E-commerce like any other business is based on targets, sales & revenues.
Now E-commerce marketing, as we all know is done through digital media mostly. So much of it is based on lead generations & conversions!
However, just shipping products isn’t all when it comes to growing their business.
Remarketing is an important part of any E-commerce marketing. This strategy is used by everyone, from smaller E-commerce brands to giants like Amazon.
You may ask how important is it? Or what are the most effective strategies used by companies for remarketing?
But before diving into all of that, let’s start with the basics.
What is E-commerce remarketing?
One of the most popular online marketing strategies, E-commerce remarketing targets those who have already visited your website.
It is mainly retargeting your visitors to convince them to buy your products!
If you are still confused, let me give you an example.
Have you ever noticed that you looked at a product once at some website, say Myntra, & you get ads from them everywhere in your social media handles?
Yes, that is exactly what remarketing is!
The company saw that you have looked into a few or maybe a single product from their website & now they are trying to get you back!
The importance of e-commerce remarketing
Here are a few reasons why companies spend so much on E-commerce remarketing all the time.
Abandoned Carts
This is quite a common reason why companies do remarketing for their customers.
Often visitors check out a few products, add to their wishlist or their carts but didn’t end up buying. Most of the time it is because the price is too expensive. Remarketing to these consumers with a discount code or free shipping would be a great strategy to bring them back to your website and complete their purchase.
Multi-Channel Promotion
75% of the customers buy from the brand after establishing 3-5 touchpoints.
The best way to go forward with this is by establishing multiple touchpoints with your visitors across different platforms. Creating multi-channel promotions will help you to create touchpoints for your visitors encouraging them to check your products every time.
To Tap Your Competitor’s Customers
The e-commerce business is growing tougher each day. Business owners are trying to get customers anyhow. Studies have shown that 11% of marketers use remarketing to target competitors’ customers.
This is another way to get customers that convert who are interested in products similar to yours but at another e-commerce store.
To Get Highly Targeted Traffics
Remarketing helps you to target customers who are highly relevant to your brand.
Portraying a strong brand image and a consistent marketing pattern to the people helps you earn their trust. This way you can yield a much more bounce to your website & also can increase your ROI.
Now the question arises that what are the main tactics used by marketers for remarketing?
Some of the most effective strategies for retargeting or remarketing are.
- FACEBOOK APP INSTALL ADS
Remarketing to Facebook users is always a good strategy, as Facebook has a large share of the population.
If your business has a consumer-facing app, you can remarket to users who have visited your website with Facebook App Install Ads. These users are generally familiar with your brand & with the app install ads, it makes it easier for them to convert.
70% of the Facebook users visit their app from smartphones which makes a perfect platform for your brand to advertise your company.
- CATEGORY SPECIFIC BUT DID NOT CONVERT
Increasing your relevancy is important while remarketing your app which means segmenting your products into categories, your customer has viewed.
Remarketing this way will make sure that customer thinks about the abandoned cart whenever he/she is browsing the net. Google display network, the largest display network on the net will show the products they have viewed, reminding them of your website.
- FACEBOOK REMARKETING OFFER PROMOTIONS
Again a great solution for cart abandonment.
Here Facebook’s offer ads unlock a discount code that users can get to receive a discount on their purchase.
One of the prime benefits of this type of marketing is that they often get shared. People make deals with their friends, so not only you are targeting old users, you are bringing new ones as well!
It is a win-win situation. The discount codes get emailed to the users, they can use it while buying the product.
Remarketing also depends on the type of product your company specializes in.
However, if you want to stay relevant in the industry remarketing is an essential part.
Thinking of doing some e-commerce remarketing? Talk to our experts at Skyram Technologies. We specialize in E-commerce marketing, social media ads & promotions, digital promotions, etc. Contact us here!
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