The terms marketing & education may sound ridiculous to some of you. As education is supposed to a novel & selfless job which shouldn’t be perceived as a business institution.
However, with so many competitors in the market, promoting educational institutions has become a necessity. Otherwise, how will people know to get information about your institution?
Also, we believe that if you are providing something of quality, you deserve proper audience & clients!
Due to the expanding scope of technology and the newer skill-sets that it demands, the main focus of higher education courses has shifted towards being more practical, industry-relevant, employment-oriented and suiting corporate demands.
Now, conventional offline form of marketing is there, of course, but it can cost a fortune!
Also, in today’s time more & more people prefer digital advertisements as digital marketing is becoming more dominant and prominent in persuading the target group.
Especially for higher education, online marketing has become more relevant, as students between 18 to 24 are the ones who are most active on the internet.
Now to some of the ways to promote your educational institution.
How to attract the students to your educational institution through social media marketing?
Here is simple math.
For a higher educational institution, the student group would be 18 to 25 as mentioned earlier, who are in general very active on social media.
Now, for institutions like kids school, Montessori schools, their parents would be pre Millenials around 35 to 37 age groups, who are well accustomed to digital media.
So anyway, social media marketing is a platform for you to start promoting your institution!
SMM is part of digitization that lures the target audience more easily and instantly.
You can start with the bid daddies- Facebook, Instagram & LinkedIn.
It will be much less expensive to even go for promotions or ads on Facebook.
With Instagram, start with building a sketch on how you want your page to look like. Then post pictures, videos of various functions activities, recreations on the page.
You can create events on social media, inform the public to send out invitations!
Majority of the youngsters have their presence on Twitter, Facebook. They can even create groups & invite more & more people.
Parent Interaction Is Essential
Just like for a restaurant, their customer engagement is crucial, with your institution, it is the parents who are the essential audience.
Parents will play a pivotal role in expanding your organization & making it more popular, so organize activities, like Q & A, regular emails, newsletters to interact with them!
How to make use of the website?
All of us know the importance of a website.
Even if you have one, make it user-friendly as much as possible. With most educational institutions, there is a rigidness that comes with designing the website.
Make it in such a way where people actually enjoy going through it.
The Use Of Chatbots
Chatbots are a great way to lead generation. These are Artificial Intelligence (AI driven) method to interact with your website visitors.
Use them for inquiries, forms & others.
Mobile Optimized Website
In terms of accessing a website, mobile users have long surpassed laptop or computer users. Mobile is heavily popular among students.
Hence, to counter that make your website mobile-friendly. Make sure that your website is around 80 to 90 units in the mobile speed test. Check it in sites like GTmetrix or Google PageSpeed Insights.
How to increase the traffic on the website?
In a successful digital marketing strategy, quality content plays a massive role in generating traffic.
Quality Content
Just writing random kinds of stuff for traffic isn’t good enough right now. Make sure your content has certain relevancy to it along with focused towards generating more traffic and enhancing rankings.
The right amount of keyword will help to make your page more visible to the audience!
On-page SEO
It is an indisposable ingredient of every digital marketing strategy. After all, SEO can actually make your page visible on search engines.
Perfectly scrutinized SEO can actually add a lot to your brand value.
Why it is important to have a remarketing strategy?
Remarketing for any kind of organization is highly in demand.
Remarketing campaigns require a lot of research, database & inside analysis.
Re-targeting your audience
One of the major advantages of retargeting is that it will allow you to reach out to those students who have shown a little interest in your institution.
It may be slow, but can be very effective. Once you get a grasp of what is lacking, you can work on & start promoting in a fresh new manner.
Email campaigns
Email marketing has a high rate of generating quality lead & conversion. Also, it can be a useful tool for remarketing strategy. You can send emails about admission news, newsletters, upcoming events, and recent blogs to your subscribers. However, you need to be careful while sending out emails to your subscribers.
However, be careful about your content. You don’t want to be marked as spam.
Ad Placements
Once you know your target audience, you can indulge in PPC ads on relevant web pages. For instance, if you have started a new data management program, you can place the ad in a data management website or blog, which will be visited by a potential student.
Also, display ads on websites like Shiksha can be quite beneficial for you.
Now, to be honest, going for a fully prepared marketing strategy all by yourself can be daunting as the competition is very stiff.
It is always better to hire a digital marketing agency where things can be done more effectively & with much less cost.
Want some guidance? Contact Us at Skyram Technologies.
We will provide a perfect tailor-made plan for your online market. Also, for more such blogs read here!
