Quantcast
Zaio – Empowering the Future of Innovation through Coding - Skyram

We want you to follow us, please visit us on

It is an undeniable fact that coding powers every nook & corner of the digital world and Zaio is on a mission to train college students, freshers and job-seekers with the necessary coding skills and be the problem-solvers in this digital age. Zaio is dedicated to creating training programs that ensure lifelong learning to cultivate leaders that empower the future of African & global innovation. The best element that differentiates Zaio from any other training organization is the ‘On-Demand Teacher Facility’. You get to learn coding in an interactive environment along with live-support from expert teachers at Zaio.

Full Case Study

It is an undeniable fact that coding powers every nook & corner of the digital world and Zaio is on a mission to train college students, freshers and job-seekers with the necessary coding skills and be the problem-solvers in this digital age. Zaio is dedicated to creating training programs that ensure lifelong learning to cultivate leaders that empower the future of African & global innovation. The best element that differentiates Zaio from any other training organization is the ‘On-Demand Teacher Facility’. You get to learn coding in an interactive environment along with live-support from expert teachers at Zaio. With Zaio at your service, you can rest assured that any individual can learn to code even if he/she is not from a technical background. Zaio believes in training to learn ‘Smart Coding’ and that’s what separates them from others.

ZAIO banner

  • Attained 2.3 million Ad Impressions, 272 "Add to Cart" addition.
  • Over 6800+ genuine Leads.
  • 15000+ website visits and ensured a conversion percentage of 18%.

In

BriefBrief

Our Mission

Zaio’s mission is to tackle the challenges of awareness, lead generation, and cost-effective ad performance in the competitive digital training sector. Through customized advertising strategies, engaging content, and precision-targeted campaigns, we ensure that Zaio reaches its audience effectively, converting aspiring learners into future innovators.

Challenges

  1. Audience Awareness: Building awareness of Zaio’s unique offerings, particularly the ‘On-Demand Teacher Facility.’
  2. Lead Generation at Scale: Generating a large number of qualified leads within a competitive digital training market.
  3. Ad Campaign Optimization: Ensuring cost-effective ad performance across platforms while achieving high conversions.

Strategies Undertaken

Google Ads Campaigns

Zaio’s Google Ads strategy focused on search and display campaigns targeting keywords like “learn coding online,” “coding for beginners,” and “on-demand coding teachers.” Display ads emphasized Zaio’s interactive learning features, drawing attention to its unique differentiators. Retargeting campaigns were set up to re-engage users who had visited the website but didn’t complete their sign-up process. Regular performance tracking and A/B testing of creatives and CTAs ensured that campaigns delivered optimal ROI.

Facebook Ads Campaigns

On Facebook, ad campaigns highlighted Zaio’s mission and unique value proposition, featuring compelling visuals and testimonials from successful students. Custom audiences were created, targeting college students, freshers, and job-seekers with an interest in coding and innovation. Interactive ad formats like carousel ads showcased different training programs, while lead generation ads simplified the sign-up process. Retargeting strategies were also implemented to convert potential users who had interacted with previous campaigns or visited the website.

Key Results

  1. 2.3 Million Ad Impressions: Generated significant brand visibility and awareness.
  2. 6,800+ Genuine Leads: Delivered a strong pipeline of interested and qualified learners.
  3. 15,000+ Website Visits: Drove substantial traffic through strategic ad placements.
  4. 18% Conversion Rate: Ensured a high percentage of leads converted into active participants.

Get a comprehensive audit to check how Skyram is capable of helping your business to succeed.