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ZAIO - Skyram

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ZAIO

Case studyCase study

It is an undeniable fact that coding powers every nook & corner of the digital world and Zaio is on a mission to train college students, freshers and job-seekers with the necessary coding skills and be the problem-solvers in this digital age. Zaio is dedicated to creating training programs that ensure lifelong learning to cultivate leaders that empower the future of African & global innovation. The best element that differentiates Zaio from any other training organization is the ‘On-Demand Teacher Facility’. You get to learn coding in an interactive environment along with live-support from expert teachers at Zaio.

Full Case Study

It is an undeniable fact that coding powers every nook & corner of the digital world and Zaio is on a mission to train college students, freshers and job-seekers with the necessary coding skills and be the problem-solvers in this digital age. Zaio is dedicated to creating training programs that ensure lifelong learning to cultivate leaders that empower the future of African & global innovation. The best element that differentiates Zaio from any other training organization is the ‘On-Demand Teacher Facility’. You get to learn coding in an interactive environment along with live-support from expert teachers at Zaio. With Zaio at your service, you can rest assured that any individual can learn to code even if he/she is not from a technical background. Zaio believes in training to learn ‘Smart Coding’ and that’s what separates them from others.

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Attained 2.3 million Ad Impressions, 272 "Add to Cart" addition, Over 6800+ genuine Leads, 15000+ website visits and ensured a conversion percentage of 18%

In

BriefBrief

Key Objectives

  • Establish strong brand awareness and brand presence for Zaio in the world of EdTech.
  • Garner leads and increase the number of conversions through social media
  • Enhance the number of website traffic

Challenges

The major challenge that we encountered was establishing a competitive advantage for Zaio. The primary reason was, Zaio being a newcomer in the market, it was tough to fight the already existing EdTech moguls.

Key Strategies

  • Comprehensive social media ad campaigns highlighting the offers along with accurately targeted audiences to enhance reach, engagement and garner leads.
  • Aggressive social media posting while maintaining a complete social calendar to ensure continuous social media activity.
  • Analyze the social media insights & research on the existing competitors to create more engaging and better posts for higher brand establishment.

Results Obtained

  • 2.3 million Ad Impressions
  • 272 "Add to Cart" addition
  • Over 6800+ genuine Leads
  • 15000+ website visits
  • Conversion percentage of 18%

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