If you’re going to read this, you’re presumably about to work with a digital marketing agency in Kolkata. Perhaps you’re drowning and require assistance in managing your work pressure. It seems you’re dissatisfied with your existing marketing agency and want some advice to avoid walking on the same track multiple times. You’re about to enter an extremely exciting stage in the evolution of your company. Well, it can be exciting if you take the proper steps to ensure you’re hiring a marketing agency that’s serious about taking your company to the next level. Don’t worry, this isn’t intended to be a morality tale. On the opposite. When you’re ready to monitor potential agencies competing for your company, this extensive and comprehensive questionnaire will differentiate the rivets from the flops. When you’re ready to monitor potential agencies competing for your company, this extensive and comprehensive questionnaire will differentiate the rivets from the flops. Kindly feel free to use it to write things down while evaluating potential digital marketing agencies! Whether you work for a non-profit, a manufacturing company, or something in between, you’ll want to know how to answer the million-dollar question: How do you choose the right marketing agency that will consider giving you the highest return for your marketing dollars? So, without further ado, let’s take a look at all the questions that will help you find the top digital marketing companies in Kolkata for your company.
Strategic objectives:
- Who have their previous clients been?
Remain aware if you’re evaluating some of the company’s tasks and realize that all of their clients have been B2B manufacturing companies and you own a trampoline park. Not to say that agencies can’t be adaptable, but it’s always nice to see results from previous clients in your industry. Watch out for agencies that only work in one industry; they may have conflicts of interest with your competitors. This is a big no-no. Look for case studies and blog posts about one of their recent clients, and inquire about how well the agency understands your industry. If they have no recent experience in your industry, find out how they will learn about your company’s industry, revenue, and sales goals.
- Will they collaborate with me to develop and achieve my company goals?
Strategic partners are the leading digital marketing agencies. Their definition of marketing is broad, allowing them to think through and solve your business problems that go beyond generating leads and converting customers. Every deliverable should be related to the goals of your company. Every action item should highlight your vision. The last thing you need is an agency that rowed at a different pace. Straight away, watch for evidence of synchronization.
- How do they determine success?
A marketing company, no matter how fulfilled, is not a panacea for all of your business’s ills. Marketing is a long, difficult road, and success, however you define it, appears after you’ve resisted the temptation to take the easy off-ramps along the way. It can take months, if not years, to amplify what works and eliminate the dead weight. Nevertheless, your victorious organization must be competent to Work with you to describe your special brand of accomplishment and illustrate the outcomes, regrettably negligible or insignificant, all along the way.
- What did you enjoy most about your last agency?
If that’s not your first choice, be truthful about why you’re looking for a new agency. Keep track of the pros and cons of the encounter, and be flexible about the consequences you anticipate from this new agency. It’s especially difficult to avoid dismissing every agency under the sun after a bad experience. Examine each prospect with fresh eyes and let previous engagements dictate the questions you ask and the information you gather. It may take a little more time, but making an exhaustive list is worthwhile.
Availability and abilities:
- Are they a one-trick pony or a Swiss Army knife?
One of the most important deciding factors for an agency is its adaptability. The reason for this is that marketing does not exist in a vacuum; instead, it exists and thrives as a nexus of disciplines and capabilities. What good is a blog post with thousands of views if your website is a throwback from 1999? It’s utterly worthless. Sure, some digital marketing agencies in Kolkata are better than others at certain things. However, for your marketing efforts to be well-rounded and effective, your agency should have a diverse set of skills at its discretion. Hire a one-trick pony instead. Find the Swiss army knife. Here are some key capabilities to look for when vetting agencies:
- Web Design
- Web Development
- Website Hosting
- Branding
- Digital & Inbound Marketing
- Video
- Copy and content writing (thought leadership development)
- Search Engine Optimization (SEO)
- Sales Strategy
- Concentrate on measurements that bring in revenue
Oh, but before you continue reading, another advantage of working with a well-rounded agency that you would be remiss to overlook is also one of the most important: cohesiveness. To establish a strong brand position, your website, copy, collateral, marketing, sales, and events must all work in unison.
- How much of the task will be privatized?
A marketing firm may provide web design; however, will these designs be outsourced, or will an art director and design team be on staff? It’s fine to outsource some tasks, but if you’re redesigning your company’s website or doing a complete rebrand, it’s much more reassuring to know that experienced designers or web developers are on staff. What is the significance of this? Consider the day you’ve been looking forward to since hiring the agency – “Go Live Day” – and you’ve forgotten to include a page on the website. That fire can be put out in an hour if the agency has designers, developers, and copywriters on staff; if the agency outsources all design, development, and copywriting, the fire will burn for days.
Learn more about the team:
- On a repetitive basis, who will you be able to work with?
You are likely aware from past work experiences that the people you associate with have a substantial effect on the overall achievement and satisfaction. When you hire a marketing agency, you are essentially adding new teammates to your team. The typical minimum retainer for marketing to yield any concrete results is 8 to 12 months, so make sure these new coworkers are good people with whom you look forward to collaborating and communicating over that long period. Begin by reviewing the agency’s website; how approachable do they appear? What is your gut instinct telling you? Ask if you can meet some of the team members who will be working on your project when you come in for a visit.
- Does the team of the marketing agency fit my company’s personality?
You want to employ people that meet your needs. Are they friendly and fun, or cold and analytical? Maybe a little of both is a good fit for your company culture. But, let’s be honest, you’re the only one who can make that decision. This step is very difficult to ignore. Relationships may sound like a cliche, but they are the foundation for ALL species’ success.
Marketing Software & Tools:
- What are their project management tools?
Now that you realized what kind of job they do and who does it, it’s time to look at how they do it. All tools and software are not supposed to be equal. It simplifies communication between the team and clients, which is important because you want your agency to use your budget for marketing rather than project management.
- Which marketing software do they experience?
When you already utilize marketing automation software and wouldn’t want to swap, find out if the agency has any encounter with that platform. A platinum partner agency has more knowledge than a new partner.
Account management:
- How often will we confer with the digital marketing agency?
The systems and applications they use will have a significant impact on how they manage your account and report on progress. Having said that, some clients prefer to meet once a week, while others prefer a formal meeting once a month. Be honest with yourself: will you require someone to be on call every day if you have questions? Or do you feel comfortable delegating strategy implementation to the agency’s team and simply want to check in on a bi-weekly basis? Communicate your expectations from the beginning so that the digital marketing company in Kolkata can put together a team and a schedule that meets your requirements.
- How available Do I need to be?
Most consumers want to know if their organization will be able to answer their phone calls and emails, but what about the time you have to approve designs and content? Hiring an agency necessitates some account management on your part. If you are too busy to support designs and collaborate on projects as needed, perhaps someone else on your team can coordinate the majority of connectivity.
