If you are the owner of any business (be it small, medium, or a well-established one), you go to have a mobile marketing strategy in mind. Without any digital media marketing plan, your business is practically non-existent in the present market. The reason being, almost everyone is using a smartphone these days.
With smartphones becoming cheap and easy to access, the small business owners need to create simple digital marketing strategies to enhance the conversion rates. Using simple strategies as a segment of the multichannel marketing solution, small businesses can reach a wider audience with customized offers.
What is mobile marketing?
The pace at while people are shifting towards the use of smartphones, there is no sign of deceleration. With millions of people using smartphones, it leaves you with no choice but use effective mobile marketing strategies. It is a way of sharing a brand, business, or services in a way that is optimized for smartphones and other devices.
This is done through social media platforms, websites, and mobile applications. It helps small businesses in reaching out to a larger audience. 67% of the buying process at present is done digitally. Marketing teams are taking advantage of the time a person spends on a mobile device and creating effective online marketing strategies.
Why small business owners should use mobile marketing strategies?
At present, more than 5 billion people have access to smartphones. A targeted marketing strategy enables you to reach these people to increase your brand awareness and enhance conversions. The following data proves how imperative it has become to use mobile devices these days.
- Almost 68% of the email campaigns are viewed through mobile devices.
- 72% of the digital advertisements in the U.S. are operated through smartphones.
- Digital marketers spend more than 50% of their marketing budget on mobile ads.
- If marketing through mobile devices works as a part of the multichannel approach, then it generates much more sales.
- With the increasing use of smartphones for all sorts of information, 70% of the people find it easy to purchase anything from the store.
- 90% of the businesses use personalized marketing strategy and it resulted in revenue growth since 2018.
- The smartphones are responsible for more than 40% of online transactions.
Effective mobile marketing strategies for small e-commerce platforms help people in accessing more information regarding their products and services. This helps in converting potential customers into loyal customers. That being said let us share the top 10 mobile-optimized marketing strategies for small e-commerce platforms.
What are the best mobile marketing strategies for small businesses?
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Location-Based marketing
Create a mobile application for your small business. Once that is done, you can opt for the location-based marketing technique like geo-fencing. It will help in reaching users within a particular area.
It is useful for small business owners, especially for brick-and-mortar stores. It is also applicable for the e-commerce stores if they are offering local recommendations like travel services, hotel options, or food delivery.
Location-based marketing increases three primary metrics – 85% increment in the customer base, 83% increment in the response rates, and 83% increment in customer engagement.
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Responsive design
If you want mobile ads, websites, and marketing content to be more than just user-friendly, then you should opt for a responsive design. A responsive design means, your website will be optimized for all sorts of devices, like tabs and smartphones.
Responsive web design will increase the chances of mobile conversion by 3X times still only 35% of the small business owners are aware of it. 50% of the mobile-optimized website features a responsive design.
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Social media advertising
This is a part of social media marketing. Social media is one of the best tools to capitalize on small businesses. This is why it is important to have a profile on all social media platforms. You don’t always need to use the accounts/profiles for promotional purposes.
Use one or two profiles to check how the marketing posts are performing on different platforms. The best way to check is to do A/B testing. 76% of US consumers buy something because they liked a shared post on a particular social media platform.
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Create mobile-friendly content
There is a difference between a mobile-friendly content and a mobile-optimized content. To create mobile-friendly content, it is important to make shorter sentences, interesting/engaging headers, and use relevant high-quality videos or images.
It is highly likely that people will skim through the content. Try making things easy for them. If you are creating videos, try using captions. So that people receive your message even if they don’t turn on the audio.
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Voice search optimization
The use of smart devices with voice search has increased. According to an estimation, more than 50% of the households will use the voice search feature by 2022. Of those who don’t own a voice search device, 34% have a desire to own it.
There is no doubt that the voice search generates sales. The most common action that anyone takes after a voice search is to call a business that they found, check the website, or visit the local store. All of these actions are sales oriented.
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Text message marketing
With a successful text message, people get the chance to opt into future messages. 3/4th of the people don’t mind receiving SMS messages from different companies and 90% of them read the messages in 3-minutes of receiving them. Ideally, it means, people read 100% of the text messages.
Use digital coupons while implementing mobile marketing strategies. The coupons that people receive through text messages are used 10X times more than coupons from any other source.
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Videos and GIFs
People don’t read long messages these days. Things have become more with GIFs and videos. We want to engage and amusing content that is fun to read and easy to digest. Thus, videos, images, and gifs are the primary tools to enhance mobile strategies.
Try including videos or GIFs in social media campaigns. People, including Millenials, nowadays prefer watching a video instead of long content.
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On-site and in-app support
It is important to offer a good customer experience to ensure customer retention. One way to improve it is to offer easily accessible customer support. It can be in any form. Be it a live chat feature on your website, in-app support feature to connect easily with an executive or through call.
More than 40% of people expect a live chat option on a website. More than 50% of people want to see a live chat option on mobile phones when they use an app.
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Personalize campaigns
Gather as much information as possible about your target audience. This will help in creating personalized campaigns on your target audience, depending on their locations, how to interact on the website, and more. 52% of the people shop elsewhere because they don’t receive personalized emails.
People want to see the companies anticipating the needs and delivering accordingly depending on their previous experiences. 80% of people purchase more because they receive personalized offers.
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Opt in-forms
Try to communicate as much as possible. You can try to build the email list or you can try to increase text message marketing. For all these options, you shall need an opt-in form. Create an opt-in form that is as simple as a popup on your website.
Are you looking for efficient mobile marketing strategies? Contact Skyram Technologies here where our proficient experts can offer you the best solutions to grow your business locally and globally.
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