If you are familiar with digital marketing, you must already know about influencer marketing.
Instagram is a major platform for social media influencers. People are earning loads of money & building their brand with the help of Instagram.
And with the rise of micro-influencers, the world of branding has opened a lot of windows for diverse career options.
Big brands are interested in working with micro-influencers for their product promotions, which we have discussed in our previous blog. So if you want a clear idea about the influence of micro-influencers, read here.
Now you might wonder why Instagram in particular. Why not Facebook, or Youtube? Well, truth be told, all of them are useful in their own way, but with Instagram is arguably the best for influencer marketing.
Just have a look at the data by Quintly study which shows the rate of interaction through Instagram as compared to other platforms!
So, if you are thinking about building your brand through Instagram, here are some tricks that might help you through the process.
MAKE USE OF FREE INSTAGRAM TOOLS
First things first, switch your personal profile to a business profile!
If you want to do Instagram marketing, as per the core techniques of digital marketing, you need to have access to analytics or Insights, which will help you with access to impressions & engagement data.
Business profiles have certain advantages like followers can easily click your contact button from your profile!
To convert your profile just click on Settings -> Switch to business profile.
The free tools that Instagram provides you with is priceless. You can get specific analysis on specific posts & the exact amount of impressions generated by your post.
USE INTERACTIVE HASHTAGS
Hashtags are like the lungs of Instagram!
Using hashtags effectively can create instant engagement with your audience. Using multiple hashtags that are relevant to your brand will increase your followers!
Also when you are using relevant hashtag people who are using the same can easily find you. For instance, you are food reviewer & you are posting a restaurant reviewer with the #foodie. People who are searching for the same hashtag will be able to see your post.
More importantly, brands with innovative hashtags are able to connect with the audience much easier.
INVESTMENT
A very important underrated aspect of influencer marketing.
Invest in proper tools like a decent camera or maybe a phone with a high pixel camera.
Look, you can make all the difference by adding small changes. High-quality images have added advantages to Instagram.
The last thing you want to do as an Instagram marketer is to lose a sponsorship because of your image quality!
If you are a travelpreneur who wants to have proper tools like GorillaPod, tripod or GoPro to get perfect aesthetic shots for your page!
SPONSORED ADS & COLLABORATIONS
For this, you need a proper ad budget.
Sponsored posts & collaborations with brands is a business opportunity where users who follow you can see posts. This is a great opportunity to create your own brand identity as an Instagram influencer!
Nowadays, brands are collaborating with micro-influencers who has a niche audience to increase their reach further.
For ads & sponsorships use content that is engaging, appealing to the target demographic. Keep in mind to only collaborate with brands that are relevant for your own audience.
USE INSTAGRAM STORIES
If you want to generate proper leads, Instagram stories are the best tool for you.
Stories are short videos or “slideshow” posts that are available for 24hrs.
But Stories can be saved to any of your devices and reused at a later point.
Very similar to Snapchat stories but much better. Stories are displayed like daily news on top of the follower’s timeline.
For these stories, you don’t have to worry about being “aesthetic’. Stories are much more real-time, often behind the scene sort of a thing which connects with the audience much better.
You can experiment with different types of content like Boomerang, photos, videos, rewind video & so on.
DECIDE ON A COLLABORATION STRUCTURE
Another extremely underrated yet essential step before Instagram marketing.
You should have a proper understanding of the market & a structure of how you want to collaborate with brands.
Sounds overwhelming? Here are some factors to look for:
- Campaign Timeframe– make sure you talk with other brands or influencers about the definite deadline about a partnership.
- Content structure– You may want to present a product in a very different way than the company you have partnered with. Communicate properly how to want to market a specific product with your collaborators.
- Payment– As an influencer, you want to have a definite compensation structure.
As a brand it is important to know will you be giving them a flat payment per post? Or do you prefer to pay them based on their performance?
It might sound a little too much at first, but trust me once you get the hang of everything you will fall into a proper system!
Now that you have all the technical information with you, we have some tips to help you further:
- Don’t Post Too Much– posting often is important part of staying relevant but don’t overwhelm your audience with too much content.
- Interact With Your Followers– reply to your followers in the comment section. Simple engagement or a small greeting can be a powerful way to create a loyal fan base.
- Promote Things That You Truly Believe In– the world of social media can be alluring but you need to understand your audience & promote relevant products only. Remember to tell a story & not sell a product.
- Choose An Aesthetic– sticking to a proper aesthetic can be difficult with new trends every day. That a proper aesthetic will add a cohesiveness that guides your audience from one post to another.
Now that you have all the tips & tricks of Instagram marketing with you, get started!
If you have any more suggestions or you want to know more about Instagram Markering, here are few information!
Also, if you want some help to grow brand, we at Skyram Technologies do all kinds of Social Media Marketing. Connect with us here!
