It can be said beyond doubt that the COVI19 outbreak has taken a significant toll on multiple businesses. A lot of businesses were forced to pause or reduce advertising in the past few weeks. Also, there has been a drastic change in consumer search patterns and PPC performance.
COVID19 has completely transformed the way we work, live and socialize. While the world struggles with the pandemic, some of the businesses are preparing counteractive measures to hold steady and ensure a strong comeback post COVID19 outbreak. After all, the show must go on!
There is no denying the fact that a lot of businesses might face withdrawal. At the same time, a lot of opportunities will come up if your business can create a long-term marketing strategy. To ensure optimal digital marketing efforts, it is imperative to formulate adjustments in response to the drift in searches, market share, and competitors.
Bring updates in the marketing and sales strategies
A lot of us are thinking that the world “is going to” change a lot once the global outbreak is over. What we haven’t realized yet is, the “has already” changed a lot. The normal business strategies are not going to work post COVID19. Everything normal will be regarded as pre-COVID19.
The previous PPC set-ups will not be effective anymore after the COVID19 outbreak is over. Thus, without creating a way for a new “normal” it will not be possible for the existing business organization to attain a competitive edge and stay ahead in the curve.
What to expect once the coronavirus loosens its grip over the present market? Let us create comprehensive analysis on the post COVID19 outbreak.
The drastic increase in digital interaction
Digital marketing has been in use for quite some time now. In fact, most of the remote business organizations emphasize effective digital marketing strategies for business growth. With countrywide lockdown, digital marketing trends will increase.
Ensuring business growth while sitting at the comfort of your home is not something that any business owner would want to miss out on, isn’t it? Once the lockdown is lifted, the effort to visit places to get things done will seem overrated.
If you are wondering how to stay on top of your digital marketing game, you can consider aggressive Facebook ads, Google ads, LinkedIn ads and Instagram for business. You will be able to redirect your traffic to useful videos, blog posts, online products and all other virtual services that you offer.
Whether it is a financial therapy, shopping, or music lessons online, anything and everything can be promoted online if you use the right social media platforms. That being said, do not back down from pausing the online promotional campaigns that are irrelevant.
An important aspect of post-pandemic business consistency is to know when to re-strategize and pivot. Do not continue the same ad campaign that doesn’t resonate with your target audience.
How to deal with human DDoS attacks?
Once the lockdown is lifted and things get reinstated, there is going to be a wave of people flooding the streets. It will cause numerous companies to face a huge influx of customers. We already witnessed how thousands of tourists stormed into newly re-opened Chinese restaurants, tourist attractions and other places. However, all those places had to close down once again.
It is imperative to have a plan to deal with such a scenario. Your target audience is looking forward to the latest information that you are going to provide. If you are closing the organization temporarily, changing the opening hours or providing a curbside pickup, then it is important to let the people know.
Using the Google posts is one of the best ways to keep your target audience updated from the changed work hours to any other offers. No worries, even if you mark your business as temporarily closed, it will not affect the search ranking. Google will display you in all the search results.
Upgrading the remote services
The companies that suffered most due to the COVID19 pandemic are the organizations that provided human-to-human services. These include restaurants, cafes, bars, gyms, real estate agencies and similar business organizations.
It is high time to reinvent and upgrade their services to stay afloat. Yes it is true that food can be ordered online, a real estate agent can use Skype for interaction, but not for long. With time, people started realising that the quality of such services are degrading because of poor UI/UX design, website development, user-interfaces, surge traffic, slow network connectivity and more.
To keep the customer goodwill and faith intact, it is imperative for the business organization to bring major changes in the online services. Interactive web & mobile marketing, responsive website development social media marketing and management are a significant part of the deal.
Businesses have to train their employees for offering impeccable remote online services, especially while opening new broadcasting channels or any other virtual means of communication with clients. Offer educational based training to enhance employee efficiency. Do not stop social media management.
Even if you have to close down your business for a certain period, stay active on social media platforms like Twitter, Instagram, Facebook, and LinkedIn. Keep the social media pages updated. It creates a bad impression if the social media pages of business organizations have backdated posts.
Handling the “selective consumerism” scenario
Information about anything and everything is available online and this creates the chances of misinformation as well. Even if the COVID19 pandemic is over, not everyone will feel the same way about restarting their usual life. Most of the consumers will become selective and much less responsive to your traditional digital marketing strategies.
It is time to rethink existing business strategies. The reason is consumers are gradually becoming smarter and suspicious. To cope with such a scenario, businesses need to come with better and effective marketing strategies. The pandemic is a great opportunity to experiment with business strategies and observe the client’s reaction.
- PPC marketing strategies need serious upgrades for avoiding client frustration.
- Tailored email marketing strategies focusing on usefulness, speed, relevancy, and speed.
- Business organizations need to invest more time, effort and money in content marketing because it is highly likely that the client will demand more value.
- Rethink SEO strategies because Google algorithms will tighten the noose on the necks of average-quality websites.
Consider geographic diversification while reformatting business strategies. Even though COVID19 is a global issue, there are some countries that are less affected than others. For instance, South Korea has fewer affected people than the USA where more than 84,000 individuals were affected in a day.
Consider diversifying the regions to get more traffic and be less reliant on one single country. You can translate your content for other regions while leveraging international SEO to quickly grow the traffic. Yes, it will take some time to get the desired results in coronavirus affected countries as well, but the lesser affected countries will offer quick results.
So, which one of the marketing strategies are you going to implement first? Let us know at Skyram Technologies. You can visit us here.
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