Are you looking for a way to get your business more visibility online?
Do you want to increase your followers?
All businesses want this, isn’t it? But how many of them have a definite presence on social media? A handful right?
This is because of effective social media management (SMM) tools.
With so many unique businesses rising every month, you can’t just afford to log into your Facebook or Twitter account & make some posts.
You will need a proper system to manage your social media strategy.
What makes a great SMM tool?
One of the vital reasons to have a managing tool is for queuing & scheduling updates. This will create a coordinated campaign which you can run according to your choice.
Some of them will help you recycle your best-performing updates. Others analyze your patterns of engagement in order to tell you the best time to post.
Also, with the right set of tools you can easily access keyword searches, monitor mentions, and follow hashtags to better engage with your audience, pass honest feedback to your team, or identify issues that need addressing.
What are some of the key features of SMM tools?
The key focus of SMM tools are:
Engagement- A single dashboard where you monitor all the social networks & engage your audience.
Automation- A system of scheduling & recycling your social content.
Reporting- A details of analyzing & reporting how your content is performing.
Buffer
It is a very well established SMM platform with some really good features.
Buffer
These include publishing with queue, engagement, analytics, and team features. Buffer integrates with Facebook, Twitter, Instagram, Pinterest, and Linkedin.
However, it’s not made for evergreen posts. In other words, it will not let you upload hundreds of posts and then recycle them.
Price– Paid
Networks– Facebook, Twitter, Instagram, LinkedIn, Pinterest
Sprout Social
This one is a leading social media management platform that supports engagement, publishing, analytics & collaborations.
Sprout Social
Sprout Social allows you to schedule publish & queue messages each social network from their web app, browser extension, and mobile apps. It has a tool called ViralPost that determines the best time to post content to maximize your engagement.
Sprout Social has a social inbox, which is great!
Also, it has social monitoring and keyword searching features that help you monitor your brand on social media.
Price– 30 day free trial available.
Networks- Facebook, Twitter, Instagram, LinkedIn
HootSuite
One of the oldest SMM tools, HootSuite has bulk scheduling options to upload several posts at one time. It has all the various applications you need and some robust content features, as well as content curation.
HootSuite
Also, it has a cool feature to create social sweepstakes or contests on social media.
However, it doesn’t have a Social Inbox. You need to manually engage with each follower logging into each social media account separately.
The Auto Scheduling on HootSuite can maintain a 24/7 presence on social media.
The default reporting available on their site will show your key metrics on Facebook, Instagram & Twitter. It has a connection with 35 popular social media networks.
Price- Paid
Networks- Facebook, Twitter, Instagram, LinkedIn, YouTube, WordPress.
Marketo
It is the Marketing Automation Platform, a choice of many marketers.
It has a bunch of features available out the box when it comes to combining MAP + SoMe, though most of them are focused around email and landing pages.
Some of the primary features of Marketo’s SMM tool is the ability to create qualified leads from social conversations & an integrated system record data visibility within the SMM tool.
Price– Paid
Networks– Facebook, Twitter, Instagram, LinkedIn, YouTube, Word Press
Socialbakers
It is one of the best AI- specialized SMM software designed to manage & measure everything from social media to the audience.
They are equipped for distribution, the growth of total followers. etc. It has a content library 7 tracking keywords and hashtags.
Networks: Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest
Price: Paid
Other than these, there are few other tools like IFTTT, MavSocial, Zoho Social, Sendible which can be used.
One thing to keep in mind is that different businesses has different requirements. So your target audience & business goal determines what tools to be used.
Also, at times it can happen that one single tool isn’t competent enough to provide you with all the requirements.
In that case, the best way is to go for a customized social media management tool that would be tailor-made for your own business.
How to get one you may ask?
Contact us at Skyram Technologies for a customized social media management that suited for your business type. This will totally ensure that you get the maximum benefits & customer engagement!
What are the tools that you prefer for social media management? Comment & let us know here!
And for more such interesting blogs on the most popular digital marketing tools in the market read our blogs here!
