Sport is one of the most profitable industries in the world. Major sports like football, cricket, tennis & country-specific sports like American football, rugby, & baseball are followed intensely all over the world.
Look, people are willing to spend their cash to enjoy their favorite game & often idolize their favorite player.
Therefore, a product endorsed by players can have a wide range of consumer base, especially for products that are linked to sports and athletics. Major events like the Olympics or the FIFA World Cup are advertised and promoted on multiple platforms to ensure viewers for the events.
What is sports marketing?
Mainly, anything, from a charitable cause to a sportswear brand may be promoted by sportspersons. Sports marketing refers to promoting goods & services through the use of sporting events, endorsements & advertisements.
Sports marketing is also about promoting sports in general along with other products through sports.
This can be especially effective when a major sporting event is underway and popular interest is high. Sports marketing can be done in a variety of ways through different platforms like social media, advertisements, billboards, television ads, print ads and so on.
Why do we need sports marketing?
Sports marketing can be very useful in a variety of ways.
It gives brand recognition
Sports, as mentioned before, are highly idolized & respected in the world. So by a proper marketing strategy, companies ensure that viewers will be constantly & consistently exposed to their product.
Promoting new products
With a new sensation, new products can be easily marketed.
Look, people need their time to have faith in any new product on the first hand, but with celebrities endorsing their products people seem to get connected very easily.
Doing public services
Athletes promote charitable causes and because of their celebrity status, can raise aid for those in need easily. Sports marketing can be used to serve the needs of the public.
A lot of celebrities to marketing for raising awareness among the youths. A lot of players go undercover & do ads to just promote the sport.
Raising viewership & revenue
Promoting sporting events and associations, as well as teams across a variety of platforms like print media, television, social media, and billboards ensures that there will be widespread interest in those events, associations, and teams.
This is to raise the overall ticket sale which will increase the revenue.
Marketing for IPL in 2020
From the opening of its first season $42 million was spent signing 78 players for a seven-week tournament, IPL made sure that the world can see what advertisement for sports marketing can be.
The 11th season of IPL was the most successful yet with total TV viewership grew 15% compared with the 2017 season, and total viewership across TV and digital combined rose 29%.
Now, what exactly worked for IPL?
Well, Lalit Modi, then the BCCI Vice President, made sure that IPL was celebrated like an occasion all over India, like Diwali.
With each passing season, IPL became the most-attended cricket league in the world & 2014 it was ranked sixth by average attendance among all sports events.
IPL used all the right tools for promoting itself, starting from teams with big stars like Shah Rukh Khan, Sachin Tendulkar, Ambanis, Preity Zinta, and others.
Also, each of the matches were attended by all the Bollywood celebs like Hritik Roshan, Sushant Singh Rajput, Amitabh Bacchan, Abhishek Bachhan, Deepika Padukone & others.
They hired international cheerleaders & spend more than millions of dollars on celebrated singers for their opening ceremony.
For instance, Delhi Daredevils owner Religare, an investment firm had invested Rs. 40 million annually in branding and marketing its team. They sell merchandise such as player’s jersey as a part of their marketing technique.
They have a whole agenda for promoting the whole event. And why not? After all, their advertisement & marketing strategies are planned & executed by Ogilvy and Mather, the world’s premier advertising firm.
Some of the iconic tags like “Cricket ka Karmayudh”, on television, print, radio, banners made all the hype & buzz they needed for the tournament to be successful. Sponsorship from some of the world’s most popular brands such as Nokia, Tag Heuer, The Telegraph and Belmonte has also managed also helped the case.
Marketing for NFL in 2020
Over the years, the NFL has created a name for itself.
Super Bowl 50 commanded the viewership of over 115 million Americans. It is this dominance over the TV airwaves that allows the NFL to charge such steep prices for their advertising time slots, and maintain their position as one of the leaders in the American entertainment industry.
NFL is all about the right branding. Although it has emulsified in many scandals of its own, NFL has been consistently working on its branding through social media, sponsorships, and other initiatives, they emphasize community, use humor, and tell stories about their fans, to fit that positioning.
For example, in 2017, the NFL gave away 500 Super Bowl tickets to its most dedicated fans to stay connected with them. This year, the NFL board is counting on its players to reach this audience by becoming better marketers on social media.
Blake Chandlee, VP of Global Business Solutions for TikTok, described the platform as a destination for “joyful” and “quirky” personality types, one with a user base that skews 77% 13-34 in age.
Marketing for EPL in 2020
Going by history, EPL is one of the oldest forms of premier league in the world. Originally, English Premier League stems from The Football League First Division, which was founded in 1888.
As many profit-making companies do, in order to make profits, football clubs advertise in various ways. But in most cases, just like this, through their own websites, they advertise their matches, commodities and other additional profit-making items.
By now, EPL has a loyal, loyal fan base that isn’t going anywhere. So basically they are over the awareness or the “get-fans-hooked” stage!
They focus usual advertisements to gain revenue & going the numbers they are doing well in their jobs!
That is it for today.
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