Keyword research is the most important aspect of any content related campaigns.
SEO depends a lot on proper keywords. Without definitive keywords, a website can fail to get proper online traffic on Google.
There are plenty of SEO keyword tools in the market to help you with keyword research but only a handful of them seems legitimate.
Now being a digital marketing agency, keyword research is a daily routine for us. Here is a list of top 5 trustworthy keyword research tool according to us:
Google Keyword Planner
It is not uncommon at all.
Google Keyword Planner is no doubt one of the best tool when comes to keyword research.
It’s designed for advertising, but you can use it to research organic keywords by customizing your results for one of your competitors.
Some of the primary advantages of Google Keyword are:
· Get search volume for a list of keywords or group them into ad groups
· Get traffic forecasts for a given set of keywords
· Multiple lists to get new keyword ideas.
· Search for new keywords & ad group ideas.
Also, if you are planning to go for SEO & PPC together, this tool can help you determine which keywords are better to target organically or with advertising.
MOZ Keyword Explorer
Moz is excellent when it comes to finding lateral keywords.
Which means you get outside-the-box suggestions that you probably won’t find anywhere else.
The tool draws on Keyword Planner, Google Suggest, and Related Searches.
Some of its major advantages are:
· Finding lateral keywords
· Relative CTR of the organic results on a SERP
· Suggests keywords critical to your campaign
Also, Moz gives a deeper analysis of certain pages is getting better ranks based on links & social data. This, in turn, helps planning your SEO strategy beyond keywords.
SEMrush
SEMrush is not a typical keyword research tool, it offers much more than that.
Unlike other tools where you need to add seed keywords to start your research, here you just need to add your URL (or your competitor’s URL) and it will show you all of the keywords that are ranking for that site.
Some of its major benefits are:
· In-depth details on traffic status.
· Maintain search engine reports
· Analyzing common keywords found in the top 100 domains for a search term in Google.
· Helps you adapt keywords to different international regions
Ubersuggest
Ubersuggest is specifically designed to work through Google’s Suggest feature, utilizing the same algorithms that the search engine uses to suggest keywords to its users.
It helps you to maintain an effective game plan for developing your website’s keywords.
Some of the pros of using this tool are:
· Ubersuggest has a well-designed, attractive, and easy-to-use interface which is easy to use.
· There’s no need for a tedious registration or login process in this tool.
· Ubersuggest gives you percentage-chance based stats.
· It is able to provide you with real-time results and stats.
Furthermore, there is a competitive overview section which will show all the other website competing for ranking with the same keyword.
Keyword Tool
A great place for keyword mining, this tool uses Google Autocomplete data for its database of long-tail keyword suggestions.
This tool is free for the first 750+ keyword suggestions; sign up for the pro version to analyze keywords further and see data such as search volume, CPC on AdWords, and competition.
Another very important feature of the Keyword Tool is that it helps you find long-tail keywords for YouTube, Bing, Amazon, and even the App Store.
Since Keyword Planner is designed for advertisers, it gives pretty relevant keywords that will generate more traffic to your page.
Apart from these, there are few other tools like KWFinder, Ahrefs Keyword Explorer & SpyFU.
Keywords also depends on the type of projects that you are handling & also your target audience. So it may differ for each project.
Also, taking professional help can be beneficial for the long-run. Want some help? Contact Skyram Technologies for SEO strategy & management. Connect with us here! And for more such blogs read here!
