What if I told you that you’ve been using artificial intelligence (AI) in your daily life without even realizing it?
The next time you shop online from Myntra, you might end up buying a t-shirt designed completely by software.
Right from the pattern, the color, the design, the texture, everything is brought to you by software.
And you won’t even realize it!
And this is not only about Myntra, AI is dominating almost every industry. Starting from Finance to web development to healthcare, AI is everywhere.
The process is already in motion. You can see it around us in different chatbots used on different websites.
| SL. | AI Stats | Brief Description |
| 1. | Global AI Market | By 2025, the global AI market reach is expected to reach $191 billion in market value. |
| 2. | AI in Offices | 86% of the CEOs say AI is the mainstream technology for their office in 2021. |
| 3. | AI for data quality | 48% of the global organizations use AI tools to address data quality issues and data analysis. |
| 4. | Contribution of AI to the global economy | By 2030, the potential contribution of AI to the global economy could reach up to $16 trillion. |
| 5. | AI as a digital assistant | The use of AI as a digital assistant is expected to increase by 8.4 billion by 2024. |
| 6. | AI for cybersecurity | 52% of the executives are confident that sharing personal information is not a threat because of robust AI technologies. |
| 7. | AI in marketing, customer service & sales | 80% of the marketers already use chatbots as a customer service strategy. 71% of them say AI is beneficial for personalization. |
| 8. | AI for emails | Out of 300 billion emails sent every day, machine learning detects that half of them are spam. |
| 9. | AI for productivity | 54% of the executives say that using AI increased productivity and efficiency. |
| 10. | AI in retail | 80% of retail organizations expect to adopt AI technologies by 2027. |
Let’s have a look at how different sectors are using AI for their benefit.
Artificial Intelligence in Web Development
Smart Chatbots Offer Personalized End-User Experience
Today, every customer wants to get highly targeted messages at every part of their journey.
Right from the content they are reading to the services offered to them, everything has to be personalized.
This is where AI-based chatbots come in.
Chatbots are a major part of digital marketing that helps in increasing engagement.
For example, Sephora’s chatbot questions people before continuing the interaction.
Thus, based on these answers it will give you recommendations on products, makeup tips, and more.
Another great example is India’s first largest banking bot – Eva from HDFC Bank.
It handles more than 50,000 semantic variations for thousands of banking queries and also analyses day-to-day customer problems.
Eva understands customer behavior patterns and also tackles more than 20K conversions daily.
The best thing is, Eva is available on Google. Therefore, all you need to do is say ‘Ok Google, talk to HDFC Bank’.
The Google Assistant will start to talk with Eva.
Artificial Intelligence in Design
Automating website design and development is also a part of AI applications in digital marketing.
The way your website is designed plays a vital role in attracting an audience.
When you get higher audience engagement on your website, Google will redirect more traffic when there are searches related to your products and services.
You will find quite a number of AI website design tools these days. These include Adobe Sensei, Firedrop, The Grid, and Wix.
For example, if you see the following home page of Chingon Sunglasses Store you see a clean page.
The top navigation only has a couple of page options. The company information is there at the bottom of the page.
The products are also displayed nicely below.
This is the type of simplicity needed for any website design so that your audience is not distracted.
Wix does it intelligently.
Better & Faster Search results with Voice Interactions
Do you know that more than 30% of the website sessions happen without a screen? The answer is through voice search.
Today everyone wants to get more information in a quicker way.
Thus, adding voice search in website designs has become so important.
AI has a major role to ensure that a clear voice conversation happens between the website and customer.
For instance, Amazon Alexa can search through Spotify, search for different products on Amazon or scan Wikipedia in a simple command.
Thus, it shows how big brands are at the forefront of voice search optimization to increase conversion and brand awareness.
If your website is optimized for voice search, people will have easier access to your products and services.
Thus, the engagement will increase.
Higher engagement will result in more traffic, which increases the ROI for your digital marketing strategies.
Artificial Intelligence in E-Commerce sector
Online retail stores are using AI in different ways.
For instance, Myntra is using AI to predict fashion trends and also to process fashion data.
The human designers of the company add the design trends in their creations.
Myntra also uses data intelligence to decide which payment gateway is the best one for transactions.
How can a fashion e-commerce store like Myntra offer the “Dressing Room” experience?
The dressing room trial options are almost impossible these days.
Strict hygiene requirements turned the shopping experience.
So, how can a fashion e-commerce brand up its game?
The most important difference between physical shopping and the online shopping experience is, shoppers cannot determine the fit.
