What is the meaning and importance of Digital Marketing?
Any marketing that makes use of digital equipment that can be used by marketing professionals to deliver promoting messages and track its effectiveness throughout the consumer journey. Digital advertising, in practice, corresponds to advertising efforts that appear on a computer, phone, tablet, or other device. Online video, display ads, search engine marketing, paid advertising, and posts on social media are all examples. The top 10 digital agencies in India provide excellent digital marketing services to companies of all scale.
Online advertising is important as it links a business with its consumers whenever they are online, and it can be used in any business. It easily connects with their target consumer through search engine optimization and pay-per-click, social media marketing, and email marketing. Digital marketing is necessary for every firm. Top 5 advertising agencies in India have years of expertise in connecting consumers and business organizations.
There is no doubt about the fact that digital marketing is the need of the hour for every business organization. So to meet that need, many digital marketing companies in India have come up in the recent years. Social media and digital marketing help multiple brands and business organizations to establish the foundation of expansion. Here is where the importance of digital marketing agencies comes in.
The following are some of the advantages of digital marketing for business owners:
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Marketing activities with lower expenses and more versatility
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Consumers that rely on their mobile phones or do all of their purchasing online are given access.
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The capability to talk authoritatively about issues concerning your products or sector
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An opportunity to interact with personalities, gain their trust, and have them support your brand
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Multiple sorts of multimedia can be incorporated into your advertisement
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The capacity to follow consumers’ purchases.
There was a time when creating and executing marketing strategies meant airing commercials on television and radio and placing print advertisements in newspapers and magazines. However, as the world of commerce shifts more and more toward a digital marketplace, businesses may now use digital marketing methods to broaden their reach and engage with their target market. Many marketing firms for startups and small business have emerged as a consequence of its rising popularity.
Any modern brand that wants to prosper in today’s economy must incorporate digital marketing into their overall strategy. This isn’t to imply that traditional print advertisements can’t be effective. By integrating digital and traditional advertising, you may get the best of both worlds.
Professional and effective paid search marketing campaigns need time and experience, which are a little low in supply for the startups. The startups need a strong social media marketing campaign to make sure that they start on the right track.
Online marketing strategies like SEO, PPC, social media marketing, content marketing, and email marketing can help in establishing a strong online presence. It can be a challenge to find the right digital marketing agency that fits the budget and goal of a startup.
This is why we have compiled a list of the best digital marketing agencies for small businesses and startups. Before we get into the details of the agencies, let us share some of the factors to consider while choosing them.
What should you consider before choosing a digital marketing agency?
The first thing to consider is whether the agency has experience in working with startups or not. If the digital marketing organization has only worked with large brands and well-established companies, then you need to search more. Keep in mind the budget you can spare, your needs, and business objectives. The startup digital marketing agency meets the need of your business cost effectively.
The marketing agency that you are going to work with, should share the same standards as you. For instance, if you are looking for an organization that will help you in every step of your campaign, then you need to get an analytics service. It will help you check how the strategies are working for you. There are many startup marketing companies that offer great services too.
If you are looking to contact the marketers in person instead of emails or calls, then choose an agency that is near you. Meeting them in person is important to feel secured. It makes you feel that you have a place to “go-to” in case you face any issues.
What are the common qualities of a good digital marketing agency and a startup?
We live in a world that is saturated with smart phones and communication technologies. A startup might find it difficult to weave through the busy internet. The decision to zero-in-on can be challenging. If you notice carefully there are certain common features between a digital marketing agency for startups and a professional digital marketing agency. Here are they.
Both the agency and a startup will have good reviews and testimonials from previous clients. If you check the online reviews with the agency name, you will see a lot of third-party sites with good or bad comments.
Also, if there are a lot of positive testimonials for a startup marketing agency, then you can rest assured that it has maintained a good track record of success. The case studies reveal a lot about an agency. It portrays the level of professionalism and commitment in a dynamic market.
Transparency and genuineness are something that you will find in a marketing agency for startups and a professional online marketing agency. Right from the budget allocation to the clear terms and conditions, there is nothing that stays in the shadows. They don’t flatter their clients with mesmerizing strategies and come up with hidden charges later on.
A good online marketing company in India has good communication skills and the same can be said about a startup. When you get in touch with such a company, they attend all your queries with precision so that things are clear to you.
Also, they keep you in the loop with every campaign so that you are updated with every detail. If any marketing agency leaves you hanging, then it is time to look elsewhere. Before you finalize a deal, get in touch with them in person to read the terms of service.
Another important aspect of choosing the right paid search marketing agency is to visit their website and company. It is imperative to check their website whether it is SEO-friendly or not, whether they have followers or not.
