“Winner winner chicken dinner!”
By now you must be aware of this line. Yes, this is the famous cheer-line from PUBG, at present one of the most widely popular online games in the country.
The online gaming industry has changed the way the game is perceived in the world.
The State of Online Gaming 2019 research report, stated that on average people spend around seven hours seven minutes each week playing. Playing time has increased 19.3 percent in the last year.
Statista says that in 2020, the revenue in online gaming amounts to US$17,141m.
One of the major influencers of online gaming has been the vast rise in internet facilities in the past 5 to 6 years.
What drives people towards online gaming?
The Varied Choices
Online gaming caters to people of all age groups, interests, abilities. There are a multitude of options along with the most impressive elements, with new things & try out unexpected games. You will never be stuck for options when browsing online gaming libraries.
Fast performance is the most important consideration when playing a video game.
Statistics say gamers 18-25 prefer to play First-Person Shooter and Battle Royale games such as Fortnite.
Furthermore, there are a number of games that can be played on the commute. There are so many casual gamers, that it’s not surprising that Casual Single-Player games (such as Candy Crush, Angry Birds, and Spider Solitaire) are played most often.
About 63.6% of gamers prefer to download online video games rather than purchasing them.
Men are more professional level players, whereas women tend to be more casual gamers.
What makes a game successful?
While the websites call it “stickiness”, in normal words it the retention power of the game that makes it successful.
A successful game gives a total experience that players wish to return to time and time again. The reason for doing this is, of course, to charge them money for it.
The Competitive Spirit
Another primary “stick” of online games is the ability to play against your friends.
Statistics say that gamers play for an average of one hour 22 minutes at a time, with 18-25 year-olds averaging almost two hours for a typical gaming session. Now, that is also an age of friends, hangout sessions & gaming nights!
The craze of competitiveness is so much that more than half of gamers have confessed missing sleep while gaming. More than a third have missed a meal.
Today, introducing each other to a new game is a modern-day communicative form & truly bonds friendship for life.
Millions of people enjoy playing a game every day and new developments are constantly making the gaming world a bigger and bigger thing to be a part of.
In this world, “gaming” isn’t merely a nerdy activity!
Instead of gaming being an isolating hobby, it is now a lot more social, due to the catapulting popularity of the internet and online gaming. 57% of male gamers age 18-35 would like to pursue a professional gaming career.
What is the role of mobile phones in online gaming?
Although there are laptops, computers, PlayStations for gaming, the most popular is mobile phones.
In 2018, stats showed that mobile phones were the most used device for gaming covering up to 60% of the market.
Mobile phones have the highest users, especially in younger gamers. Those over 60 use computers more than any other device. Gaming consoles are most popular with gamers 26-35.
Kashyap Reddy, Co-founder, and CEO of Hitwicket, in a statement, said, “Mobile Games and Jio have changed the face of the target market. World over, Gaming is the cheapest form of interactive entertainment and the Indian Tier II and Tier III audience, in particular, are rapidly embracing mobile gaming.”
Added to this he also said, “The success of Fantasy Sports and PUBG has shown that the market is not just ready to engage but is also willing to spend on top quality content.”
It is also said that women are more likely to use mobile phones for gaming than men. This can be because of the fact that women are more into casual gaming than men.
A Look At The Future
Our consumers aren’t the same as they were five years ago. Consumers have changed, so as the marketing of online games.
Now, for the gaming industry, the market has become wider, targets reaching to everyday ordinary people.
The Technology Trends
For many years on Youtube, gaming channels were the third most popular after music & videos. With the arrival of live game streaming at the click of a button, open-source capturing and broadcasting tools, the amount of hours spent watching game video content has exploded.
Market research is indicating that by the next few years more than 57% of male gamers 18-35 want to become professional gamers.
The Growing Of Communities
Reaching millions of people with videos & interconnecting platforms, have led to the growth of communities.
The integration of live & on-demand video content on new platforms has expanded the possibility of creating new communities based on favorable franchise & characters.
Game video content is accelerating the use of digital video channels on the TV screen, pushing aside traditional broadcast content.
It is being reported by a big online franchise that, “There are reports that state fantasy sports platforms will have a user base of over 100 million by 2020 in India.”
The future of online gaming looks more exciting, amazing & full of adrenaline rush!
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