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Calcutta Public School - Skyram

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Calcutta Public School

Case studyCase study

Calcutta Public School is one of the highly esteemed ICSE-affiliated schools which is delivering quality education for more than ten years. Aiming at fostering young minds of today to become the visionary leaders of tomorrow, this institution integrates traditional values with modern teaching techniques. This ‘integrated learning system’ is supported by an upgraded curriculum, accomplished educators, and the most advanced facilities. Mixing all these factors together gives birth to a stimulating educational environment that actively inspires students to innovate, explore, and achieve new academic goals with more proficiency. Not only this, Calcutta Public School also instills the ethos of lifelong learning and societal contribution into the students.

Full Case Study

Proudly affiliated with the ICSE board, Calcutta Public School has been fostering the legacy of delivering top-quality education for more than a decade. Being a prolific educational institution, it has three separate branches located at Bidhan Park, Kalikapur, and Barasat. Along with providing quality education they are also committed to molding the young minds of the students to help them to become critical thinkers and ethical leaders of tomorrow. The most distinctive feature of Calcutta Public School is the ‘Individualized Approach to Learning’ which ensures meeting the unique learning needs of each student, personalized attention, and unlocking the potentiality of each student. The curriculum is enriched with rigorous academics and co-curricular pursuits that provide a holistic learning experience to the students. The schools follow advanced teaching methodologies that are comprehensive as well as transformative. The prime aim of this school is not only to make the students equipped enough to achieve their academic goals with efficiency but also to boost their personal growth and thus, contribute positively to the community at large.

calcutta public school

Generating more than 18,000 Organic Monthly Visitors results into 450 + Admissions. 3500+ Phone Calls generated from Google Business Profile Optimization. Over 1K+ Keywords ranked and more than 5K+ backlinks were created.

In

BriefBrief

Key Objectives

  • Calcutta Public School seeks help from Skyram Technologies to maintain its keyword ranking in the Google SERP.
  • Another reason to ask for digital help was to boost their traffic growth.

Challenges

  • Constantly decreasing the number of organic traffic to sites.
  • Very low number of backlinks.
  • Very poor SEO health score.
  • Low keyword ranking.
  • A continuous downward trend of organic keywords.

Key Strategies

  • Necessary adjustments were made to improve the SEO health through GMB optimization.
  • Backlinks improvements were done.
  • Month-to-month improvement on major keywords.
  • Boosting the flow of organic traffic to the websites.

Results Obtained

  • Over 18,000 Organic Monthly Visitors
  • 450 + Admissions achieved
  • 3500+ Phone Calls generated from Google Business Profile Optimization
  • Over 1K+ Keywords ranked
  • Over 5K+ backlinks Created

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