A professional digital marketing agency India should be able to promote own organization. If they don’t have a strong online presence for their website, chances are they will not be able to promote your business. Check the primary social media platforms like Facebook, Twitter, LinkedIn, and Instagram and how they have established their brand.
Now that all has been said, let us check the top 10 digital marketing agencies for startups and small businesses.
The top 10 digital marketing agencies
1. ShootOrder
ShootOrder is one of the most prominent online marketing agencies in India established in 2013. It is located in Hyderabad. At present, it comprises more than 50 employees. When it is about client satisfaction, this is one of the best agencies to contact. You can have a quick look at the online presence of the organization.
LinkedIn profile: https://www.linkedin.com/company/shootorder/
Instagram: https://www.instagram.com/shootorder/?hl=en
Facebook: https://www.facebook.com/shootorder/
2. BlueBit Systems
Women are equally capable of leading an online marketing agency and the best example of it is BlueBit Systems. Preeti Mittal is the owner of BlueBit Systems and she is the winner of the ‘Best Digital Marketing Professionals Award 2014’ and is one of the best digital marketing service providers in India.
She has extensive experience of 8 years. Along with BlueBit Systems, she is also running an online women’s wear store (known as Pehnaari) and event management organization (known as Party Poppers).
Facebook: https://www.facebook.com/bluebitsystems/
3. Skyram Technologies
Established in 2013, Skyram Technologies have headquarters in Kolkata. Serving a wide array of clients all over the globe, the company has marked itself as one of the most preferred online marketing agencies in India.
With prolific experience in different aspects of paid search marketing, the organization offers prowess solutions on SEO, SMO, PPC, Web Development, Web Design, and e-commerce development. It has a strong social media presence.
Facebook: https://www.facebook.com/skyramtechnologies/
LinkedIn: https://www.linkedin.com/company/skyram-technologies/
Twitter: https://twitter.com/skyramindia
4. Jazzap Digital
Being a 360-degree online marketing company established in Mumbai, Jazzap Digital offers consolidated solutions on multiple aspects of digital marketing. The company offers online advertising services that are in sync with the complete marketing requirements of different brands.
The primary aspect of this digital agency is, it is powered by expert professionals who are dedicated to their work. Engaging with young and talented minds, the organization has successfully created a name for itself.
Facebook- https://www.facebook.com/JazzapOnlineMarketingAgency/
5. SocioAdvocacy
SocioAdvocacy is ideally a by-product of the organization SocioSquares. With more than 10 years in the digital marketing industry, the company is a powerhouse of social media branding. One of the most important aspects of the organization is, you will have transparent customer support throughout the project cycle.
The experienced professionals focus on implementing the best practices, latest trends, and also train the employees to create a better program for success.
6. WebChutney
Being a part of the Dentsu India Group, the organization is among the most popular digital marketing companies in India. The organization has a progressive approach to online marketing and social media promotional strategies. The best part is, it believes in a perfect fusion of creativity and technology.
Renowned as one of the top digital marketing organizations in India, they offer a plethora of services. The services include online branding and advertising, web design & development, social media marketing, and more.
7. iProspect
iProspect is another online marketing organization of the Dentsu Aegis Network. Being one of the most significant marketing agencies, this organization focuses on helping startups and small business organizations in obtaining a competitive edge.
For emerging brands, this company creates a whole range of comprehensive strategies and analyses the effectiveness of every option. Also, it is such an organization that offers multiple services on creating videos, texts, emails, and other forms of communication.
8. Mirum India
Initially, it was also known as Social Wavelength and at present, it is known as Mirum India. The digital marketing organization ventures into multiple aspects of branding and promotion using social media, OEM, corporate blogging.
Being a global marketing agency, Mirum India focuses on portraying your story across different social media platforms in multiple countries. This is a genuine approach for promoting the brands and services across the target audience and drive attention.
9. Pinstorm
Pinstorm is a preferred online marketing company working on multiple verticals of digital media and marketing for years. It has attained a good name in the market with integrated services and content marketing.
As the desired organization on social media and marketing, the organization strives to deliver premium services for all branding requirements. Not only it is a media service agency, but it is also working towards being a transformation agency by delivering ground-breaking strategies for businesses.
10. Resultrix
Last but definitely not least; you can opt for this digital marketing agency if you are looking for an organization to create brand-influence. They have got a dedicated team that works on multiple media models for a wide array of clients.
Creating captivating UI/UX design, web development services, SEO, Content marketing services, and more, the organization assists its customers in attaining their reveries.
These are the top 10 digital marketing agencies in India. If you have enjoyed reading this blog, let us know.
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