Photography is a game of impressions, and appearing on the first page of your target audience search query can help you stand out in the crowd. If you are a wedding photographer then SEO is a great tool to get found by wedding clients on the internet. That’s why SEO for wedding photographers is the best marketing toolkit that you can use to grow your clientele. As you normally use Google to search for a product or service so do your customers. So when your target audience is looking for a wedding photographer for their special day, they are most probably using Google. This means if you want to attract your target audience to your wedding photography business, you need to appear at the top of the search queries on Google. This is where SEO comes in. With the help of the right SEO strategy, you can attract high-quality leads to your business.
Finding clients through word-of-mouth and social media is a great marketing strategy. There is also a third way to attract more clients to your business that will not pinch your pocket- SEO. A fully optimised website for your wedding photography business can be a great marketing channel to attract high-quality leads to your business. Now you must be wondering if this is a too technical and time-consuming task. You don’t have to worry we are here to help you out. We will provide you valuable tips that will take your website from the unseen depths of the internet to the number 1 page on Google. How? Keep reading.
So what is SEO for wedding photographers?
SEO stands for search engine optimisation, which is a process of improving certain aspects of your website to get a higher ranking on search engine query results. SEO is extremely important for your business because the higher you rank for the targeted keywords in the Google search results, the more visitors will land on your website, which will finally lead to more customers. In simple terms, SEO for photographers will help you appear sooner in your client’s eyes in Google search results. So if you are a wedding photographer based anywhere on the globe, you will obviously want to appear at the top of the search results when people search for wedding photographers in your area.
Is SEO really important for your wedding photography business?
The answer is yes. The market for wedding photography is highly competitive. Even if you are a talented photographer, it is difficult to make a mark in the market with social media and word-of-mouth. SEO can help you get found by potential customers who are looking for wedding photographers in your area. By ranking higher in the SERPs, you will get more eyes on your website. More eyes mean more inquiries which can lead to more bookings.
Just like you need a great camera to take stunning photographs of your client, you will also need a robust SEO strategy to attract more clients to your website. Today more than 70% of consumers use Google to search for new products, services or businesses. Today in this current economy, the internet is the best way to market your service or product to a larger audience to boost your reach and revenue. With the help of SEO, you can share engaging and informative content with your potential customer to help them on their special day and inspire them to hire you as their wedding photographer. If you need more reasons, you should know that SEO for wedding photographers is very cost-effective and easy to implement.
Now as a photographer, you might not have the time or know the proper SEO techniques to boost your business on digital platforms to get more revenue. Don’t worry we understand and we will help you. We are a digital marketing company that can provide you with tailor-made strategies to meet your marketing needs and goals.
What changes you should make to improve SEO for your wedding photography website?
Now SEO is not just building a website for your wedding photography business. It’s much more than that. To get a better ranking on Google search results, you need to look into several aspects of your website. Although SEO for photographers might seem daunting at first, we will make it easier for you. To appear on the first page of SERPs follow these invaluable tips to enhance your website.
- Find the SEO keywords for your wedding photography business- Ranking for the keyword that is relevant to your business is extremely crucial. Even if you have a great website and your content doesn’t have the keywords your target audience is using during a Google search, they won’t be able to find your service. So understanding the buyer persona is very important to find the target keywords for your business.
To find the relevant keywords for your business, you have to look for the words or phrases your target audience is using while they are searching for your service ( for example “ wedding photographer in Kolkata). The best way to do this is by using a tool like Google Keyword Planner. To use this, just put a keyword related to your business and it will give you the list of all related keywords along with their competition and search volume. From this, you can choose the keyword with good search volumes and low competition and include them in your content.
- Create optimised content for your photography website- When it comes to content, Google lives by a phrase- content is considered content if it’s helpful to visitors otherwise it is spam. Your website should be filled with a gorgeous portfolio of your photography along with optimised content that will help attract visitors to your site. A website with beautiful photos and no content will never rank on SERPs. So at least you should add 300 words to your blog post to ensure they rank on Google search queries. The content should be very simple so that your client easily understands what you are conveying to them and make sure to include the targeted keywords in the content.
While you are creating content for your website, remember you are writing for your clients and not just for Google. So write content in a way that is useful for your clients. For example, you can describe how your services are different from other wedding photographers and how users can benefit from you. It is one best SEO for wedding photographers strategy to engage potential customers. Be sure to create original content and not plagiarise from other websites. Otherwise, Google will penalise it and your website’s ranking will drop.
- Use Local SEO for your wedding photography business- If you are a wedding photographer and cater to a particular geographical then we strongly recommend you use local SEO. To attract more local customers for your brick-and-mortar wedding photography business local SEO is the answer. The process of local SEO involves optimising a business website for local keywords. For example, if you are a wedding photographer in Kolkata, local SEO will help to get a better ranking in SERP results, when people in Kolkata search for “wedding photographer in Kolkata”.
