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Woxsen University – Shaping Extraordinary Talents Through Innovation - Skyram

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Woxsen University is a dominant figure among the first private universities in the youngest state named, Telangana. With a strong commitment to providing the right shape for the young generation’s future, it goes beyond a traditional learning process and fosters innovation to empower students to become extraordinary talents in their respective fields. What distinguishes this university is its ‘Integrated Experimental Learning Module’ which blends theoretical knowledge with practical application and offers an immersive learning experience to the students. This module is supported by the trained and highly educated faculties and the most advanced infrastructure of the university

Full Case Study

Woxsen University is a name that is closely associated with quality higher education in the spirited state of Telangana. Being one of the first private universities in this region, it has become quite popular for delivering a unique educational experience that transcends beyond providing just theoretical knowledge. With a distinguished blend of advanced curriculum and innovative approaches, this university has set a new benchmark in learning. It aims to inspire students to become passive learners and active participants, which is crucial for unlocking their potential skills. Apart from bookish knowledge, it helps the students to encounter real-world challenges and compels them to find solutions by themselves thus providing them with necessary life skills. The group of seasoned academics and industry professionals at this university always remains ready to guide and mentor the students to make them well-equipped to excel in a competitive global landscape. The university just doesn’t produce graduates, it makes the society more enriched with future pioneers.

woxsen

  • Over 60,000 Genuine Traffic Generated in just 2 months.
  • Over 100+ KWs ranked within 1st 60 Days as per their desired ranking pages and more than 2000+ Leads were generated in 2 months.
  • 50K+ backlinks generated along with 342 Admissions in the first 2 months.

In

BriefBrief

Our Mission

At Woxsen University, our mission is to address the challenges of high competition and digital discoverability in the education sector. By implementing an integrated strategy of SEO and PPC, supported by high-quality content and innovative remarketing campaigns, we aim to deliver measurable results that drive traffic, generate leads, and convert inquiries into successful admissions.

Challenges

  1. High Competition in the Education Sector: Competing with well-established institutions for visibility and admissions.
  2. Improving Digital Presence: Ranking for competitive keywords and driving organic traffic within a short timeframe.
  3. Lead Generation & Conversion: Generating high-quality leads and ensuring conversions for admissions.

Strategies Undertaken

Search Engine Optimization (SEO)

To achieve its objectives, Woxsen University implemented an integrated digital strategy combining SEO and PPC campaigns. A robust SEO approach targeted over 100 high-intent keywords, driving rankings for desired pages within 60 days. The strategy also included the creation of high-quality content for landing pages and blogs, building 50,000+ authoritative backlinks, and enhancing technical SEO for improved website performance and user experience.

Google Ads Campaigns

Simultaneously, PPC campaigns utilized search and display ads to target high-conversion keywords like “best universities in Telangana” and “top MBA programs,” supported by visually engaging creatives showcasing Woxsen’s innovative campus and academic programs. Remarketing campaigns effectively re-engaged prospective students who had visited the website but didn’t complete the application process, ensuring better conversions. Regular A/B testing and optimization of ad creatives and landing pages maximized the ROI for paid campaigns.

Key Results

  1. 60,000+ Genuine Traffic: Achieved significant organic and paid traffic within just 2 months.
  2. 100+ Keywords Ranked in 60 Days: Rapid improvement in search rankings for high-priority keywords, driving organic discoverability.
  3. 2,000+ Leads Generated: Delivered a strong pipeline of prospective students through targeted campaigns.
  4. 342 Admissions: Converted high-quality leads into enrollments, contributing to the university’s growth.
  5. 50,000+ Backlinks: Strengthened the university’s online presence and authority through an extensive backlink strategy.

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