There are many benefits of marketing campaigns for your business. A strong marketing campaign can cut through the noise and set your firm apart from the competition, whether you’re a tiny business owner attempting to establish your brand or an established business introducing a new product to the market.
Marketing efforts inform your targeted audience about the products, service, offers, and discounts you are providing. They highlight the advantages of the product, give background information about your business, attract and engage potential customers, and maintain the ones you have.As you can see there are many advantages of online marketing campaigns, however, there are times when actively promoting your brand can backfire on you.
Top 8 emergencies as per digital marketing company in Kolkata when you need to halt your digital marketing campaigns
A digital marketing campaign is very important to the success of your business. However, pausing them can be wiser for your business in case of certain emergencies. Given below are the top 8 emergencies that may call for the need to pause your digital marketing campaigns:
- Scandals in business and PR issues
According to the leading digital marketing company in Kolkata, it can be wise to suspend marketing campaigns when a brand has a significant controversy or PR nightmare to prevent giving customers the chance to unsubscribe from your campaigns or designate them as spam. For example, a product that was recently launched is being criticized continuously for its harmful ingredients. Continuing to promote that product despite knowing the situation in the market can bring you a lot of backlashes.
- Civil unrest and large-scale protests
Businesses worrying about sales during civil turmoil may appear callous, yet individuals need to earn a living more than ever in these circumstances. In the midst of civic instability, businesses should make an effort to remain positive. Companies should not act as though nothing is wrong, however, they should also have a disaster preparedness strategy in place to ensure that their activities can continue in the event of an emergency. Brands need to understand how any action they take may impact their promotion plans and have backup plans in place for what they will do if that happens. A novice marketer may not be the perfect person to understand the situation and make changes to the marketing campaigns accordingly. Skyram Technologies, a digital marketing agency in Kolkata is experienced in online marketing and can help you make the best out of even the worst situations.
- Natural catastrophes
The majority of the time, natural disasters including hurricanes, typhoons, tornadoes, floods, blizzards, wildfires, and others force marketers to halt their digital marketing efforts to audiences in the impacted areas. According to the top digital marketing company in Kolkata, pausing digital marketing campaigns frequently following natural disasters. Businesses can also take their campaigns down in advance of potentially harmful weather.
- Crisis in national health
Most recently, COVID-19’s designation as a worldwide pandemic and a public health emergency forced corporations to suspend their marketing initiatives. Actively promoting your business at times of crisis can deter your business image as being thoughtless and many a time, your marketing campaigns may turn out to not set the right tone according to the prevailing situation. Many firms halted their digital marketing campaigns during the lockdown period and their brand messaging had a remarkably different tone and vibe when campaigns resumed. A digital marketing company in Kolkata can help you set the right brand tone on resuming your brand campaigns after the national health crisis.
- Attacks by Terrorists
Terrorist attacks are a very serious concern for the entire nation and even the smallest mistake on your part can do irrecoverable damage to your business. Many businesses temporarily halted their marketing campaigns
following the 9/11 attacks and, more recently, the January 6th revolt that resulted in the US Capital being stormed by rebels. If you continue to promote your brand and business at times like these, you may give the impression that your brand is uncaring or, worse, unpatriotic, both of which can permanently ruin your business. So, Skyram Technologies, the best digital marketing agency in Kolkata advises businesses to pause their marketing campaigns at such times.
- War
Numerous firms suspended their marketing initiatives in response to Russia’s aggressive invasion of Ukraine. Your reaction to wars or similar conflicts can differ based on the size of the conflict, the participating nations, and their ties to the target audience. Brands and digital marketing campaigns have almost no value at all during times of war. According to the best digital marketing company in Kolkata, pausing your online marketing campaigns and instead saving the costs incurred in such strategies can be a better option for businesses instead of actively promoting your business and seeming irrelevant and insensitive to the consumers during such times.
- National Leader’s death
As was already noted, it is also wise to think about suspending your marketing efforts to your subscribers in the event that their president, prime minister, or other national leader passes away. In addition to suspending segmented and broadcast advertising, businesses should think about pausing some triggered campaigns as well. If not, at the very least, they should assess them to ensure that they do not contain language or pictures that might be offensive given the current situation.
For instance, it was brought to the attention of certain businesses that the content in their emails in the early months of the epidemic, when some subscribers were not participating because they were hospitalized or caring for family members who were, had insensitive connotations. A digital marketing agency in Kolkata is an expert in marketing and is well aware of the strategies to be taken in times of sudden emergencies. They can help you to avoid seeming insensitive to the consumers.
- Customer Service Issues
While most of the reasons to pause your company’s digital marketing campaign in this list were general and not targeting any particular group or individual, this last reason may only impact a single subscriber at a time. Customers that have a bad experience with your company may unsubscribe or report your emails as spam as a result, which can have a very detrimental impact on your marketing audiences. For instance, it would have been wise for railways to restrict sending emails for a few days to anyone who experienced a ticket cancellation.
Given above were the top 8 reasons as per Skyram Technologies, one of the best digital marketing company in Kolkata, why you should consider pausing your digital marketing campaigns. The other seven reasons are considerably easier to address than the last one, which is challenging to do both technologically and practically. Some, like cyclones and winter storms, are predicted days beforehand, allowing brands time to plan their responses with the assistance of a digital marketing company in Kolkata. However, some situations or emergencies like the death of an influential person, war, health crisis, and so on cannot be predicted early on.
Consumers are not very tolerant of slow brand responses and it could even drive them away from your business. Sincere messages that take too long to reach subscribers’ inboxes may have an even worse effect than if they were never delivered. This is why you should consider working on emergency planning to get these communications partially pre-approved because consumers are quick to criticize your brand. Hiring a digital marketing agency in Kolkata can save you the trouble of having to panic in emergencies.
The leading digital marketing company in Kolkata can help you prepare the right response fit for every situation so that your brand image is not affected negatively by it in any way. Skyram Technologies is one of the top digital marketing agency in Kolkata. You can hire them for managing your digital marketing campaigns and in creating the best brand tone for all situations!
These kinds of concerns frequently don’t seem to be that urgent, given all the demands that online marketers are under until you are in a crisis. However, that is the worst possible moment to try to formulate a response. Because of this, it is advisable to take into account this list of justifications for pausing your digital marketing initiatives and think carefully about what might or might not prompt your brand to respond and what that would look like. Skyram Technologies, the best digital marketing company in Kolkata can help you prepare for such situations well ahead of time.
Conclusion
Pausing your digital marketing campaigns is not always bad. In times of emergencies, halting your marketing campaigns can do more good to your business or at least will not affect your business negatively.
Skyram Technologies, one of the best digital marketing agency in Kolkata always takes every possible emergency factor into consideration and is prepared with the best solutions to tackle such situations. Hire Skyram Technologies for managing your digital marketing campaigns now!
