Skyram Technologies - pioneering in influencer marketing service in India

drawing brand loyalty using influencers

What is influencer marketing?

Influencer marketing is a form of social media marketing that makes uses “@mentions” of influential personalities in social media for brand endorsements. The individuals who have a dedicated fan following in social media platforms are considered to be experts/influencers in a certain niche.
Every day we see a lot of advertising. With so many advertisements being bombarded upon us, no wonder we try to avoid ads and ignore calls to action. Now, every business requires promotion. This is why companies need to find new and much more natural ways to attract attention.
Influencer marketing is not only about a celebrity being present in a commercial. It is when a social media influencer or an opinion leader suggests their followers about something that they will be interested in. At Skyram Technologies, our experienced digital marketing and social media professionals maintain a consistent brand promotion in multiple platforms with people who can influence social networks.

How does it work? Why is it important for business?

Influencer marketing works because of the high amount of trust that the influencers have built up with their followers. Thus, recommendations from them serve as social media proof that your brand is trustworthy. The primary factor that works in influencer marketing is, the influencers are not just people with followers, and they can be content creators as well. With their help, you can run a campaign in a unique and innovative way.

One of the primary reasons why influencer marketing is important is 60% of the consumers make their purchases because of the recommendations on social media platforms. This shows that consumers trust the recommendations from influencers.

With social media channels rapidly growing across all age groups, these channels have become a vital place where the influencers connect with consumers. Thus, it is important for brands to use social media influencers to promote and reach more people in lesser time.

Influencer marketing helps in meeting marketing goals affordably and effectively. It is easy to analyze influencer marketing using web tracking and focus on deeper engagements like engagement rates, sentiment, comments, clicks, and conversions.

51% of marketers have reported that they can acquire better customers with influencer marketing. Apart from B2C marketing, 84% of B2B buyers initiate the buying process with referrals. A well-crafted influencer strategy yields excellent returns.

Apart from meeting instant marketing goals, influencer marketing strategy also enhances the brand’s search rankings. The customers that seek information on social media also use the search engines during the decision making process.