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Off-page SEO refers to all the optimization techniques that you can use to enhance the search engine rankings or the SERP position. These include link building, influencer approaches, working on forums, content marketing and more.
In simple terms, off-page SEO enables the search engines to understand what others perspective is about your website, products or services. Even a few links from other websites of high domain authority will enhance the chances of your website ranking higher.
Off-page SEO is not about getting a link to your website from any other website. It is about getting the link from the right website. It is important to make sure that your website is getting the “link-juice” from the backlink.
Link-juice means the high traffic from a website is siphoned to your website. Of course, you need to pay a certain amount of money for it or offer traffic from your website to that website you are taking links. The link juice is exchanged from “do-follow” links.
Off-page SEO works on back-linking. Apart from that the other factors involved in off-page SEO include brand mentions, comments on forums, influencer outreach, guest blogging on popular websites, social networking, content marketing, question & answers and newsletters. At Skyram Technologies, our experienced SEO professionals can offer premium services for all sorts of search engine optimization requirements.
Off-page SEO is extremely valuable for business because it drives the search engines to enhance the ranking. Every link is identical to an endorsement from a different source that shows your website is of good quality. External source acts as tie-breakers for different websites that offer the same quality of on-page SEO.
Off-page SEO creates a brand perception for the world. Since your website will be availing links from other websites of higher domain authority, your brand will be recognized by the search engines. Along with that, your brand mentions in social media, book-markings and sharing’s among the community also enhances brand perception.
Higher rankings bring more links, more page visits and more social media mentions. This is a steady growth curvature that is not going to decline if you continue off-page SEO. Off-page SEO is one of the best means to establish your business as a well-recognised brand.
Our Digital Marketing Services will take your business to the next level. Start your journey with a Comprehensive Site Audit.