We have talked quite a bit about Virtual & Augmented Reality in our blogs.
Yes, we do agree with our love for AR & VR technology this Valentine’s Day!
But the whole Virtual Reality space is just so fascinating & it is expanding at such a rate that it is impossible to keep track.
So, a couple of days back, I saw a YouTube video of Beautiful Destinations. The video was shot by a drone but the video was shot wearing a VR glass. This made the video stand out so much!
Every shot was so meticulous that I was awestruck. And that’s when I realized how much VR has gained importance in videography-, especially travelogues.
How the world of travel is using VR?
Virtual reality worlds can be entirely fictional or artificial creations. Top-of-the-line virtual reality setups can be costly, with headsets, controllers, and a powerful enough computer with lots of available space to consider.
The travel industry is beginning to unlock the possibility of virtual reality. A report from Grand View Research, Inc. projects that the global VR market is expected to reach $48.5 billion USD by 2025, with interest across industries ranging from gaming to healthcare to travel.
Although the quantity of travel videos with VR is quite low till now, the idea is gaining momentum.
VR Helping Travel Business To Sell Smarter
For many travelers, exploring new destinations involve a huge cost of transportation, food & lodging. VR experiences could be a powerful tool to lower those barriers.
For instance, a fully immersive 3D experience where you can walk around the property and see for yourself all it has to offer before booking.
Airlines, rails & ships are using this technology to give a preview to their customers of seats or rooms so that customers can make a more confident decision.
Similarly, hotels and resorts are beginning to use VR to show customers their rooms and amenities prior to purchase.
World-renowned travel agencies like Thomas Cook in the UK have developed VR content for their customers at their locations & as a result, they claimed to have triple-digit sales for New York vacations.
VR for Visiting Newer Attractions
VR can be used to explore venues, attractions & new places. For the outdoors traveler, VR could be used to help inform hike route planning or campsite selection for backpacking trips.
One of the most compelling attractions of virtual reality is that it has the potential to explore unseen places.
Imagine being able to explore the beautiful Putoransky Zapovednik nature preserve in Central Siberia near the Arctic Circle. The destination is otherwise heavily restricted to preserve the natural landscapes.
VR can make us reach unreachable!
The Newer Essence Of Human-Machine Interface
The primary essence of VR technology is that it is a human-machine interface at its best. The ability to enter the computer world and be a part of the digital environment is a revolutionary act.
Look, there are ways where human chats with bots, interactive voices, partners & so on. But never before there has been an experience to fully immersive in so many different levels!
Some of the best examples of VR in videography
The New York Times
They took VR into a new level altogether.
They decided to ship out Google Cardboard glasses to their subscribers so they could enjoy the release of their eighth VR production: Seeking Pluto’s Frigid Heart. They not only increased their engagement through the video, they send out glasses to their loyal customers as well.
It was the next generation marketing move.
School of Rock
This video was done to promote a Broadway musical School of Rock. The composer Andrew Lloyd Webber released a 360° interactive music video for the song, “You’re In The Band.” From inside jokes to drawings of characters from other musicals, the video went beyond just audience engagement.
The Future Of Vr In Video Production
Developing content specifically for VR users
With an increased level of VR usage among the new generation, advertisers & marketers will have to provide content for the VR audience.
Some content will stay the same, but the interactive components such as finding items in your store, making lists, communicating with others on the platform, and similar tasks will need to be developed in a way that will work with the virtual platform.
A greater level of immersion
VR technology has massive potential for higher immersion content. For businesses or video producers, this can be a great opportunity.
This will lead to more actions that customers will perform, including a different level of conversions.
More 3D content
Obviously, for VR to come to full life, you need to be aware of the importance of 3D.
New standards will be created as far as the concepts and application of virtual reality in the future to fit the growing need for adaptation to the new technology comes to place.
Virtual Reality in eCommerce videos
With VR components that will aid in the immersive shopping experience, virtual reality will be more customer-friendly, high-tech, and effective in finding the customer what they want.
Also, with more & more video-oriented content in the market, the future of e-commerce is inevitably VR videos for a greater experience.
This will increase the shopping experience as well. Future shoppers are said to be shopping using VR glasses.
In the end, as far as video production goes, VR can be an excellent solution to cut back travel costs & make telecommunicating more viable. The key with VR video production for marketing is actually providing something of use for your audience. That is to say, don’t just produce a virtual reality video just to do it, do it with a purpose and a goal in mind.
The real experiences cannot replace actual experience- like traveling or shopping. It is a great way for those people who can’t travel to get a multi-sensory experience. You can’t ignore the importance of feeling which comes with touch.
VR & AR are not there yet.
Got any ideas to implement VR technology? Contact Us at Skyram Technologies. We will help you to make your idea a reality!
Also, for more such blogs on AR & VR read here!
