The best social media marketers make sure that things are organized. They use editorial calendars created strategically with organizational tools for planning every content that will be created and published. When you work according to a schedule, you will be able to avoid any last-minute scrambling.
Thus, the social media pipeline will be full, resulting in lesser stress ensuring the right quality content at the right time. A social media calendar ensures a constant flow of new content and ideas while managing multiple social media accounts.
A social media calendar will save you a lot of time and allow you in tracking and testing in multiple strategies. Thus you can mix and match to check what resonates with your target audience. It will also ensure better consistency in terms of your brand voice.
If you are planning to create a social media calendar, the following steps will help you.
Steps to create a social media calendar in an organized way
Review the social media strategy and platforms: The first step is to review the overall social media strategy and then choose the relevant social media channels. Do thorough research on what platforms are you going to use, for what content, what age group, and on what days.
Focus your efforts on the platforms where your target audience is most active. Is any platform showing signs of growth recently? Have a look at the analytics to find out why. If a platform is not working for your content, find out why and what can you do differently.
Establish your audience and set up goals: You might know about your followers, but it is important to know and understand the broader demographics of a platform you are posting. Create specific social media goals depending on your audience and the spectrum of the platform.
Your social media goals could be anything starting from increasing followers, engagement to generating leads, or increasing sales or subscribers. Figure out who are the people using the platforms and why do they use it. For instance, people use LinkedIn for ore professional purposes, while the audience on Facebook or Snapchat is young in age.
In social media marketing, it is important to post the right content to the right audience. Thus understand the demographics before setting up a social media content calendar.
Plan different types of content: When you understand your audience on each social media platform, you can plan the content for every channel. Decide the types of content that will be useful in individual social media channels. You can divide different contents into videos, blog posts, stories, tutorials, and more.
You can categorize them in your social media calendar according to the nature of the content. It might take some time, but it will be worth it. The primary benefit of categorizing your content is, you will be able to remember what content is liked by your audience.
Choose the posting frequency and select time: This s also called scheduling the content. It is the part that helps you plan ahead by saving a lot of time and unnecessary efforts. The social media calendar will guide you to schedule your content ahead of time.
Thus, you will not have to be on your heels every hour. Find out a specific template that works for you. If you can’t find one, then you can create one of your own customized social media calendars.
What are the best social media calendar applications available?
With the internet at your disposal, nothing is out of reach nowadays. There are multiple social media calendar applications available now. These include:
Google Drive: Use Google Spreadsheets for creating social media content and calendar that suits your requirements. It is simple and easy to use among different team members. Once you share the Google Sheet and offer “edit” access, anyone can edit and update the sheet on the social media contents posted every day.
Evernote: With social media marketing becoming extremely important for all businesses, this is another highly popular scheduling application. You can plan and organize your notes and memos. It also comes with planning and calendar templates that will suit your needs. The templates can be daily, monthly, or yearly. It will display the details according to your preference.
Hootsuite planner: Hootsuite is the ultimate social media planner that will let you manage all the scheduling of social media accounts. It comes with a calendar on its dashboard where you will be able to create new posts. You can use it along with Google Sheets, or it can also be used individually.
Trello: Trello is also a content management process that makes use of “cards”, “lists” and customizable “boards” for managing the content production process. It comes in handy to plan the social media calendar.
Along with including information in the cards, you can also add attachments, labels, and comments, making it a great platform to work in teams.
Who can use a social media marketing calendar?
Anyone and everyone creating social media content can use a social media marketing calendar. Whether you are a business organization, a media company, or a blogger, you can use a social calendar. Digital marketing campaigns have a lot of factors to cover. It includes social components and ensures that the teams are organized and equally involved in the project.
Small businesses can opt for social calendars which will help in staying organized, maintain transparency and consistency. Where resources are limited, especially for small businesses, it is extremely important to have a social calendar.
If you are a blogger, you cannot waste time on unnecessary/repeated social media posts that don’t work. A social calendar can help you figure out what exactly can be effectively promoted and what needs to be changed.
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