Ever since the rise of Digital Media, the importance of Digital Marketing Campaign is on the ascend. Brands with the emerging new technologies in hand are creating impactful & innovative campaigns to connect with the audience.
You may ask, how big is this Digital Marketing Campaign?
Well, a study recently has shown that almost 78% of the brands have dedicated teams for social media campaigns!
A successful Digital Marketing Campaign has the power to change a brand image nowadays.
We have a few examples for you!
Here is a list of brands whose Digital Media Campaign created waves among the users in recent times! You may have seen these campaigns all over the internet.
LinkedIn– “In It Together”
Last year, LinkedIn launched their “In It Together” Campaign during the Golden Globes award. Their message? To break the stereotypes.
Till then, most people viewed the brand with upper-class, white-collar professionals.
With this single approach, it was able to create an out-of-the-box, extremely innovative campaign that would connect with a global audience.
The campaign had videos, digital display, social media posts. It showed people from martial-arts, culinary arts, musicians, bankers, teachers, entrepreneurs & others.
The campaign connected to larger desires. And that’s what worked for them. The black & white documentary-style videos made it stand out from the commercial ones, catching attention for its authenticity.
LinkedIn made use of elements that were more closer to humans-dreams & self- worth!
Heineken– “Open Your World ”
One of the most impactful Digital Marketing Campaigns in recent times was by Heineken in 2017, when they came with one of the most unique campaigns done by a beer brand!
They chose to focus on subjects like gender fluidity, feminism & global warming. In the video people with opposite views were paired together for a number of tasks. When the tasks were completed, they were shown the interviews given by their partners & asked if they want to discuss their differences or leave.
The video garnered over 17.7 million views with over 138,000 shares and 324,000 engagements on Facebook. Of 22,000 tweets about the ad, 85% were positive.
It gave the brand a massive publicity, adding another feather to their already successful campaigns!
What worked this time for the brand? The storytelling!
Stories with emotional quotients & a brave approach that easily grabbed huge attention! The ad showed tolerance & support which clicked instantly.
Airbnb– “Live There”
Specifically created for the Indian market, this campaign focused primarily on user-generated images & shared on Facebook, Instagram, Twitter with a #livethere.
These images had cities, properties the users visited, funny images from travelers all across the globe.
The campaign was so real, it looked like a scrapbook of travel forum where everyone added their own memories!
It even had “how-to” videos focused on owners & city guides.
The result?
It boosted the brand with almost 150 million users, 4 million listings & $31billion valuation in 2017!!
Surreal right?
Uber– “Beyond Five Stars”
Uber started 2018 with their “beyond five stars” campaign where they put the spotlight on their top-performing drivers.
In 2016, the brand launched a Compliment section for the users so that they can write reviews for their drivers.
With this new campaign, Uber urged the users to share a compliment with their drivers & post stories on social media.
The campaign was extremely successful with huge support from the digital market!
Uber used real-life experiences to promote itself by reaching millions of customers!
Red Bull– “Summer Edition”
Red Bull used Instagram for this specific campaign.
The goal of their Instagram campaign was based on boosting awareness and sales of their tropical-flavored “Summer Edition” energy drink for the Australian market.
A company over 28 years, it is quite obvious that the brand already has a stronghold on the market selling over 60 billion cans of their drinks!
To get audiences focused on the new look of the cans, they incorporated yellow filters across a range of images and videos portraying typical summer days with #thissummer.
The result?
The #thissummer became associated with the brand twice as any of its competitors.
The massive campaign played very well for the brand garnering over 1.2 billion reach, 9-point lift in favorability & a solid 10 –point on brand awareness.
There you have our top five lists of Digital Marketing Campaigns in recent times! What are your favorites? Tell us here!
Also, now that you have seen what an enormous effect a single marketing campaign can do? It can literally change your marketing game!
Want to create your own trending Digital Advertising Campaign? Contact our team at Skyram Technologies to create an innovative campaign just for you! Connect us here!
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