Digital marketing is rising as a top marketing priority every day.
Whether it’s a small or a multi-million dollar business, to meet customer needs & achieve success you will need a strong digital marketing strategy.
As you can understand that Airbnb, Uber, Myntra did not achieve success by just good luck right?
However, luckily enough with each passing year, the online market is filling up with a lot of marketing tools to drive traffic, target your audience & understand your business analytics. Some of them work well, some of them don’t. Also, each have their own purpose.
Digital marketing is a vast subject with many categories under it. Today we will be dealing with the top 5 Business Analysis tools that we prefer.
Here you go.
AHREFS
Type – Paid.
Started off as a digital marketing tool only for backlink analysis, this tool has made it’s way up to the top favorite of every digital marketer. AHREFS is one of the most popular digital marketing analysis tools used for preparing audit reports, backlink analysis, URL rankings, competitive analysis and many more.
Not only analysis, it is often used for SEO analysis as well.
Few of its advantages are:
· Providing qualitative inputs for organic search reports
· Does extensive backlink analysis, even for your competitor’s website.
· Keyword research tool provides competitor keyword analysis
· Gives you URL rating
· Provides detailed historical backlink data analysis.
· Helps to develop perfect content strategy
SEMrush
Type – Paid.
This one is extremely popular. A complete marketing toolset, it is a competitive analysis tool that allows you to take a close look at what your competitors are doing online.
One of the top benefits of SEMrush is that it allows you to see a wealth of information like keyword analysis to discover your competitors are using, find new organic competition, see their ad strategies and budgets, analyze ad copy and keywords, learn more about their display advertising to help you find new publishers and more.
It also allows you to see who is linking with you with the help of its backlink analysis tool.
It can be used by anyone who likes to keep a tab on the market, competitor’s analysis & so on. This tool is especially helpful in displaying ROI of SEO and content services in a dashboard format.
SPYFU
Type – Paid
It is an American search analytics company that started in April 2005.
It shows keywords that websites buy on Google Adwords as well as the keywords that websites are showing up for within search results.
In addition to your own keyword research, you can use SpyFu to better understand the approach that your competitors are taking, both with paid and organic search.
Some of the top benefits of SpyFu are:
· Very easy to use
· It is great for PPC competitor’s research, SEO competitors research, & Keyword research.
· Shows your competitor’s keywords that you need to buy.
· Shows keyword ranking history
MOZ PRO
Type – Paid & have a free trial
Moz Pro is a SEO analytics and performance platform, built by industry experts. Along with providing intelligent data & tools, it can be used to provide great actionable insights. It is almost like a complete toolbox with all the separate tools inside.
Moz Pro saves you time by putting all of your SEO analytics in one place, with results you can trust.
It is used by industry professionals & online marketers at an extensive level.
Few of the advantages of Moz Pro are:
· Boosts your online visibility.
· Gets you the highest quality data from the industry.
· Has endless features for SEO insights.
KISSMETRICS
Type – Paid.
Kissmetrics helps you to track analyze and optimize your digital marketing to find more of your best customers and keep your current ones.
It is ideal for marketers wanting to incorporate both analytics & automation in an effective yet intelligent marketing dashboard. Currently, Kissmetric’s domain is owned by Neil Patel, who bought it from Space Pencil for $500,000.
Also, if you are looking to increase your conversion rate, customer retention, customer base, this tool can be of great benefit & a time saver.
Few of the benefits of Kissmetrics are:
· Makes better decisions by analyzing intelligent audience behavior.
· Engages with automation.
· Comprehends reports to help you understand where are you losing customers.
· Drives better retention & customer behavior.
· Creates audience analytics to help marketers with personalized communication.
Other than these, Clicky, Similar Web, Bitly, Cyfe are few other free marketing analytics tools available in the market which can also be used.
We hope that you have a complete guide on the must-have marketing analytics tools available in the market.
But some of these tools need some professional assistance. Want to get a detailed online market analysis? Connect with Skyram Technologies where our digital marketing experts will guide you to make your business much better! Contact us here.
Also, if you are interested in our other blogs, click here!
