The automobile sector is an ever-evolving industry with tons of new advanced models coming up in the market every now & then. After a slowdown in 2019, the market is expected to grow with over 60 new launches.
Moreover, with the collaboration of smartphones, the internet, and digital trends the future of the automobile industry is going to be incredible.
With digitalization, the industry is changing rapidly. If reports are to be believed, 95% of vehicle buyers use digital as a source of information.
How digitalization is influencing the automobile industry?
A recent study mentions that almost 84% of the automobile consumers are active on Facebook, while 66% of the car owners/buyers responded to Facebook ads.
Online media is transforming into a research platform for automotive purchases.
Statistics actually say that 39% of this research can last upto almost sixteen weeks.
Some of the newest trends in the automotive industry are:
Quality over affordability
Look quality is a subjective term, as it can mean different things to different people.
People are now preferring to spend a little more bucks given that the quality is to their preference. It is important for brands to understand what their target audience is liking.
For instance, a survey in Malaysia and Singapore cared more about ‘Innovative products or services’ in auto brands than those in other countries.
Brands need to do research to produce quality products which are upto their standards in the region they are targeting.
Customer service
Customer service is one of the main criteria with around 10% of the people choosing a brand mainly because of its servicing.
When in the automotive industry, if something goes wrong company needs to garner favor with the customer with warm interactions.
The negative review mainly goes when people have a hard time with dealerships, warranties, fixing things and things not working were big topics of discussion.
The impact of IoT (Internet of Things)
IoT is a highly innovative technology in the automobile industry which has led to being termed as “connected car”. It is set to dominate the list of essential things connected to the internet.
IoT is leading the industry towards a more data-enabled service. Not only this but it is also enhancing performances by installing tracking sensors in automobiles.
Ultimately, this is leading to the improvement of product quality, and also innovative and new services in the future.
Self-driving cars
While many clearly think they’re a way off, we found that 9% of consumers globally think self-driving cars will be the most transformative tech of 2020.
Today automation has reached its thriving point & countries especially the U.S is gearing towards self-driven cars for sure!
Mobility is the future
The transformation of the automation industry is so massive in a few years that it is referred to as the “mobility industry” instead of the “automobile industry”.
Experts are predicting that futuristic technology along with digital marketing will gradually turn cars into “gadgets”. New players like Google, Apple, and Cruise have started to emerge in the market whose non-traditional approaches have alerted even the well-established firms like Ford, Toyota, Daimler and Honda with the requisition to go digital.
Efforts towards sustainability
Renewable energy has been a topic of discussion in this industry for a few years.
As the climate change protest is growing in size, it seems that auto brands are here to stay. Sustainable vehicles are still outcasted in number & at times can be costly for many customers.
Internet marketing for automobiles
When marketing for the automotive industry, proper sources are important to promote any brand.
Automotive SEO
For any business, organic traffic is the backbone.
Since the buyers mostly rely on the internet for searching their preferred services. Be sure to optimize your website page and its products with effective titles and meta descriptions that help search engine crawlers in making your site stand tall in SERP results.
Look no matter what industry you are in, industry-specific SEO is important for the fast loading of your site.
Content marketing
Of course, any industry while doing promotion will require marketing. But when you are being industry-specific you need to speak their language. Providing the information related to the models, brands, their features in the form of blogs sounds great and marketing it through social media is fuel to your industry.
Every platform you are in needs to have all the required content for added benefits.
YouTube Marketing
Cars or any form of automobile marketing can be done great when it is in a video format.
Look you don’t need to have your own YouTube channel, although that would be great in the first place. But even collaborating with experts & other influencers will benefit your strategy a lot. It will have more exposure & engagement reaching millions through just sharing.
E-mail Marketing
It was found that 25% of website visits were triggered by email marketing alone.
Also, with newsletters, you can keep your clients updated about your new models, features, awards & so on. Email marketing will help you in high traffic volume & increase your sales.
In a nutshell, for an industry like automotive you need to up your game in the digital media as well. It is better to hire an agency who exactly knows how to place you in the market making it a smooth ride for you!
Want some help in making the perfect digital marketing strategy for your business? Contact Us at Skyram Technologies. Our experts will help you to reach your business goals with the perfect internet marketing solutions.
Also, for more marketing-related blogs, read here!
