In this era of digital marketing, a well-designed website has become vital for any business owner.
A good website designer has a lot of demand in the market. One of the most important tools for any website design is white space.
What is white space?
In simple words, white space is the area of the layout which is left empty.
However, you must know that contrary to its term white space isn’t white. It is the empty space between design elements or page layout, often considered the opposite of content.
Negative space is a kind of breathing room for the entire object on the page or screen.
Why White Space Is Important In A Design?
Let’s say you are in a room full of furniture. Sofa, center-table, bookshelves, T.V cabinet, like huge furniture. How will you feel? Suffocated right?
You won’t be able to concentrate on anything in particular in the clutter. Well, that’s pretty the same what users feel opening the page or screen without a vital air of negative space.
Some of the advantages of white space are:
Increased Content Legibility:
Designers often think that filling up white space with elements will help the readers. But it is actually the opposite. Whitespace between paragraphs and around blocks of text and images actually helps people understand what they are reading. The flow becomes smoother.
Ability to highlight CTA buttons:
The CTA buttons on the website need to get highlighted.
If you put so much content on a single page, it may get lost in the mix. You can make images bigger or buttons bigger. However, surrounding the item with whitespace can be just as effective.
User Interaction:
A proper balance of whitespace will increase the interaction of the visitors by subtracting the distractions. Research by Human Factors International, whitespace increases interaction by 20%.
Creating Balance:
Whitespace in between design elements creates balance 7 cohesiveness. The key is to balance your designs and let whitespace act as a great tool to separate chunks of content for easy accessibility and improved user experience.
Creates a tidiness:
Your site’s first impression matters a lot. Great layouts, impressive fonts, good color schemes, all of it makes a page what it is. A well-balanced whitespace makes a website look neat & tidy. Whitespace is especially important because it indicates finesse and ingenuity.
Emotional Connect:
Whitespace can add an emotional element to your design. Again, it doesn’t have to be white, but can be any color, shape, or pattern you want.
Just like background images, background colors can have a big emotional effect on us.
However, there are few pitfalls of whitespace as well.
Some of them are listed down below:
Confuses the readers
Too much whitespace in a design can lead to a reader thinking that there is something wrong with the website.
He may think that he can’t see a few contents because of any inconvenience from his side. That is the last thing you want to do.
User interaction is extremely important for any website & to risk that factor can have a negative impact.
Poor effect on the search engine
Google has an algorithm that for a particular size of a page, content should be of a certain amount.
Now a few changes are ok but too much negative space in a single page means that the user has to scroll way down to get all the information. Google often sees that as a poor page construction.
Poor prioritization
Often designers forget that before styling or making it look perfect, the website is designed for the user to find a shortcut to his/her goal and solves his/her problem with an app or website.
Understanding what is most important is very crucial.
A website needs to ‘work’ effectively at first.
The trick is to find the correct balance for any design & of course to understand the client’s perspective. Maintaining an optimum level of white space in the design composition and creating a balance will only come by experience and practice.
Want to create a website perfectly suited for your company?
Contact our team at Skyram Technologies where our expert designers & developers will transform your vision to life! Connect with us here! Also, thank you so much for reading our blog. If you want to read more, click here! And do not forget to comment on what do you think about whitespace a website design?
