Marketing is one of the prime aspects of any business.
As we said earlier marketing is the bridge between your “Big Idea” & your customers. Startups solely with extensive marketing can make entrepreneurship into a brand!
Although marketing can be offline & online, we will discuss online marketing today.
And as you might have catch-on by now, in this “I Am…” series for new entrepreneurs, we discuss different facets of marketing with a first person’s perspective.
Today we have a marketing expert!
The Drive…
Marketing for me is the most interesting part of any business, because as a part of a marketing team, you really get to see an idea becoming a reality.
You get to try a lot of different things as you never know what will click with your audience.
Frankly speaking, I never thought to be a marketer before becoming one. But my interest to see a business grow gradually drove me to digital marketing– that what will work? What business strategy I should use? What is in trend? All of it matters when it comes to being a digital marketer.
What’s Trending…
Nowadays, social media plays a very important part of digital marketing. You can literally build a brand through social media ads, promotions, strategies, etc.
But another important aspect of digital marketing is also the usage of AI technology! It is amazing how Artificial Intelligence can be used for brand promotions.
Take Lenskart for instance. They have started a new campaign where they will select lens frames based on your face shape.
You see how they made marketing into an experience? This will help them with audience engagement!
The use of AI in marketing can be a gamechanger & lots of companies are doing that.
Approaching A New Brand…
“How should I plan a digital marketing strategy for a new brand?”
A lot of people, new entrepreneurs especially deals with this dilemma.
Well, from my 6 years of experience, I ask myself two questions- Is there a demand for a particular brand? & who is my target audience?
If a brand, with much less product demand, approaches me where they want to promote a company through radio, I would rather not entertain the idea. It would be a waste of time & money.
Now if the brand has a demand I focus on the target audience next. And also ways to promote the demand among the set target audience.
Now for a luxury car like BMW, it has a very small target audience here in Kolkata. So for me, the customer base is very important while approaching a brand.
Keeping Up…
For a digital marketer like me, keeping at par with the new trends, changes, updates are extremely essential.
If you are thinking of becoming a digital marketing expert, you need to be updated constantly.
For me, I read blogs, subscribe to newsletters to keep myself updated with change in marketing dynamics.
Look, the main difference between traditional & digital marketing according to me is visualization.
Online marketing will give you the effect of visualization for a particular design. For instance, take the 3D effect. Obviously, a billboard can never match the amount of user engagement of a 3D image!
Furthermore, audience engagement is much more effective with digital marketing, at least nowadays.
Earlier, people had the time to see a hoarding, maybe note phone numbers. But now nobody has got the time for that. Online presence is much more effective in terms of audience engagement.
Now comes the question, how valid is traditional marketing at this point in time?
Will traditional marketing become useless in a few years?
No, of course not!
For a few segments of business, traditional marketing will always be valid.
Take, for example, publishing houses like a well known local brand “Chhaya Prakashani”. This brand does traditional marketing more because of its base customers.
The Challenges…
We cannot ignore the recent Bert Update from Google. It is a big challenge for us, the online marketers.
Earlier, SEO used to be a big part of digital marketing. It still is. SEO friendly content will always be a big part of online content marketing.
But earlier, there were many contents that are just based on stuffed keywords to get better ranking on the search page.
At present, quality content is the only way to get rank on Google page. Just by using SEO keywords, Outbound & Inbound links will not be sufficient enough for your site.
Lastly, for future entrepreneurs, I would suggest that understand the demand for your product or service before investing.
And audience targeting should be done first before you enter into the market.
Just think, you want to open a Graphic Designing company. And you don’t have a proper website before approaching your client. How much of a bad reputation will that create? As a graphic designing company, an impressive artistic website is the foremost important thing!
There you have it!
A detailed marketing perspective for a digital marketer himself. Do you have any suggestions for us? Comment down!
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