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online shopping campaigns made easy

What is a Shopping Campaign?

In simple terms, Google Shopping Campaign lets you promote the products by giving out details on what you are selling before they click your ad. We all do online shopping but if you look for a product and want to check out other variations from different brands, then you have to hop from one e-commerce site to another. Here is where Google online shopping campaign comes in handy.
Whether you buy from Amazon, eBay, Flipkart or Etsy – Google Shopping is everywhere. Google Shopping is not a marketplace. It offers the shoppers the option to browse different products depending on their search query. It benefits the retailers because once the shopper clicks on a particular product they will be redirected to the retailers’ site for a purchase.
To obtain optimal results from your campaigns, try out a professional and well-established PPC Campaign management services company Skyram Technologies where profitability is ensured effectively.

How it Works? & Why it is Important for your business ?

Google Shopping is a service provided by Google which was previously known as Product Listing Ads. It allows people to search, view and compare products. The products get displayed when a customer use the search engine to look for a product. They appear either on the main search engine results page or you will find them under the shopping tab.

To reap the benefits of Google Shopping, the retailers need to use two platforms, Google AdWords and Google Merchant Center. Google AdWords is used to run the PPC campaign management services since it allows in controlling the budgets, bids, and other relevant settings like locations, ad schedule, optimize based on the ad performance insights of AdWords account.

Google merchant center is where the retailers store the “product feed”. It comprises the features of the products on sale.
One of the primary reasons to choose Google Shopping is it will add a visual touch to a text-heavy searching and shopping experience. Your target audience will receive instant details about the products that are relevant to your searches. They know exactly what they are looking for when they click on the ads and this is why Google Shopping ensures high quality traffic.
With a proficient Google AdWords PPC management service company like Skyram Technologies at your disposal, make your online shopping campaigns work better and obtain a profitable growth. Right from optimizing the product titles and descriptions we will ensure that your ads show up in as many relevant queries as possible.