Developing an effective and unique app is not enough for it to be downloaded and finally used by the users. Thousands of apps are developed and made available to download on Play Store. However, a large number of them fail to stand out from the rest not because they are not good but because of poor app SEO.
10 App SEO tips that will help in increasing the number of your app downloads
If you have carefully planned and created a mobile app, you would also want people all over the world to download and use it. One could not be satisfied just by launching the app on the Apple store or Play store. So, you will very likely begin looking for ways to increase your mobile app downloads.
If you have an amazing app, all you need to make it a famous one is with SEO. With effective app optimization, the visibility of your app will greatly increase and so will the number of app downloads. Given below are the top 10 effective tips that you should follow for improving app downloads:
- Creating an attractive app icon
The design of your app icon is the first thing users view in the app store. So optimization of icons is an important step and is essential to the app’s success. Your software should stand out as distinctive and appealing as customers go through the app store.
To increase your app downloads, you should use SEO for apps to optimize an icon design that effectively communicates the purpose of your app. It ought to give users as many hints as possible about what they will discover once they install it. However, you should also avoid using excessive flash and make the app icon as simple as possible. It is ideal to keep things simple as you would not want them to be cluttered or difficult to read.
- Social Media Promotion
The most crucial element of an advertising strategy is now something that was once just a basic concept. Anyone who wants people to see and buy their stuff uses social media. So, social media promotion is an important aspect of promoting your app.
Before you can get on any social media platform, you must first develop a brand voice. Your posts on social media need to have a specific tone based on your target demographic for effective app optimisation. For example, business jargon should not be used in a kid-friendly game’s Instagram caption. You should make sure to vary your content when promoting your mobile app on various social media platforms.
- Choosing a short, descriptive and unique name for your app
Names hold a lot of significance in our society. A person’s name is a reflection of his origin, culture, and customs. The name of the products we buy is important too and they are often well thought out by businesses before choosing one. Similarly, the name of your app plays a crucial role in promoting your app.
The apps whose names remain in your head tend to be some of the most popular ones. The names, whether for YouTube or Instagram, are memorable and leave an impact. You should keep your app’s name short and avoid choosing anything complex or difficult to pronounce if you want more and more people to download and use it.
The name of your app should not be anything complex. However, that also does not mean it can be very simple. For effective app SEO results, you should pick a unique, short and descriptive name for your business that will communicate the nature of your business to them.
- Marketing
You will not see a noticeable rise in downloads unless you promote your app effectively. No matter how appealing your symbol is or how original your app’s name is, without effective SEO and promotion on various other platforms, your app will not be downloaded by many.
When promoting your app, you can employ a variety of marketing techniques. A marketing strategy is typically implemented over some time. However, you can also launch the entire campaign at once.
You will have to advertise your app over a number of social media sites, regardless of the time frame that your marketing strategy is focused on if you want it to be known and downloaded by as many people as possible. You should also consider your audience when marketing your app. You should make use of social media as much as possible if you want to reach a younger audience.
- Use the appropriate images
Selection and optimization of the right images to display along with your app is a very crucial part of promoting your app. Regardless of whether your app is on the Apple store or the Google app store, you must include well-optimized images along with the description of your app.
Every user of the app places a lot of importance on the images used. Most people often check the images used to decide whether they will download a particular app or not. Images are important for effective SEO because it gives them a sneak peek at what they will download. So, you should make sure the images are clear and instructive.
You should choose images and photos that highlight your app’s most well-liked and necessary features when selecting them for your description. You will surely obtain more downloads the more helpful the pictures in your description are. You should also use descriptions, directions, arrows, etc. to illustrate the many features of the app when uploading images to the store for effective mobile app SEO.
- Positive Reviews
Optimization of user reviews is an important part of your application SEO. You should ask for reviews from people who have installed and used your app. Reviews from users who seem to truly like the app will play a crucial role in boosting the app’s downloads.
Reviews do not necessarily need to come from users who are actively using your app. You could also request critics, influencers, and other public figures with significant audiences to review your app. The best people to contact are those who have a higher audience influence.
You can also post content asking for people to give input or reviews for your app. You can provide incentives for actual game players within the app in return for posting reviews for your app. Most people are enticed to post favourable ratings if they get rewards. So, you should encourage people to give app reviews and optimise them for your app.
- Positive Advertisements
You should employ various promos to spread the word about your app. Even word of mouth is still a valuable resource for boosting your app downloads. You can get people to talk about the app by using various promotional events and so on.
- All media is good media
You should make sure to mix up the media you are promoting your app on for the mobile app SEO results. Do not limit your requests for reviews to Indian outlets if you are in India. You should try reaching out to international media as well. Chances are that they will write about your app which will thus increase app downloads. Soon, many additional magazines might review your app and send words about it if any reputed media outlet reviews your app.
- Keywords are the key.
It is the key aspect of bringing in downloads for your app. Your position in search engine results will improve if you include the keyword phrases in your descriptions as well as other texts. You can make use of the free Google Keyword Planner or some other SEO tools to find the best keywords for your app. It is only through an effective SEO strategy that your app will be downloaded and used by as many people as possible.
- The User is the King
Every app is designed with the user in mind. You must understand your user if you want them to download your app. Understanding the customer will help you develop your app as well as your marketing plan. Analytics can help an app developer comprehend what a user expects from an app and that keeps them from deleting your app. In order to increase user retention, you must be aware of and adhere to the best practices.
Conclusion
Every app is made by developers for the users. So, if the app is not visible to users for use, there is no meaning in developing even the most amazing app.
App SEO can help you increase the visibility of your app in the play store. There are millions of apps on the app store. Implementing the right promotional strategy is the only way by which your app will be able to show up at the top of app searches.
