When a small business starts in Kolkata, the main focus is always to get the first group of customers through the door. Initially, a small business doesn’t have a humongous budget. Thus, it relies on different forms of promotions on social media platforms. Most of the small businesses have a mindset that since they are offering a good product/service, it is only a matter of time when customers come swarming through the doors.
However, things don’t work like that. In fact, there is a better and much more organized way to do things even if you are facing budget-constraints as a small business. The better way is using the digital marketing services in Kolkata. Any small business, regardless of the size, or how new it is, should always consider digital marketing. You cannot ignore the huge marketplace of prospects online.
Thus, to get to the right audience, you have to use the right strategies. Online marketing or digital marketing services in Kolkata is the most lucrative tool to grow your business. A lot of small businesses in Kolkata also think that digital marketing services are an additional expense. Different business owners come up with different reasons to avoid using digital marketing.
Sometimes, small businesses believe that they don’t have the time or resources to be competitive online. They think that they can take up only so many challenges at once. Some of them prefer to take things slowly as well. Some even simply wait for the customers to show up. This is not a good approach. We are not against taking things slow. Every business has its own pace of growth. However, we want you to use effective tools to grow your business and we have got reasons for it.
| SL NO. | Digital Marketing Elements | Stats to Consider |
| 1 | Visual Marketing | 86% of the small businesses use visual mediums in their marketing strategy. |
| 2 | Content Creation | Long-form contents garner 77% more backlinks and 3X more traffic than shorter content. |
| 3 | Ads | Consumers see more than 5000 ads every single day |
| 4 | Video Marketing | 4.8% is the average rate of conversion for websites using video compared to those who don’t. |
| 5 | Social Media | 80% of the marketers use clickable social icons to the email signature. |
| 6 | Influencer Marketing | Almost 50% of the marketers plan to increase their influencer marketing budget in the coming years. |
| 7 | SEO | 93% of the online activity starts with a search in the search engines. |
| 8 | Mobile Marketing | 93% of the Millenials compare online deals using a mobile phone. |
| 9 | Email Marketing | 74% of the users say that targeted emails increase engagement. |
| 10 | E-Commerce | 43% of the organic traffic comes from Google searches. |
Your Customers are Online
Do you avoid digital marketing services in Kolkata because you think you are not ready? Do you think you need more time to get established and then figure out the digital angle?
The problem is, your audience and potential customers are already online. Right now. There is a high chance they are already looking for businesses like yours. Thus, if they cannot find you, they will choose someone else.
That’s how business is done in Kolkata or anywhere in India. When someone is interested in products or services that you offer, or even if they want to know about your brand, the first thing they do is search online.
Depending on what they can find about your business/brand, they will contact you. So what do they expect? They expect a strong social media presence, a nice website, good reviews and ratings, good testimonials, and more. All these are possible with effective digital marketing services in Kolkata.
If your audience or potential customer doesn’t find you online, then you are not a good place to do business. They might even think your business is not legitimate. Thus, they will look somewhere else. Once they are gone, they won’t be back.
Digital marketing in Kolkata helps to set up your brand as an online interactive platform to reach a maximum number of willing customers. Only when the audience can find your brand online, connect with your promotions, gradually you will thrive as a brand.
Simply put, digital marketing services in Kolkata will help in customer acquisition.
Your Competitors are Already Online
For a successful business in Kolkata, you have to keep an eye on your competition and learn from them as well. When you compare your online actions vs. your competitors’ actions, you will have some idea of what is working for you and what’s not. What kind of content are they using? Are they posting a lot of videos? Are they blogging?
How well they communicate with their audience, will help you introspect on what you can do to engage with your audience. You cannot know all these factors unless you are out there in the online world. Your prospects cannot choose you if they don’t know about you. When you are not using digital marketing services in Kolkata, you are already pushing your prospects away from your competitors. Digital marketing services help manifolds to let your prospects know about you.
Starting from social media, google ads campaigns, promotions, email marketing, mobile marketing, retargeting, you can reach your audience even through their personal interests. Now, the question is, when you are using digital marketing services in Kolkata, how should you grab the interest of your audience? Here is how you do it.
Psychological Targeting with Digital Marketing Services in Kolkata
This is a tailored marketing influence that taps into the behavioral patterns of the audience. Funny thing is, it is the same audience behavior that drives the trend ahead. Let us break it down a bit.
