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Prep.Study is India’s FIRST educational platform that offers FREE mock tests for UNLIMITED practice. The mission of Prep.Study is to empower students especially before & during competitive exams by removing every possible barrier that inhibits the preparation of a student. Prep.Study is not only just for students, but also for teachers and parents to create customized exams in multiple languages to rectify the vulnerable areas during the preparation for competitive exams. If you are in search of a seamless platform that ensures hassle-free exam preparation for all boards & competitive exams in multiple languages, anytime & anywhere, then Prep.Study is the one for you.
Prep.Study is India’s FIRST educational platform that offers FREE mock tests for UNLIMITED practice. The mission of Prep.Study is to empower students especially before & during competitive exams by removing every possible barrier that inhibits the preparation of a student. Prep.Study is not only just for students, but also for teachers and parents to create customized exams in multiple languages to rectify the vulnerable areas during the preparation for competitive exams. One of the most important aspects of Prep.Study is, teachers can share their feedback and reports with the parents of students. Thus, parents can stay updated about the competitive exam preparation of their child. As a parent, you can also review the performance of your kids. If you are in search of a seamless platform that ensures hassle-free exam preparation for all boards & competitive exams in multiple languages, anytime & anywhere, then Prep.Study is the one for you.
Our mission at Prep.Study is to address the challenges of accessibility, competition, and visibility in the exam preparation market. By leveraging data-driven strategies such as SEO, targeted ad campaigns, and multilingual social media outreach, we empower Prep Study with better conversion and improved revenue.
Search Engine Optimization (SEO)
We focused on driving organic traffic through robust keyword research, optimizing the website for high-value keywords such as “free mock tests” and “competitive exam preparation.” A blog series was created with tips and strategies for exams, coupled with technical SEO improvements to enhance site performance and rank higher on search engines. High-quality backlinks from educational platforms further strengthened our online presence.
Social Media Marketing (SMM)
To increase brand awareness, we launched targeted campaigns on platforms like Facebook and Instagram, leveraging interactive content such as polls, quizzes, and testimonials. Content was tailored for multiple languages to cater to diverse demographics. Collaborations with influencers helped amplify reach and build credibility among students and educators.
Google Ads Campaign
We utilized Google Ads to drive traffic and conversions, running search campaigns targeting high-intent keywords like “free JEE mock tests.” Display ads showcased Prep.Study’s unique offerings, and remarketing campaigns re-engaged users who showed interest but didn’t register. Regular performance tracking and A/B testing ensured maximum ROI.