Do you know that most website traffic on the internet comes from organic search and most online experiences begin with a search on Google, Yahoo or Bing. It is not surprising, considering the number of internet users in this digital age. So organic SEO services are a clear winner when it comes to search engine optimisation, especially in B2C businesses. In fact organic search accounts for more than half of the website traffic on the internet.
It is a proven fact that search engine optimisation is important for a business’s success, without it, you won’t get higher rankings on Google or Bing search results. Thinking about hiring a digital marketing agency? Wait a minute. With so many marketing agencies promising to deliver the best SEO services, how will you know which one to trust? Good SEO services are hard to come by. So before you go all out and hire a professional, you should at least have an idea of organic SEO and how it is more effective than other strategies.
What are organic SEO services?
Digital marketers provide organic or natural SEO services to increase the visibility of online businesses. It can be local SEO services for a local business, regular SEO services for a national or global business, or enterprise SEO services for large corporations. Basically, they have the right skills to optimise your website so that you get organic traffic with targeted keywords. They can help you to accomplish your business goal with their expertise.
So what is the meaning of natural, organic SEO, or just SEO?
Natural or organic SEO or simply SEO is a campaign to increase your ranking in Google or Bing search results. Although it might take some time, it gives you positive results in the long run. This process involves writing high-quality engaging content for your target audience, including targeted keywords in your content, incorporating meta tags, and generating credible backlinks.
Natural SEO is one of the best ways to promote your business at an affordable rate but it will take some time- at least a few months. Basically, it is a way of making your content more valuable to Google users. The more useful your content becomes to the searcher, the more organic traffic you will drive to your website. But again, it takes time to generate organic traffic. Don’t believe anyone, who promises to deliver the top spots on the search results in less than a month.
Organic SEO V/S Paid results
There are other ways to increase visibility in Google search results like paid search or non-organic SEO services. Paid results or non-organic SEO can guarantee you a higher ranking in SERP results in a short span of time. A paid search will appear in the top ad section of the SERP results but only till you are paying for it. Compared to organic search results, paid search will pinch your pocket.
Apart from the cost, natural search results have other advantages over a paid search. If done in the right way, the rankings of the natural search will not go down easily.
So which is the best? While both organic SEO and paid search have both pros and cons, natural SEO is definitely the clear winner. When you are thing about long-term goals, you should always choose natural search results over a paid search.
Why you need organic SEO for your brand
There is no point in spending money and resource in building and optimising a website if no one is going to see it- whether it is local SEO, global SEO or enterprise SEO services. After all, the main objective of building an optimised website for your business is to generate organic traffic, isn’t it? A good SEO strategy can help bridge the gap between you and your potential customers. Regardless of your business size and industry, you can benefit a lot by implementing the right SEO techniques.
Benefits of organic SEO services for your brand
Trust us, when we say that organic traffic will work wonders for your brand. Yes, it is true that white hat SEO takes time, but it is certainly worth investing in. Go through these benefits of organic search results to get a more detailed idea of organic SEO.
- Do not pinch your pocket- Generating organic search traffic for your website won’t pinch your pocket. It is the most obvious advantage of using organic SEO. If you can generate content that users and searchers find helpful, they will automatically come to you. You don’t have to spend loads of money to bring visitors to your website.
- Connect with your users- One thing that search engines have managed to do- joining the gap between customers and businesses. This means, by providing helpful content and better user experience you can certainly connect with your audience. It will help your visitors easily locate what they are looking for.
- Get a higher ranking on the SERPs- One of the main purposes to use SEO techniques is to get a higher ranking right? So, to get a higher ranking you can use optimise your website with different white hat SEO strategies like placing relevant keywords, building backlinks, and writing engaging content. Overall, white hat SEO will increase your brand awareness in a much better way.
- Gives an edge over your competition- Just as already said before, organic search results will garner more traffic to your website. The more effort you put into refining your organic SEO services, the higher ranking you will get on SERP results- pushing your competitors down the lists.
- Become a leader in the market- When you deliver reliable and engaging content to searchers on the internet, they will certainly choose you over others. Irrespective of your business size and industry, white hat SEO can help you become a leader in your niche.
How to improve ranking in the SERPs results
Now you know the benefits but how will you improve the rankings naturally? Winning the top spot in the SERPs is difficult but not impossible. Here are some strategies that will make organic search results easier for you.
- Research your target audience- Do you remember the saying customers are king, well they literally are. Delivering solutions that searchers want will get you a higher ranking in the SERPs results. For that, you need to look deep into your target audience and understand their needs.
Researching your audience will help you to understand what exactly their looking for, their goals and their pain points. It will also help you to create content that resonates with the search intent, an important factor for ranking. That’s why we suggest you must conduct audience research before creating any content.
- Conduct keyword research- It goes without saying, keyword research is the most important aspect of search engine optimisation. Once you know your target audience the next step is to identify the relevant keywords that your target audience uses in their search.
Keywords are mainly words or phrases that searchers use while finding a solution on search engines. They will boost your ranking if placed correctly in the content. Aim for keywords that have lower search volume but are easier to rank and make sure to place your targeted keywords in such a way that it does not disturb the natural flow of the content.
- Off SEO- Along with on-page SEO services, you also have to consider off-SEO services. These are actions that are taken off the page to increase the position of rankings. It is also a part of the organic SEO strategy that builds trust and awareness for your website.
Off-page SEO is a strategy to promote your content on third-party sites by various methods including link building, leveraging social media, using Google my business and others.
- Creating Content- The first that visitors look at your website is the content. It is the main reason why people come to your website. Content marketing is not just about writing content just for the sake of search engines, it is actually a service that caters to customers. So, your ultimate goal is to help your customers, the rest will follow automatically. When you write relevant and reliable for users they will automatically convert to customers.
You can also improve the UI and UX of your website to make your content more engaging. With millions of blogs publishing every single day, you must deliver your content in such a way that it stands out from the rest. If you can do this, rest assured, you’ll be driving tons of traffic to your website. It is all about what and how you are delivering content to searchers.
Summing it all up
Delivering organic SEO campaigns is certainly not an easy task, but it is not impossible. There are tons of organic SEO services that claim false promises, don’t fall for them. So when it comes to delivering the best SEO campaigns for our clients and understanding their needs, Skyram Technologies is a trusted name in the market. To know more about our work, contact us and we will help you achieve your business goals.