When anyone likes or dislikes any post/video/blog/infographic, they leave an impression of their likes and dislikes. For instance, consider Tata Cliq. It is an online apparel store and the brand is trending on social media, not only because of its content posting but also because it is well connected to its customers.
Again, the posts garner more attention only when it is mass-appreciated, not only on social media but also on Google ads, campaigns, polls and more. Digital marketing enables you to track the analytics and check what kind of posts work out for your brand. Explore the kind of content that engages with your audience.
Also, explore the visual medium because almost 80% of the people love watching videos. For obvious reasons, you can understand the behavior of your audience through analytics tracking. With digital marketing services, any small business in Kolkata can flaunt their products/services to the right audience in the right way.
Be Accessible to the Audience/Potential Customers
At present, you have to be available to your audience because if you are not, then some other brand will be. When your audience is looking for your response, you need to be quick to reply. Also, as we said earlier, whatever they are looking for, starts with a Google search online. If you have no online presence, you will not be found at all. End result? You are out of the competition.
First of all, digital marketing helps you to be found online. Simple things that your prospects want to know online, for instance, where are you located, what are your business hours, what are your services, all these should be easily discoverable. A Google My Business page can help you solve these. By looking at your and your competitors’ website, compare the prices, offers, hours, and more.
Secondly, Chatbots have made things easier to resolve queries of your audience instantly. You can feed relevant questions to the Chatbots and when anyone asks questions related to your business or brand, it can reply to them instantly. Thus, it is a great way to stay accessible to your audience and increase audience retention.
In-Trend Marketing Strategy
People in Kolkata still think that traditional advertisements can make a brand more popular. It is high time to get rid of such thoughts. A business owner needs to use the recent marketing strategies and digital marketing is stronger than traditional marketing. Digital marketing promotions and ads cost half the amount of money any brand pays for print media, TV ads, or even radio commercials. Also, the ROI for digital marketing is higher than any other forms of marketing medium.
With online ads, you can analyze the market trends and obtain better ROI. This is the reason why a lot of small businesses in Kolkata are already using digital marketing strategies more than traditional marketing. So why are you falling behind? It is time to taste the benefits of digital marketing.
Brand Building with Digital Marketing
We have already mentioned that the size of the company doesn’t matter. What matters is how you present your brand. Remember, when you are presenting your brand, even the simple things like a logo, an image, a tagline, the website, or even a simple slogan, everything matters. A professional graphic design is highly important to get recognized in the market.
The online market is such a place where both big and small brands can create an equal impact. What differentiates is, the more attractive your online branding will be, the easier you can connect with more audience. With the services of a digital marketing agency in Kolkata, you can effectively promote your brand.
Also, you get the best graphic designs, high-quality content, create campaigns, web development, mobile marketing services, social media marketing services, SEO, PPC, SEM, and more. These services are highly important to create a strong brand. Do you really want to miss out on so many services?
SEO Dynamism
Understanding the SEO dynamism is highly important to use digital marketing services in Kolkata. Before you use social media platforms, you have to conquer the search engine.
Here you have to use the White-Hat SEO process to get ahead of your competition. Search Engine Optimization is important for any online business. Good SEO helps a brand in scoring on the search engine.
Source – GoodFirms
Good SEO doesn’t only include the keywords, but also the landing page of the brand, tags, meta tags, seamless web design, good content, everything matters in SEO. Your target audience will go through everything of your brand before they start doing business. You have to remember that digital marketing services in Kolkata are an effective tool for business that includes multiple features.
Thus, any campaign you run, make sure that there is flawless content to connect with the audience.
Prominent Social Media Presence
This can be said beyond any doubt that a brand (be it a small business or a well-established one) needs to have a strong social media presence. Social media platforms are great ways to connect with new customers and also stay in touch with existing customers. You can connect with your audience through mobiles using social media platforms.
A digital marketing service agency in Kolkata can help you get a great social media presence. Right from handling Facebook pages, groups, to Instagram, Twitter, and LinkedIn accounts, everything can be handled by a digital marketing company in Kolkata in the best way.
They can create different forms of images, posts, videos, polls, highlights, blogs and post them on social media on a daily basis. Also, they can help you boost the social posts by customizing them and targeting them to the right audience. Your likes and followers will gradually increase with time and people will start recognizing your brand.
Source – Hootsuite
Yes, you have to remember that there is no shortcut or magic trick to gain followers or likes, comments or engagements on social media. To gain organic traction, you have to keep up the posts on a daily basis. Results will start to show in some time. No one can guarantee results in just a month or two.
