91637 86585 (IND)
91637 86585 (IND)
YouTube PPC is one of the most important and powerful campaign tools available in the market for visual promotions. At present, marketers have the option to target ads at people that have searched for a particular product or a service. If the content of a video ad is related to a search, the viewer will watch the complete ad or click through the ad to the website.
The keywords are comparatively less expensive to target on YouTube from any other traditional Google Search. Including the search history, YouTube targeting can become a more cost-effective way to target your audience. There are three types of YouTube video ads. These are:
TrueView (skippable) Ads: The standard video ads used when the viewers interact with the ad. These ads are easily customizable.
Pre-roll Ads (non-skippable ads): The audience cannot skip to the video even if they wish to. These ads are pay per view ads and they are comparatively cheaper than TrueView ads.
Bumpers: These are partially-skippable ads. The viewers have to watch for a few seconds before they can skip to the original video. These video ads are perfect if you want to increase awareness of your brand or build a specific image.
As one of the leading Pay Per Click Advertisement Company, Skyram Technologies have got proficient and experienced marketing professionals ensuring the best returns on YouTube PPC.
The YouTube ads show up on the YouTube homepage, the search results page and also in the form on related videos on YouTube watch pages. These ads come up after a YouTube search is done. When the user clicks on an ad, the destination video page will come up on the right hand column. There will also be a companion banner display ad.
One of the most important reasons to choose YouTube PPC is its massive market base. YouTube commands 1.3 billion active users that make up to 1/3rd of the internet user base. The larger market offers you a wide range of audience to explore.
YouTube PPC ads offer you numerous targeting options that include topic, demographics, key phrases, and category. A user targeted campaign will reduce the cost of campaign while reducing the maximum return on investment.
The YouTube PPC ads are much more measurable in comparison to the television ads. It is easy to track the success of your ad by analysing the record of clicks. You can get all the information about the behavior of your target audience by using YouTube analytics tools.
With YouTube ads, the expense is less because it works on Pay Per View. Thus, you don’t need to pay for ads that are not viewed. The viewers will have the option of watching ads or skipping it after 5 seconds. If they click on “skip ad” the placement is free.
Opt for the sponsored ads bumper video ad format to make sure that the ads are played before the actual video is played. This enhances the targeting campaign and increases relevancy. Our certified Pay Per Click Campaign Management Company professionals help you in creating tailored YouTube ads for your target audience.
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