There is no denying the fact right now that AI is getting the content marketers to create AI-first content. AI-powered content is ready to revolutionize the content sector. Is your business ready?
If you talk to any smart marketer today, he/she will tell you how AI is being used throughout the consumer lifecycle. Whether it is AI-generated content or for predictive analysis, AI is applied in some form to reach more customers, engage them, and convert.
Because of the competitive advantage and better marketing ROI, more content marketing enterprises are shifting to AI-based solutions. The following chart will make it clear. Here is how CMO’s are using AI to improve content effectiveness.
Now, the point is, how is AI fuelling a business? Here are the following ways AI-powered content can drive a business.
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Identifying the Keyword Intent
Right from the start, Google’s algorithm, a.k.a RankBrain pays close attention to the search intent. It monitors what people want when they search for something. Over time, the algorithm has gotten better and smarter. It has become more capable of analyzing and predicting what the users really want. Thus, it has become so much important to create content that is focused on the user intent.
AI tools not only help with the high-ranking keywords but also bring out the intent behind them. This is your time to up your content game. Since AI tools help create customized content that appeals to the users’ intent. It helps to improve your online ranking.
Machine learning is a subset of AI. It enables learning from the data and makes data-driven decisions. It can also help in spotting patterns and user behavior. Thus, helping the marketers in understanding the visitor’s intent. Also, it helps to identify the right keywords for the business. The AI tools for content creation help marketers to find out the search intent. Then conduct research and help in audience-specific content creation.
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Creating Hyper-Personalized and Targeted Content
Offering personalized content should be a priority for a content marketer. The reason is the customization of content is trending and you have to go with it. In fact, such tailored content influences people to feel positive about a brand.
With the recent advancements in AI-powered content marketing, it has become easy to create personalized content. With machine learning, marketers can now track consumer behavior, their choices, interests, and interaction with the content.
Thus, it helps them to focus on personalized engagement. There are a lot of AI tools like OneSpot, Granify, Personyze, and CaliberMind that use machine learning for offering relevant content experience to boost engagement and conversion.
Also, AI helps email marketers in sending out personalized content to audiences. Thus, it can hold their attention and increases the chance of getting a response. AI tools like Mailchimp or Automizy uses predictive analytics for optimizing the subject lines to get more clicks.
These tools offer a high level of customization and automated content. They can also determine the best timing and frequency of the email campaigns.
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AI Tools Suggest Trending Topics
A lot of content marketers would start creating a blog for their business. However, the problem they face is to get trending content to engage their audience. Did you know that 60% of businesses fail to create content on a daily basis? Also, 65% of businesses find it a tough challenge to create engaging content.
Getting interesting topics for your business is another area where AI will help. AI makes use of predictive analytics to predict the reactions of the customers and sentiments for a certain topic. It can also perform competitive research to check whether a topic is good for pursuing or not. It predicts whether a topic will give you a good ROI or not.
For instance, HubSpot has a content strategy tool. It uses machine learning to figure out interesting topics. Detailed metrics like competitiveness and relevancy can help in forming the SEO strategy. Buzzsumo is also another tool that uses AI to collect important data like trending topics for identifying the search intent.
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AI Tools Take Predictive Analytics to a Next Level
Predictive analytics is a powerful element that uses data mining, stats, and modeling for prediction. When combined with AI, it helps businesses in identifying the potential audience and also helps businesses in identifying the potential audience and predicts their responses.
For example, Marketo from Adobe is such a tool that crawls into the website and recommends content that is based on the assets like white papers, videos, case studies, and blog posts. It leverages the user data, their profiles, content consumption, and behavior patterns to understand what will work best for your audience.
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Automation of Content
The demand for content is massive. Marketers struggle to cope with the demand for content. Thus, digital marketers in the field of e-commerce, insurance, finance, and publishing are choosing AI-Powered content marketing strategies to scale up content creation.
Natural Language Generation (NLG) is a branch of AI. The AI-based content tool helps in getting real-time content suggestions that allow the marketers to create targeted and personalized content.
NLG analyzes content effectiveness and suggests other alternative content which is in sync with the tone, sentiment, and voice of your website or the blog.
NLG helps in creating content variations for different user personas that ensure a tailored digital experience.
It also helps the new or less professional writers with copywriting.
With auto-generated editorial text, there is little to almost no manual work needed. At present, major firms like MasterCard, Deloitte, and Franklin Templeton are using the services of NLG providers like Narrative Science and Automated Insights for translating data into written narratives. Thus, it helps in scaling up the content strategy.
On the other hand, e-commerce firms need to produce thousands of product descriptions for online catalogs. Natural Language Generation helps in automating this process of content creation. Thus, it saves a lot of time, resources and boosts efficiency.
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Wrapping Up
Creating high-quality content is not easy, it never has been easy. AI-powered content marketing is changing the scenario. There is no doubt that AI-Powered content can be the game-changer by making an influential presence within the content marketing world.
Whether you want to make sense with a large amount of data, speed up the content creation process or deliver hyper-personalized content to the audience, AI can do everything. It is safe to say that with time, AI-powered content marketing real will become more and more robust.
