Marketing Automation refers to the software platform which automates the marketing actions or processes.
Today digital marketing requires a lot of tasks like emails, campaign management, website analysis, social media marketing & so on. With market automation, these tasks become easier, faster & more efficient.
Studies show that around 51% of businesses use marketing automation tools for their businesses to grow.
Now, while there are several of them available in the market, we have enlisted the top 5 Marketing Automation tools.
HubSpot Marketing Automation
HubSpot is one of the most popular in terms of its features which includes sales software, marketing software, and support software, etc. The company had revenue of $271 million in 2016 with 34,000 customers across 90 countries and 3,400 agency partners.
Some of the key features of HubSpot include easy editing options & modifying a design. Creates an email template, automates the subject line and content for each recipient. It often optimizing a blog post & landing page based on keywords.
Marketo
Marketo products are used for small to medium-size businesses and large enterprises. Launched in 2006, it has a very good customer support system & the products are evolving on a regular basis.
Recently, the company has been acquired by Adobe and incorporated into its enterprise marketing cloud.
Some of its key features include a web-based email marketing platform, landing pages, nurturing, web analytics, social media, etc. It even automates marketing campaigns and engages the customer in a personalized manner. Marketo even helps to identify the customer and their business which would generate more revenue for them.
SendinBlue
Started as a digital agency but ended up being quite a powerful email marketing tool, which, with time, transformed into a well-liked marketing automation software.
Being a French company, SendinBlue was one of the first marketing automation companies to declare GDPR compliance.
It has some pretty interesting active features such as reporting & lead scoring. It offers a free plan, which has all the basic support along with phone support & can send upto 300 emails each day.
ActiveCampaign
This one is an integrated email marketing, marketing automation & small business CRM tool.
It’s USP is its powerful & super flexible marketing automation functionality. This probably isn’t a good tool for beginners or those with low technical capabilities.
It is very affordable starting only at $9/month. Recently, ActiveCampaign released a site messaging tool, a chrome plugin, a marketing attribution tool, A/B testing within automation sequences, and a handful of other extremely useful upgrades.
Prospect.io
Prospect.io generally aims at companies looking for automated lead generation and sales activity.
If you are planning to use this software, remember that it not designed to be the all-in-one sales and marketing platform like ActiveCampaign but it does have features like drip mails.
After getting your account registered, Prospect.io will guide you when it comes to setting things up, such as adding contacts, creating lists, adding your sending address, and eventually sending your first set of emails.
Also, after adding a prospect in Prospect.io, you can track the emails that they have received, and see the time that the last email was sent. You can also filter your prospects through each category as well.
Apart from these, there are few other options that you can go for. Ontraport, Pardot & InfusionSoft are few of them you can try out for sure.
However, while going for any marketing automation tool you should keep in mind that each has its own set of drawbacks & advantages.
So, it’s best to get personalized marketing automation software suited for your company. Although it can be a little high on the pocket, these are investments for your ultimate growth of business.
Want to get a customized market automation tool? Connect with Skyram Technologies. We have experienced developers & we are one of the leading agencies in Kolkata to develop customized marketing automation software. Contact us here!
Also, for more blogs of digital marketing read here!
