A business will not be able to reach its optimum potential unless it has got dedicated employees. This is why recruitment marketing will help in recruiting the right people. This will enhance the overall success of an organization. When you hire for new job openings, it is important to reach out to the best possible applicants.
With the online search engines, job boards, and platforms like LinkedIn, Indeed, Shine, it has become easier to seek new jobs. This is why the best applicants know their options. Now, it is the company’s responsibility to highlight the opportunities to make them understand why should they work for you.
There are numerous online digital channels that you can use to reach the job seekers and contact the best applicants. Recruiting the right applicant requires a proper digital marketing strategy.
In this blog today, we are going to share the five most important elements in recruitment marketing strategies. They are SEO, PPC, Website Content, Job posting sites, Social media.
What is the best way to use SEO in recruitment marketing?
A lot of job individuals use search engines like Google or Bing to check job offers. Thus, search engines have a vital role in the recruitment process.
Search Engine Optimization is the process to improve the website pages so that they come up with search results when you search with specific keywords.
For the recruitment process, it is important to focus on the efforts on optimizing the searches on the employment opportunities of your industry.
You can use SEO to make things easy for job seekers. For instance, if someone wants to know whether a company is hiring or not, they will search with “[company name] jobs in a [location]”.
Make sure that the employment page and job opportunities come up at the top of the page. Otherwise, a lot of potential applicants will feel that your company is not hiring.
Thus, you will not get qualified employees. SEO helps in identifying the keywords and phrases that people use for finding job opportunities in the industry.
If it is done a bit more specifically, then the job seekers can even know about your company as well. After that, you can improve your rankings for the keywords and make things easier for the applicants.
What is the best way to use PPC campaigns in recruitment?
This is another way of increasing visibility in the search engines. The pay per click advertising campaigns will help in placing the ads in search engines with specific keywords.
For instance, if you are a manufacturing unit located in Bangalore, you can make bids to place an ad in the search results for “manufacturing jobs in Bangalore, Maharashtra”.
The bid will be placed on how much you are willing to pay for every click on the ad. if your bid is highest for that keyword, then it will come up above the regular search results.
Now, if the searcher clicks on the ad and visits your website, you pay the bid amount. But if they don’t pay for your ad, then you won’t have to pay for anything. This is why PPC is one of the most cost-efficient ways of advertising on job listings.
How to use the website content in recruitment marketing?
The SEO and PPC campaigns are targeted for attracting applicants to certain pages of your website. Now, when they get into those webpages, the pages need to offer them with the necessary information that compels them to apply.
The webpages should portray what your company will offer them, the work-culture, values, and work environment. To write web content in a professional and organized way you can get content writing services from a digital marketing agency.
You can use the main employment page to link other pages about the company’s history, mission, and more important details. Add the employee benefits and the training programs as well.
When a candidate checks out the page, they will have all the information to determine whether they want to work for this company or not. If they want to, they will go through the job openings and send their applications.
Does job posting sites help in recruitment marketing?
Now the question that comes up here is, do the job posting websites work? Yes, it does. Along with the search engines, you can use the job posting sites.
It helps job seekers because they won’t have to look for different company pages separately. They can find jobs by browsing different positions, job titles, industries, and companies.
As an employer, you can upload the listings to the sites. Also, most of the job listing sites offer employers a chance to sponsor their listings. This will get the employers in front of the users.
The paid listings are just like the PPC campaigns. They show up for job seekers when they are most relevant.
If you are looking to get more applicants, then the best option is to run paid campaigns on the job posting sites. Also, Google recently has added the “jobs” feature to search the result pages related to employment.
Thus, when you are posting job listings on these sites, you are also getting placed in the Google search results. In a lot of cases, the “jobs” show up above the regular rankings offering you more visibility.
Why should you use social media marketing for recruitment?
Social media is one of the most important marketing channels for a wide range of purposes. And recruitment is no exception. LinkedIn is a social media platform that is valuable for job seekers and professionals. Job seekers can upload their resume so that companies can use it to find and recruit multiple talented applicants.
You can use LinkedIn for posting numerous open positions at the company. Thus, when the users search for opportunities on the site, they will find yours and visit the company’s profile to know more. These listings work the same way as the job listing sites. LinkedIn offers paid promotional options that help employers in reaching potential applicants.
Apart from LinkedIn, you can use other social media platforms to make the followers know about job opportunities in your company. Yes, it is true that platforms like Facebook, Instagram, and Twitter don’t have specific features for job listings. But you can still share the links on employment-based content from your website.
One of the best ways to use social media marketing for recruitment is to keep the profiles updated along with company news, events, and photos. A lot of job seekers check out the social media profiles of the company that they are thinking to apply. If they see that you have an active social media profile and a page full of photos of company events, news, updates, and accomplishments, they will feel much more confident in their decision to apply.
A professional digital marketing company like Skyram Technologies will help you with a wide array of services like SEO, PPC, online job listings, creates site pages to portray your job opportunities and company culture. If you are ready to hire the best applicants, we are ready to help you create the best recruitment marketing campaigns.