To start with, enlist your business in Google Maps Listing and Google My Business Listing. It will allow your target audience to find your service on Google. Listing your business in these listings will ensure you get found when users search for wedding photographers in your area( for instance when users search for a wedding photographer in Kolkata near me or wedding photographer in Kolkata). To enlist your business in Google listing you have to put in information about your business, update your phone number and address, optimise it with relevant keywords, add your business hours and website, add an option for online booking appointments and add your address to Google Maps. This way the local SEO for wedding photographers will be able to attract more local traffic to your business.
- Use appropriate title tags and meta descriptions for your business- Both title tags and meta descriptions are important aspects of your website content and crucial for ranking in Google search results. The meta description and the title tags should have targeted keywords that are relevant to the contents of the webpage. This helps the search engine to understand what the website is about and index it accordingly for the relevant keywords or phrases. Title tags basically, give users an insight into the content of a webpage and shows how it is relevant to the particular search query, whereas Meta description is a short summary so users can have a quick idea of your content.
These two are the main primary piece of information, used by potential customers to decide which webpage they should click. So it is vital to use engaging and relevant titles and meta descriptions to attract quality leads that convert. When you are writing a title and meta description for your content, remember your target audience is your ultimate goal and not just Google. Some ways to improve the title tags and meta description are- include action verbs in the title tags and meta descriptions like “ Book now”, “Find out our secrets”, “Keep reading”, “read more”, and others, use capitalisation to put emphasis on certain words, use unique punctuations and characters like “Free!!!”, ~ “Call and Book today”~ and others. These tips for SEO for photographers might seem too pitchy but tweaking the title tags and meta description will catch the attention of users and that is your goal.
- Downsize your image to increase the page load speed of the website- As a wedding photographer, images are the main aspect of your business. But Google penalises slow-loading websites. Having to downsize images to increase site loading can be a tough pill to swallow. But it is what it is. So you have to maintain a balance between showcasing your work and enhancing the user experience of potential customers. Visitors don’t want want to wait too long for a website to load. When this happens your potential customers will go over to your competitor’s site. Even if you have the most beautiful images, your visitors won’t be able to see them due to a bad user experience.
The ideal page loading time for a website is 5 seconds or less. The faster your site loads, the better your ranking in the SERPs. Cut the size of the web pages to improve the load speed of your website. Do this by cutting the size of the images before uploading them on your website. Ideally, the size of an image on a website should be below 1MB. However, if you are not satisfied with the quality, you can use images sized between 2MB and 3 MB. There are various tools of SEO for wedding photographers in the market that you can use like Kraken.io to optimise the images without compromising on the quality.
- Make your website mobile-friendly- As more internet browsing is happening on the phone, it is important to make your website mobile friendly. At one time, Google did not use to care whether your site is mobile-friendly or not. But as mobile search grew exponentially over the years, Google now considers mobile-friendliness as one of the ranking factors. So if your website is not mobile-friendly, you need to make it happen.
As most of the searches, these days occur on a mobile device, Google aims to serve websites that provide better user experiences to mobile users. So you have to design your website that caters to both desktop and mobile users. For guidance and recommendation, you can check Mobile friendly test and webmaster Mobile Guide to improve your mobile site. However, remember at the end of the day intent of the search query is the main factor in getting a better ranking. So along with mobile-friendly design, you also have to generate relevant content for your users to get a better ranking in SERPs.
- Index your website- The Google Bots that crawl your website determines the ranking of your website and are one of the important aspects of SEO for photographers. Their job is to discover and organise content on the internet and show content to the users that are relevant to their needs. If the bots are unable to crawl your website properly, or can’t reach some pages of your website, those pages will not be indexed in Google. If some pages of your website are not crawled by the bots, they will not get analysed and won’t show up on the search results.
Your website’s structure plays an important role in how Google bots crawl your website and index it. So make sure to have a clear hierarchy on your website that is easy to navigate. You can do this by using descriptive meta descriptions, header tags and URLs to make it easier for Google crawlers to understand your website. Also, make sure the website loads quickly, is mobile-friendly and has secure HTTP connections.
So is SEO for Wedding photographers worth the hype
Absolutely yes. With the right effort, SEO can work wonders for your wedding photography business. These above tips are proven strategies that can help you get a better ranking on SERPs. It is time to take advantage of an optimised website to attract more clients to your business. If you are looking for an SEO agency that has experience in your niche, look no further. Here at Skyram Technologies, we have the best team of SEO for wedding photographers that can meet your business needs and goals. Contact us to know more about how our wedding photography SEO services can help your business grow.
