As social media is spreading its wings far & wide, a huge chunk of the population is shifting towards new social platforms like TikTok, Helo, Sharechat, Vigo & some more.
Last year, about 251 million users, especially from the rural population, have contributed to the growth in the total number of Indian Internet users. And numbers have said to increase in 2020.
It is the age of new social media platforms guys!
How regional language is helping these apps?
Language driven services are in demand nowadays.
Even megabrands like Amazon or Flipkart is trying to get on this trend. Recently Google has introduced their Google Home Mini in Hindi, which isn’t that accurate but at least they are trying.
Storytelling is an impactful way to engage and connect with customers, and when done in a native tongue, the outcome is very personal and unique.
Let’s discuss some of the most popular new social media apps:
TikTok
To start with the most popular one, this one created cyclones across the country!
It is a performance- and video-sharing social network that mostly features teens lip-synching to famous songs but also includes some original songwriting and singing.
TikTok is growing fast, disrupting the way user-generated content is shared on social media, triggering controversies along the way as some.
TikTok has over 1 billion all-time downloads, and its popularity has only continued to spread.
Recently, Swiggy collaborated with TikTok for #SwiggyStarhunt. They launched the campaign in 11 languages!
And you know the result? It got over 1500 entries from 400 delivery partners receiving 44+ million organic views, reaching a pan-Indian audience and giving Swiggy the uplift it deserved.
Sharechat
If you haven’t heard about ShareChat, think of it as an IndianisedWhatsapp!
But there is a catch! It is not your typical chatbox.
Right from the good morning and good night messages to funny messages, latest jokes, or videos the user can find a plethora of content on ShareChat.
This app has been growing satisfactorily over the past two years with over 8 million active users!
Another USP, which is a common factor for nearly all these apps, is that the content here is in only Indian regional language. This is the reason why the app made this huge success. It targeted people who weren’t comfortable with English only content or wanted something in their mother tongues.
Even this app has been successful for business ventures.
Astrologers, plumbers, tailors, carpenters, electricians, beauticians, home chefs & so many other home-based, local and regional professionals are able to promote their jobs, posting their phone numbers and picking up orders offline with the help of the app.
Helo
Another Chinese app that gained No.2 rank on Google PlayStore by downloads within less than four months of its launch!
It is a mobile app that randomly links people from countries and around the world through an in-app conversation. It is said that Helo is powered by arguably the world’s best technology algorithms in the space.
If you are still surprised that why the hell you didn’t know about this app, it is probably because you might not be their target audience.
Like Sharechat, Helo targets vernacular, small town, and new data users.
Most likely to be discovered on a low-budget smartphone, Helo is powered up when the data newbies have time to kill.
Helo has over 20 million downloads since and records two million daily active users.
Vigo Video
Originally known as Hypstar, it is a short video sharing app.
Contents vary from singing, dancing to performance, eating and much more. You can actually earn money from your videos. They will pay you for your talent.
The app has gained some insane amount of popularity.
With over 4.3/5 stars rating from over 750k reviews and 100+million downloads, Vigo Video has become a favorite video making the app to many people around the world.
The main reason why most people are using this app is to get rewards which include prizes and cash payouts. Some of its major features include live streaming, beauty features, powerful editing tools & even a chat feature.
However, the app drew some criticism regarding its safety protocol.
Even though it’s limited for those over 16 years, not every market it’s available has 16 years as the legally recognized majority age.
Firework
Introducing yet another video-centric social media app!
This one is a fast-growing social video app whose clever trick is something it calls “reveal videos” — a way for creators to take both horizontal and vertical video in one shot from their mobile device.
One of their amazing features is that while watching a certain video you can twist your phone & get a new perspective to see more scenes from the video!
Unlike TikTok, Firework’s videos are of 30 seconds.
Other key Firework features include an intelligent discovery engine that furnishes users with a curated content offer, AI software that filters unsafe and unwanted content, and DM messaging that replaces the ability to leave anonymous comments.
Well, there is a reason why Facebook’s usage has declined the first time in a decade.
Although, we agree that contents & social platforms like these have made the industry more fluid. Media conglomerates have figured out a key factor in driving growth- more multisensory, video-centric apps in regional languages to target the regional audiences as well!
And in a country diverse like India, content cannot dry out, ever!
Also, with the power of AI, the targeting is now more precise, as data obtained are more of a first-party basis.
This information is unfiltered, specific, and relevant, which helps to build an audience profile that will perfectly fulfill the conversion rate.
Now, let’s see what is stored for us in 2020!
But, developing an app through the power of AI seems to the perfect business in today’s market, don’t you think? With a little professional help & right marketing approach, you can too have an app with the maximum conversion rate.
Wondering how to do so? Just contact us at Skyram Technologies & let us help you to build your app.
Connect with us here!
And for more such blogs, read here!
