Web analytics with intuitive heatmapping for improved conversion

A better understanding of your target audience

What are heat maps?

Simply put, heat maps are the tools for visualizing complicated statistical data. A heat map is data analysis software that makes use of color to represent different data. They help us in recording and analysing what the target audience is doing with their mouse or trackpad and then display it graphically.

This is a great tool to understand the user behavior, where they click, how far they scroll down, what they ignore, and more. Heat maps make it easy to understand complex data. The website heat maps use colors to segregate the popular ad unpopular elements.

It offers an “at-a-glance” understanding of how your target audience is interacting with an individual web page. Thus, it helps in identifying the trends and optimize for further engagement.

With certified experts and digital marketing team, Skyram Technologies help in evaluating heat map analysis to ensure optimal ROI in all future modifications on web pages.

How does it work? Why it is important for businesses?

Heat maps work by collecting data from the web pages. It makes use of dark to light color scale for displaying which content is clicked more and which area is getting more attention. The area where the viewer clicks more will get a dark color and the area where the user doesn’t hover, gets a light color. The dark color is represented with red (the color selected for hot/popular regions) and the light color is represented with blue (areas with low visitor attention). Once you understand the color segregation, analysing heat mapping becomes easy.

Heat maps offer multiple benefits for business. While other analytics have their benefits, heat maps can draw instant attention to all the major issues on a website.

With heat mapping, it becomes easier to create better and well-optimized web designs while understanding user behaviours. Heat maps tell you what your audience does and what they don’t within a web design.

Heat maps work as a complementary tool within your analytical toolkit. Heat maps offer unique answers that no other tool can offer. Some filters will allow you to zero-in on certain users and you can engage in the trend.

Heat maps help the companies in making informed upgrades in relevance to the bottom-line, boost engagement and conversions that lead to a sale. Heat maps enable decisions that drive business.