91637 86585 (IND)
91637 86585 (IND)
Calcutta Public School is one of the highly esteemed ICSE-affiliated schools which is delivering quality education for more than ten years. Aiming at fostering young minds of today to become the visionary leaders of tomorrow, this institution integrates traditional values with modern teaching techniques. This ‘integrated learning system’ is supported by an upgraded curriculum, accomplished educators, and the most advanced facilities. Mixing all these factors together gives birth to a stimulating educational environment that actively inspires students to innovate, explore, and achieve new academic goals with more proficiency. Not only this, Calcutta Public School also instills the ethos of lifelong learning and societal contribution into the students.
Proudly affiliated with the ICSE board, Calcutta Public School has been fostering the legacy of delivering top-quality education for more than a decade. Being a prolific educational institution, it has three separate branches located at Bidhan Park, Kalikapur, and Barasat. Along with providing quality education they are also committed to molding the young minds of the students to help them to become critical thinkers and ethical leaders of tomorrow. The most distinctive feature of Calcutta Public School is the ‘Individualized Approach to Learning’ which ensures meeting the unique learning needs of each student, personalized attention, and unlocking the potentiality of each student. The curriculum is enriched with rigorous academics and co-curricular pursuits that provide a holistic learning experience to the students. The schools follow advanced teaching methodologies that are comprehensive as well as transformative. The prime aim of this school is not only to make the students equipped enough to achieve their academic goals with efficiency but also to boost their personal growth and thus, contribute positively to the community at large.
Our mission for Calcutta Public School is to overcome the challenges of competition and local visibility by delivering tailored digital strategies. By combining advanced SEO practices, Google Business Profile optimization, and engaging ad campaigns, we create a pathway for sustained growth, ensuring the school attracts and converts high-quality inquiries into enrollments.
Search Engine Optimization (SEO)
To enhance its digital presence and generate high-quality leads, Calcutta Public School implemented a dual strategy focusing on SEO . The SEO approach targeted over 1,000 high-value keywords related to ICSE education and local school searches, ensuring rankings on desired pages. High-quality content was created for the website and blog to engage parents and improve search relevance. Technical SEO enhancements, including faster load times and structured metadata, boosted website performance. Additionally, over 5,000 authoritative backlinks were built to improve domain authority.
Google Ads Campaign
The Google Business Profile was optimized with accurate NAP (Name, Address, Phone Number) information, regular updates, and engaging posts to enhance local visibility. Strategic Google Ads campaigns, including search and local ads, targeted parents actively searching for ICSE schools, driving phone calls and website visits. Regular performance tracking and A/B testing were conducted to ensure campaign efficiency and optimize ad spend.
