Any business needs an analytics tool for tracking data, analyzing to help them in understanding what is working in the market.
Web analytics tools are used for tracking sales, stock, upcoming orders, expenses, and much more, to get an idea of the consumer behavior to determine the type of strategy they should be implementing.
What is a web analytics tool?
In short, a website analytics tool track website user activity. Tracking activity gives organizations the ability to optimize their content.
At present, they have grown beyond tracking and have been used for interaction with social media, mobile apps, etc. which is why sometimes they are also regarded as digital analytics.
Why do we need a web analytics tool?
The data derived from web analytics tools help companies evaluate and improve their online presence.
Some of the main features of web analytics tools are:
- Attracting more visitors
- Increasing sales
- Improving customer engagement
- Improving customer retention
What are some of the features of a web analytics tool?
Digital analytics tools can drive actions like refining the website content, assigning marketing strategies and adjusting web designs. Some of its basic features are:
- Real-time analytics
- Individual-level tracking
- Ecommerce tracking
- Funnel analysis
- Goal conversion tracking
- Event tracking
- Privacy compliance
- Cross-device tracking
- In-page analytics
- Attribution modeling
- On-the-fly segmentation
- Privacy compliance
What are the top 8 best web analytics tools in the market?
Now, while there are a bunch of tools that you can select from depending on your goals and budget, some of the most popular ones are listed down below.
Google Analytics
No doubt this one is the most popular and there are reasons for that.
Although this one isn’t for the bigger sites like E-commerce, you can very well use this one for startups or blog sites and its free!
The platforms also has:
- Google Ads
- Google Data Studio
- Google Optimize
- Google Search Console
There is also a paid version of the platform Google Analytics 360 that includes advanced data analysis, data-driven attributions, and others.
It’s simple to set up, customizable, and provides all the basic information you could want about your site.
Clicky
Clicky is a very powerful tool and often compared to Google Analytics.
Moreover, this one has some features that Google Analytics lack.
Clicky’s information is in real-time, which can be essential if you get a spike in visitors from some outside source. This one also has a Twitter analytics feature that lets you search for mentions of your business on Twitter.
This tool has both a free version and also a paid version which is quite reasonable given the data they provide.
Kissmetrics
This is a people-focused tool that tracks individuals through multiple visits to your site.
More than 900 companies, like Rosetta Stone, use Kissmetrics to improve conversion rates, user engagement, and client retention.
It has a unique way of getting to know your visitors.
Crazy Egg
Crazy Egg is a comprehensive but easy-to-use web analytics tool.
This has a very useful ability to generate heatmaps and scroll maps.
Here are some of the “maps” features it offers:
- Scroll map: The scroll map shows how far down the page people are scrolling and helps determine where visitors abandon the page.
- Heatmap: This lets you see what’s hot and what’s not, so you can make changes that increase conversions.
- Overlay: When you look at the Overlay report, you will be able to see the number of clicks on each element of your page.
Mixpanel
A much similar platform like Google Analytics, it has event tracking as one of the main features.
The user interface of the app is quite intuitive where users can specify events to track without having to code those events by hand.
The free account has limited features while there is a yearly package you can use for full function.
Adobe Analytics
This one provides the team with actionable insights for improving your bottom line.
Furthermore, it also has features to drive from multichannel like social media and search to accumulate into one single location.
Matomo
Originally known as Piwik, Mamoto is a popular open-source alternative to Google Analytics.
This tool is highly customizable with its library of 70 plugins.
Matomo is a great analytics tool for companies that care about privacy.
Open web Analytics
If you are starting new and looking for something free and effective and enjoy working with open source software, then Open Web Analytics is your tool.
If you like to use open source projects, this is one of the best serious alternatives.
If you want help with your web analysis contact us at Skyram Technologies.
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