Weighing your options between paid social media marketing and organic social strategy? Let us save you some legwork. Know this: You shall need a bit of both.
Let us clear out the basics here.
What is Organic Social Media?
Organic social media is the free content (including the posts, videos, memes, stories, etc.) which all the users, including the brands and businesses, share on their feeds.
Being a brand, when you make an organic post through a social media marketing agency in Kolkata, the following people will see it:
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a) A percentage of your followers (this is your organic reach)
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b) The followers of your followers (if they share it)
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c) People who follow any hashtag that you are using in your post.
It sounds pretty simple. However, the main reason why organic social media is the base of every digital marketing strategy is that it is the best way to nurture a connection with your target customer.
What is Paid Social Media?
In simple terms, paid social media is called advertising. This is when you as a brand pay money to platforms like LinkedIn, Facebook, Twitter, Instagram, and others to share your content with a new audience.
You can get your content in front of your audience, either by boosting or creating unique advertisements.
You can use paid social media to:
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a) Raise brand awareness & get new followers
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b) Promote the newest deals, events, content. etc.
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c) Get more leads
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d) Increase conversions
Why Should You Mix & Match the Power of Organic & Paid Social Media Marketing?
A complete social media marketing approach should include both paid and organic social. The primary reason is, you cannot make an impact using only organic social.
If you want to reach a broader audience, then you have to invest in paid social opportunities through a digital marketing agency in Kolkata. For instance, if we take the platform of Facebook, the reach of organic posts is only 2%. Also, the number is steadily declining.
Now, we are not asking here to invest every last dollar into paid social. Organic social is also necessary for ongoing success. Yes, organic reach is indeed less, but the benefits are still effective.
Organic social will offer you a great opportunity to promote your company, services, and products for free. If you have a loyal set of audience, you can extend your network through social sharing.
However, while working on organic social, try not to bombard your audience with sales pitches in every post. Try to add value as much as possible.
Paid Social & Organic Social are More Effective When Used Together
Paid social and organic social are more effective when used together. Here is why:
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With organic social, you get an active social presence. And it is important to have an active social presence when running paid ads. This helps in building trust with your audience.
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Again, it will take time to build an active, engaged audience with organic social alone. Thus, you need paid social to grow your presence faster.
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When you post organically with the help of a social media marketing firm in Kolkata, know that your content is only seen by your existing followers. Now, when you run paid ads, it will help you reach new users along with the knock-on effect of your organic reach.
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Another important reason for using both paid and organic social is, paid social also helps in boosting high-performing organic posts. Thus, it helps to influence the algorithm and increases your reach.
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Paid ads are a great way to know who all are engaging with your content and then identify the potential new customers. Thus, you can tailor the organic content towards those new prospects and audiences.
- You can also use the paid ads and organic social posts for your audience in multiple ways with the help of a social media marketing company in Kolkata. For example, the paid ads can increase leads through your website and organic social posts will help you in building a brand story.
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Finally, connecting the paid and organic efforts will ensure a complete and streamlined user experience for the present customers also while attracting new users with paid ads.
Why do You Need a Digital Marketing Agency in Kolkata to Help You?
When it comes to paid ads and organic social posts, you cannot deny that using both of them simultaneously will give you profit. However, there is a lot that goes on while managing both organic and paid social content for businesses.
You will NEED the help of a digital marketing company in Kolkata.
Right from the content creation to the proofreading, visual planning, thorough reporting, monitoring, editing, it needs a lot of time and experience to maintain a social media profile.
Along with the resources and time, it also needs multiple skill sets and disciplines. The social media team has to be organized. They must have good communication skills and an eye for design.
Also, they must be able to analyze and interpret data amongst many other things. They have to be updated with the latest trending topics, moments, shares, news, cultural shifts, digital trends, and social media advancements.
There is a lot to juggle with.
The long list of skills is one of the main reasons why it takes time to run both paid and organic social ads. This is where a digital marketing company in Kolkata or a social media marketing company in Kolkata can help you.
Right from the full-service digital media management, to the social media consultation, a digital media marketing agency in Kolkata will take care of your social media needs.
You shall need a wide array of creative services, in some cases PR strategies, and website development as well. A digital marketing agency in Kolkata can help you in all these areas.
Remember that both paid and organic social media takes a lot of expertise, time, and plan to make it work effectively for your brand. Thus, if you want to get great results, you have to opt for both paid and organic social media activities.
Related Articles:
15 Social Media Trends for 2021- A Guide to Your Online Social Strategy
Why Is It Important to Integrate Organic & Paid Social Media Marketing Into Your Strategy
