When you have to get digital marketing done for your website or brand, a lot of individuals get confused. Some people think that hiring a freelancer will be a better option. Others consider hiring a full-time digital marketing agency.
Now, from the topic of our blog, you have already understood that we are going to discuss why you should not hire a freelancer for digital marketing. Digital marketing plays a very important role if a business owner wants to take his business to the next level.
If you think that hiring a freelancer will help you with digital marketing, then you are mistaken. Yes, it is true that freelancers do have their advantages, but the same features will turn against you. How? First of all, let us explain why a lot of business owners tend to hire freelance digital marketers.
Why shouldn’t you hire a digital marketing freelancer?
The primary reason why most of the business owners opt for freelancers is their services come cheap. This seems to be a viable option for a lot of startups and small businesses with budget constraints. However, cheap services don’t come with the expected quality.
While hiring a freelancer, most of them will claim to increase traffic, engagement, and conversion within a lesser cost than an agency. But the desired output is not exactly as expected and that’s when the budget constraints become a legitimate factor. Because that is when you come to know that you have to spend more to get better results.
Now, this whole thing creates a bad experience for any business owner.
Another important reason why you should not hire a freelancer for digital marketing is a freelancer has a limited skill set. A single individual cannot be proficient in multiple aspects. As we all know, digital marketing incorporates a wide array of activities.
It includes SEO, social media marketing, email marketing, PPC, content writing, mobile marketing, and more creative services. It is not possible for a single individual to be experienced in all these segments. This is where the services of a freelancer are limited.
Thus, you will have to look for multiple freelancers for multiple segments of digital marketing. This brings us back to the square one where you have to spend more to get effective services from freelancers.
Again, you won’t have a satisfactory experience.
What is the alternative to hiring freelance digital marketing experts and why?
Obviously the alternative to hiring freelancers is to opt for a professional digital marketing agency. Now, you might think that it will be going over-budget. But you have to understand that when you hire a freelancer for at a lesser pay scale, you are already surrendering your brand lower-quality services.
Proper marketing strategy – a freelancer can’t help you with it
One thing that should be very clear that digital marketing requires a proper marketing strategy to increase traffic, engagement, and conversion. It takes time and constant effort. You might get a lot of freelancers who will get the job done for once. But a brand or a business doesn’t survive by only getting a job done. It is important for a brand or business to expand.
This is where you have to opt for a digital marketing agency since a freelancer can do as much as getting the job done. They can offer you a one-time service. They cannot help you in business acquisition, expansion, and growth. But an agency can!
Legally binding agreement – not a freelancer’s cup of tea
You need a go-to platform that offers consolidated services covering all aspects of digital marketing. This is again where you cannot trust a freelancer. Because if you hire a freelancer, there is no legal binding! There is no agreement that binds him to deliver a service for you, apart from a few email conversations or messenger chats maybe.
On the contrary, when you choose a digital marketing agency, there is a legal contract involved for a certain period. It includes non-disclosure agreements and legal payment terms that bind them to deliver a certain service for you.
Quality assurance – no assurance from a freelancer’s end
Poor services from a brand will demolish a brand name and its recognition, especially if it is a newbie. Since a single freelancer cannot handle the complete digital marketing genre, you cannot really blame a freelancer if your brand name gets affected. You will be putting your brand name at risk by hiring a freelancer for digital marketing.
Consistent support – you cannot even hope to get it from a freelancer
Another reason why you should always consider hiring a digital marketing agency is the availability and consistent support. When you hire a freelancer, you are paying for a one-time service. They will not take responsibility for anything that happens to your website/brand later on.
A freelancer is not bound to be available and deliver consistent support. There is no assurance that a freelancer will be acquitted with your business goals and objectives. They are not a part of your business and unfamiliar with corporate culture and goals. They work on their own time. Are you ready to take that risk for your brand?
On the other hand, when you hire an agency you get an agreement for a certain period. You get a team of experts that offer consistent support every day to ensure you stay on top of your digital marketing game. During that ‘agreed’ period, anything that happens to your website or brand, it becomes their responsibility.
Monitoring web-analytics and reporting – A freelancer will not bother
Thus, you will have a good night’s sleep because you know that you have a backup support team that is consistently monitoring the digital marketing campaigns, web analytics to ensure your brand recognition increases. In fact, a good digital marketing agency communicates with their clients in a transparent way to understand their goals and expectations. Thus, you might end up building a long term relationship.
Missing deadlines – A specialty for a freelancer
For the same reasons, missed deadlines are a major issue while hiring freelancers. The reason is very simple, a freelancer, being a single individual, always works on multiple projects at the same time. Trying to balance between two or three projects at the same time is not easy, especially if one is working solo.
This is what leads to missed deadlines. It is bound to happen. Result? Not getting the expected output within the desired time frame. The best alternative again is a digital marketing agency. An agency too, works on multiple projects. But, they have different teams working on different projects. This is why time management doesn’t become an issue. Thus, a chance of missing a deadline by an agency is almost nil.
Here are the reasons why it is dangerous to hire a freelancer for digital marketing. The safer and much better option is to choose a digital marketing agency. Share your opinions and let us know what you think about it.
