By now, you must all know the popularity of YouTube. With over millions of channels of all sizes, & a staggering 5 billion views every single day, this social media platform has changed the way content is perceived in the media.
Even though YouTube has been around 2005, it mainly stands strong among the millennials.
It’s undeniably one of the best places to focus your video marketing strategies, but at the same time, doing it well can feel a bit daunting.
So our team has combined some data to find out what has been trending up to 2020 so that we can give you an idea of how to infiltrate the market & stand out in this competitive space.
What types of videos are most popular on YouTube?
Music Videos
When talking about the queen, music videos takes it all. That is also because music videos have the highest replay value than any other type of video.
Look, at these statistics by Statista.
Most trending videos are music videos. Viewers don’t even have to be watching a music video to hit play. Thanks to automatic playlists, lyric videos, & standalone audio tracks, viewers will go to YouTube to listen to their favorite songs and leave them playing in the background like you would do if you were listening on Spotify or Pandora.
T-series, Zee Tv are few of the most popular YouTube channels in the world with billions of views on each video.
What are the most viewed songs on YouTube?
Despacito
Despacito hit the world in 2017, & took the world by storm. Featuring Puerto Rico artists Luis Fonsi and Daddy Yankee, racking up more than a billion views in just 97 days — the second-fastest run ever.
Till 2020, it has over 6.61 billion views.
Shape of You
Ed Sheeran, the heartthrob of today’s pop music lovers released in 2017. Whether you do, or not though, there’s no denying that Shape of You is one of the most-watched videos of all time. Till date, it has about 5 million views on YouTube.
Baby Shark Dance
Sometimes a song becomes famous just because of its extremely catchy.
Pinkfong isn’t a complicated song. It has over 4.43 billion views on YouTube.
Gaming Channels
Still at the forefront, Pewdiepie remains the king of Youtube. Although now he is known for various other contents originally it was a gaming channel. However, looking beyond pure subscribers, in terms of popularity and notoriety, the majority of the highest-paid YouTubers are still video-gamer or gamer related channels. Stars like Markiplier, DanTDM, and up-and-comer Ninja have clout and are valued by their die-hard audiences.
Makeup Channels
MUAs and beauty channels have a massive market on not only YouTube but other media channels like Instagram.
These stars make millions of dollars month on endorsements, promotions & whatnot. Google reported back in September that watch times for videos relating to managing stress were rising by over 60 percent year over year.
Unboxing videos
Unboxing videos have their own fan base. Unboxing mobile phones, Ipads, clothes, makeups, etc are popular because they help viewers to make purchase decisions.
Comedy or Skit Videos
People love to laugh. Funny compilations, skits are likely to get ‘viral’ on social media. This format is so popular that beauty gurus have incorporated the skit formula in their videos in the form of fun, highly produced intros.
How-to videos
These can be of three types- visual (by seeing), auditory (by hearing) and kinesthetic (by doing).
Nowadays, people search for all kinds of things on YouTube. From how to do haircuts to how to do makeup, how to cook, how to learn French. You ask anything and you can pretty much get it from YouTube.
A well-structured video, that encourages you to work alongside the presentation, can even be useful to the more kinesthetically-inclined.
What are the demographics to target on YouTube?
Earlier, YouTube was meant for adults. But now, kids are notorious for watching endless hours of videos on YouTube – and not to mention the highest-paid YouTuber as of the end of 2018 is a 7-year-old boy who posts toy review videos.
Another demographic to target on YouTube are baby boomers.
Baby boomers are retiring at the rate of 10,000 a day. Therefore most of them are spending more time on YouTube.
Data shows that 1 out of 3 people of this demography regarding shows, services or product reviews.
A Few Tips For You…
- If you are thinking about producing YouTube content, here are some tips that may help you to achieve better results.
- If you are a music channel try creating video ads with music as a central element that can integrate seamlessly with playlists.
- Make sure to add catchy background music & experiment with voiceovers.
- If you are a makeup channel partner up with creators more influential than you. This might help you to earn more followers.
- Work with your team to create your own beauty tips and tricks videos to show off your products alongside some actionable advice.
- You can create videos keeping in mind the major target audiences this year-the kids & baby boomers.
- Engage with your fans. Make videos based on their suggestions.
- Develop video ads to target YouTube videos that the baby boomer crowd might be watching, like reruns or famous scenes from classic television.
Overall, keep in mind, your content is the key element on YouTube. Marketing & promotions will do their job, but if your content isn’t right, you may lose subscribers after a point.
Also, YouTube has a lot & a lot of drama. Try & avoid those if you want a healthy fan-based relationship.
At the end of the day, it is your strong content that will determine how you are going to reach billions of views on this over-competitive platform.
Want to create some online content for your business? Contact Us At Skyram Technologies. We regularly work with clients to work on digital content on various social platforms. Contact us here!
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