Thus, if any digital marketing company in Kolkata is promising you to deliver high engagement in a month or two, they are not the right ones. Stay away from those companies because they will use spammy methods and your brand might get blocked from Facebook or Twitter.
Email Marketing
You must have seen a few brands asking you to submit your emails or even a mobile number. This is how email marketing or mobile marketing works. Brands lookout for some basic info of those who visit their site to stay in touch with their customers. This also helps the brands in sharing out promotional offers to the audience.
Believe it or not, periodic emails can bring back a lot of customers to the shopping carts and urge them to repeat their purchase. Again, do not overdo it. Too many emails or messages will result your brand into the spam/junk folder or the blocklist. Don’t become a nagging brand. Send periodic emails or messages to remind your presence in their minds.
Email marketing is one of the best aspects of digital marketing services in Kolkata that any brand can use to grow. You might think that email is an old school strategy, but 86% of the business professionals prefer using email for business purposes. Thus, if you are not using email marketing, you might want to rethink your marketing strategy.
Returns Conversion
Every business wants success. When a business goes online with a selling proposition, it gets the much-needed traffic for its site, leads, subscribers and sales. Digital marketing is the most time-tested, affordable, and flexible way to get a higher conversion for any business at a much better rate than any traditional marketing strategies. Optimize your business online to sit on a well-recognized brand.
A Multi-Channel Approach
This is one of the most important factors for any small business. When you are starting your business, you cannot depend on a single medium to reach out to your audience. You have to use as many avenues as possible to get to your target audience and present your brand. That’s how you make your brand known.
The digital marketing services in Kolkata will help you in doing exactly that. When you take the services of a professional digital marketing firm in Kolkata, you get the benefits of multiple online mediums like email marketing, SEO, PPC, social media, Google Ads, content marketing, and more. Every medium has a different approach, but the end goal of every medium is the same i.e. getting more leads and conversions.
There will be a lot of customers who are more interested in personalized emails, while some love watching videos, while others want to check the blogs to know more. Thus, the multi-channel approach of a digital marketing company in Kolkata can help you engage your audience in different ways.
A Small Business Can Compete with A Large Business – And Win!
Now you might feel that this is a far-fetched truth, but this can truly happen. The online market doesn’t differentiate between a small and large business. Yes, for a famous brand it is easier to connect with their audience and garner more revenue. However, if done in the right way, digital marketing services in Kolkata can help any small business to keep up with a large business, and that too in a very short timeframe.
“The great thing about digital marketing is that ingenuity and creativity can always win over big marketing budgets.” – Ann Smarty
There cannot be any bigger truth than that. Sometimes, just the fact that you are a small business can do more for your campaigns than putting millions of dollars on video production. For instance, a simple video by a YouTuber, DD Electro-Tech, reached 473K views. The video is about “how to make a microphone at home using thermocol glass”.
That’s the power of the digital media we are talking about. You can reach millions of people with a simple and informative video if it is created properly and promoted in the right digital channels.
Digital Marketing Brings Measurable ROI
Unlike any other traditional marketing strategies, digital marketing services in Kolkata are not only targeted but also offer you ways to know what is working and what is not. Thus, any small business can invest in online marketing, track the results and then think about investing more.
If you find it difficult to associate with your digital marketing revenue, then you can start by creating a dedicated landing page. The idea is to capture a campaign’s specific inbound traffic.
Right from there, you can track how many people are coming up to the landing page. You can also check the number of people bounced, how many engaged, and how many converted. A digital marketing services company in Kolkata can do the A/B test to identify most of the leads converted, and track the ROI metrics on Google Analytics.
From all these, you can create better call-to-actions, content, and page layouts based on the real customer interactions online. All these elements can help you know if you need to be more targeted, or if it is better to shorten the landing page content for getting more conversions.
Digital Marketing Gives Your Brand a Proper Direction
Companies that don’t use digital marketing services in Kolkata, generally don’t have a clear goal to achieve online. This is especially true when it comes to getting more customers online or building up new relationships online. Without a clear objective, you cannot be successful or stay relevant in the market for a long time. Thus, small businesses should definitely use digital marketing services in Kolkata to grow their business.
In conclusion, it can be said that digital marketing services in Kolkata can help any small or medium business to reach out to a wider array of audience. Digital marketing is an easy and much more cost-effective way to transform your business. Therefore, it is wise for any small business or startup to use the potential of digital marketing and get ahead of the competition.
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