App Store Optimization or ASO is something often overlooked by many developers or marketers.
However, with over 2 million mobile apps in major play stores, being at the top of the store to get noticed can be very difficult, forget downloading.
Now the question is how to get higher ranking in app stores?
The answer is ASO or App Store Optimization.
What is App Store Optimization?
Simply put, ASO is a process of optimizing mobile apps to rank higher in the app store’s search results. Obviously, the higher the rank in the app store’s search results, the more visible it is to potential customers.
Look, not everyone has the capital to spend huge amounts of money on app development; ASO is your new secret weapon.
But, ASO requires a crucial understanding of your target customers along with a keyword that your customers might be using.
Why is ASO an important marketing strategy?
As mentioned earlier, with over 2 million apps available on major app stores, optimizing your app will simply give you an edge over the others.
A simple app store search drives a staggering 67% of app downloads, making search within the app stores the most common method for discovering and downloading new apps.
What are the benefits of ASO?
Organic Installs
One of the best things about ASO is that it is extremely beneficial when you don’t have a high budget.
After you have optimized your app will start ranking higher for different search results, improving your visibility and increasing your organic downloads, all whilst keeping your acquisition costs down.
Increased Revenue
ASO makes your app more visible in the play store, therefore it will benefit you in terms of increased revenue from all the extra downloads you are receiving.
Finding Relevant Users
The most important aspect is the relevancy. You need to focus on the proper keywords your target users are searching for. Otherwise, your app won’t be able to explain what it does, or how it works. All of these factors reduce the chances of getting your app in front of the right user.
Stability
In terms of business, a little extra boost or extra downloads, in this case, will earn you a better place in the market.
While paid marketing may sound enticing. But it lacks a long-term solution. Once the downloads slow down it may be tempting to up your marketing budget further but this is not always a profitable option and the money will eventually run out.
How does using keywords help in ASO?
It is the same as using keywords in your blogs or social media. It is important to notice the difference between “competitive” keywords and other difficulties.
As you can see from the graph above, “competitive” keywords make your app rank much higher.
Your main keywords must be included in the full name of your app. Make use of the store’s search auto-complete option to help you recognize popular keyword combinations that you might have missed.
What are some of the factors that affect ASO?
Title
It is basically the foundation of your app. The words you add in the title act as keywords. So be sure that you add high ranking words. Also, be sure that the keyword has a good balance between keywords and branding.
App Description
This one describes what your app actually is. Choose keywords while writing the description because without doing any research on keywords, most apps are seen hidden in the app stores.
App Icon
It is important that your icon stands out. A sleek simple design that represents your brand will make you stand out among the crowd.
Video Demo
This is the most interactive way to present your app to the audience. Creating a video and showcasing the details and working on your app can help you get more downloads.
Rating & Reviews
Apps with higher ratings are ranked higher generally. Good reviews can increase the quality of the app in the store. Developers should encourage their customers to give reviews and try to resolve negative issues as soon as possible. Keep communication channels open to users for feedback.
Keep in mind that ASO takes time. It is a process that needs to be monitored & constantly tweaked over a period of time to give relevant results. App developers need to consistently track their own rankings and the rankings of their competitors over time. More apps are published every day, and the constant stream of new ratings, reviews, and downloads can affect your search rankings.
So take your time & more importantly get some professionals for the job.
Doing it on your own may not give you beneficial results.
Want some help? Contact us at Skyram Technologies. Our expert developers & marketers will provide you with the perfect ASO plan for your app. Connect with us here!
And for more such blogs read here!
