CII Success Story

Case studyCase study

The Confederation of Indian Industry (CII) organized the Eastern India’s Premier Engineering and Manufacturing Exhibition from 27th to 30th November 2019. The objective was an exhibition cum buyer & seller meet with a focus on industry 4.0. Skyram Technologies was appointed as the Premier Digital Partner for the CII-Biz Bridge event.

Our Mission

To promote CII Biz Bridge event – an engineering and manufacturing expo!

CII reaches 6000+ event responses by partnering with Skyram Technologies

In

BriefBrief

Challenge

To create awareness regarding the event while keeping in mind the target audience to be the organized manufacturing communities (B2B) throughout Eastern India
Enhance engagement
Optimize event responses

Strategies Undertaken

Utilized Programmatic Ad Buying Platform for displaying Awareness Ads in a myriad of B2B portals, Finance Portal, News Portals to engage the specific niche market.
Leveraged Social Media and Professional Online Networks for creating awareness and escalating the buzzword about the expo.

Key Results Derived

1.6 million+ impressions attained within just 2 weeks.
75K+ event engagements
6000+ event responses

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