Then there is also the problem of ‘touch and feel’.
Here is where Vue.ai brings the Dressing Room.
This is an exclusive clienteling tool that helps shoppers mix & matches different looks on digital models.
Thus, it offers a personalized dressing room online experience. That too, in real-time!
Shoppers can visualize products on digital models that are relevant to their body type.
Therefore, the shoppers get a truly inclusive shopping experience.
How online retailers can use AI for better audience engagement?
AI will change the retail experience in the following ways:
- Virtual dressing rooms
- Digital shelf for fashion & other products
- Customer service through Chatbots
- Behavior analysis through AI-powered surveillance
- Advanced/Robotic assistance
For instance, Walmart uses AI to scan shelves.
As one of the biggest retail stores globally, Walmart improves customer experience by using AI to scan shelves with robots in different stores.
The robot will scan the shelves for all missing lists of gluten-free products and any other things that needed to add price tags and restocked with items.
H&M also uses AI technology to keep its popular items stocked.
Macy’s also uses AI to improve customer experience.
The Macy’s scanner app is full of answers for queries on every retail store.
If you can go through the app and chat with an AI bot, it will guide you to the specific product which you want.
Support from AI specialists
A number of AI-focused startups are working to automate manually-intensive tasks.
- Chennai-based AI startup Mad Street Den offers solutions for auto-tagging of images and reduces 90% of human intervention.
- Gurugram-based AI startup Staqu helps in generating digital tags to help with the searching of an online product.
- Bengaluru-based AI startup Stylumia offers fashion retailer clients on the latest design trends.
- Bengaluru-based AI startup Locus enables logistics companies to convert vaguely described addresses into recognizable addresses. It helps with pin code errors, missing localities, and spelling mistakes.
Artificial Intelligence in Healthcare
AI in the healthcare sector includes a collection of technologies that enable machines to sense, act and learn so that they can perform both clinical and administrative healthcare functions.
The AI healthcare market is seeing explosive growth.
The top 10 AI applications in healthcare include:
- Robot-assisted surgery
- Virtual nursing assistants
- Administrative workflow assistance
- Fraud detection
- Dosage error reduction
- The clinical test participant identifier
- Connected machines
- Preliminary diagnosis
- Automated image diagnosis
- Cybersecurity
AI in healthcare offers a way to reduce the gaps amidst the rising labor shortage in healthcare.
AI has the power to lessen the burden on clinicians and offer workers the tools to do manual jobs in a better way.
It can also increase the care reach by adding health data through different platforms.
However, with the use of new technology, different data sources must be connected to offer a flawless experience to the patients.
Also, parties within the ecosystem have to work together in an ethical way to manage critical information about patients.
Artificial Intelligence in Education
The digital and dynamic nature of AI also offers different chances to increase student engagement.
Thus, it helps in increasing ROI.
When it is about AI in education for students & teachers there are three main areas to explore.
- Smart Content – the technology that compiles textbooks into a useful tool for exam preparation.
- Intelligent Tutoring System – These are personalized electronic tutoring that is tailored to learn different styles and preferences of the pupil.
- Virtual Facilitators and Learning Environments – these are virtual human guides that can be used in a wide array of educational and therapeutic environments.
In the application of smart content, Content Technologies is specializing in the automation of business processes and intelligent instruction design.
They have created a smart suite for secondary education and beyond.
For instance, Cram101 uses AI to help break down textbook content into an easily understandable “smart” study guide.
There are chapters, summaries, multiple-choice practice tests, and flashcards.
In the application of intelligent tutoring systems, Carnegie Learning’s “Mika” Software uses Cognitive Science and AI technologies for offering personalized tutoring and real-time feedback for the students of post-secondary education.
Also, iTalk2Learn System 16 is a system that is engineered by the Carnegie Mellon University for assessing the effects on young students learning fractions.
For the virtual facilitators and learning environments, the University of Southern California Institute for Creative Technologies is working on creating smart virtual environments and applications which draw on AI, 3-D gaming, and computer animation for developing authentic virtual characters and highly realistic social interactions.
Wrapping Up
Wi AI evolving to the next level, it is increasingly taking the lead as the driving force for digital transformation and ROI.
We are a part of an age where machines are starting to understand and anticipate what we want or what we might do in the future.
This has opened the door for countless possibilities. What we’ve seen to date or what we can speculate for the future, is a minuscule part of the higher capabilities of AI.
Sectors like sales, digital marketing, customer care, e-commerce, retail operations, healthcare, web development, web design, education, and finance will see the fastest AI Investment in the coming years.
