A growing urge for good health and well-being is flourishing among individuals across the globe which is leading to an organic increase of a health-conscious consumer base. Fueled by modern technology, this urge for health and wellness ranges from achieving a healthy life to a desire to live longer, look and feel better. This recent scenario has given birth to the concept of ‘HealthTech.’ Well-known digital marketing firms in Mumbai are motivated to provide marketing services to make the ‘HealthTech’ sector reach the peak of success and development.
In this blog, we will understand the concept of ‘HealthTech’, and the role of digital marketing in it.
Evolving domains within HealthTech
‘HealthTech,’ or digital health, leverages technology to expand and enhance the overall experience of healthcare with upgraded capacity to boost the expansion and commercialization of healthcare products.
The importance of ‘HealthTech’ in the modern era is diverse. Let us have a quick sneak peek into some of the healthcare-related fields where technology has started spreading its wings.
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AI-driven drug discovery – The field of drug discovery has witnessed significant changes with the integration of AI into it. In this space, AI has enhanced the research process and discovery of new drugs and drug treatments.
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Medical robotics – This refers to the inclusion of bots and chatbots into the process of providing healthcare and medical facilities to patients including surgeries, telemedicine, transportation, general patient care, etc.
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Nanomedicine – It is the application of nanotechnology into the branch of medicine, including research and development.
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Virtual Reality into Healthcare or VR Health – It is the incorporation of virtual reality into various segments of health care including, providing cutting-edge treatment and therapies, health education, mindfulness, rehabilitation, and many more.
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Neurotechnology – This technology includes the incorporation of brain machines like peri prosthetics, implantable devices, neuro-monitoring devices, etc. for a better understanding of the human mind and its behavior.
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Anti-aging – One of the most sought-after disciplines, this area is all about the implementation of modern technology into the research and development related to cures and therapies to delay the process of aging and increase general lifespan.
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Tech-aided Fertility – Tech-aided fertility or Fertility tech is all about including technology in developing medical solutions for infertility.
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Wearable ‘HealthTech’ – This refers to the device patients wear that provides them with instant data related to their health and fitness. For example, blood pressure monitors, fitness tracking watches, etc.
The contribution of technology to health care is thus palpable by its ability to make the sector more accessible, targeted, and effective. With the advancement of technology, the development of ‘HealthTech’ will also take place side by side and achieve new heights of success.
Digital Marketing in HealthTech
Services and Solutions
The emergence of digital marketing in the promotion of ‘HeathTech’ is working as a boon worldwide as digital marketing is not only creating awareness about this new concept but also providing better management of its overall brand image, drawing more audience to it, opening avenues for growth and expansion so that they can easily be approachable and serviceable.
The below-mentioned points will provide a detailed overview of digital marketing in demonstrating the competence of ‘HealthTech’ to the consumers and escalating its professional ground at large.
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Mobile marketing – As the use of smartphones is increasing exponentially, the concept of mobile marketing is becoming one of the cheapest tools of digital marketing. This tool also has opened avenues for other marketing tactics like email marketing etc. that are accessible via phones, tablets, other mobile devices, etc. Mobile marketing targets a large demographic of audiences and encourages them to avail of a brand’s service at the earliest.
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SEO Creating Awareness – SEO is a clever digital marketing tool that boosts a brand’s online presence. A good digital marketing agency in Mumbai or India, in general, is responsible for formulating strategies for improving the SEO of a particular healthcare service to its target audience.
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Social Media Marketing – This platform is proving to be immensely effective for the healthcare industry as it has the most sought-after methods of staying connected to the target consumers irrespective of their age, sex, social status, health conditions, etc. A top social media marketing company in India understands the significance of an active social media presence for any healthcare brand. Therefore, it designs effective plans to build a strong social media presence for the brand and create public awareness about hygiene, providing tips to enhance oral health, and so on.
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PPC or Pay Per Click Ads for Healthcare Industries – PPC ad is all about advertising healthcare brands on various online platforms, and these ads are chargeable only when a consumer clicks on the ad. Hence, they are a cost-effective and efficient tool for creating brand awareness and promotion.
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Content marketing in HealthTech – Blogs, videos, infographics, e-books, etc exposes a brand’s proficiency to its target audience. A HealthTech content rich in quality can not only engage but also inform and entice the audience about its service and solutions. The Digital marketing firms in Mumbai and India in general are aware of the power and reach of content marketing and ensure creating content that provides enough material about the brand’s service and solutions rather than being mere self-promoting stuff.
Rewards and Returns
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Reach and expansion – It is known to all that the potential of expansion and reach of a digital marketing strategy is unmatchable. New and upcoming concepts like HealthTech need to embrace digital marketing to propagate and preach about the advantages and prospects of this concept.
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Targeted advertising for specific solutions and services – As discussed above, investing in digital advertising increases a HealthTech brand’s visibility, prominence, and probability of potential conversions.
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Demographic targeting – Unlike traditional mediums of advertising, digital media offers a targeted approach to reaching consumers based on age, sex, preferences, etc.
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Live engagement and interactions – The digital advertising forums allow the HealthTech brands to engage in live chats and feedback sessions which is not possible in traditional forms of advertising. A renowned social media marketing company in India will formulate a social media marketing strategy that has open-ended discussion and engagement options with the audiences to solve their queries and generate leads.
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Promotion of telehealth and telemedicine services – An important part of HealthTech is telehealth and telemedicine services. A digital marketing company that is the best in the market can effectively create awareness about these terms for the target audience and generate leads and prospects.
Future Trends in HealthTech:
The future of healthcare is ‘Hybrid Care’. Hybrid healthcare is the process of providing healthcare services and solutions virtually, over the phone, or through audio-visual mediums of communication. It depends solely on technology to create appointments, attend patients, follow-ups, and more. The COVID-19 pandemic has made this service even more demanding, especially for senior citizens and critically ill patients. Hybrid care encompasses a world of medical solutions in the comfort of our homes. Another tech-related revolution in the field of healthcare is the introduction of AI and ML. The power of AI and ML is infinite and will completely change the landscape of the healthcare sector in the coming times.
Wrapping Up:
Gone are the days of blindly following the prescribed advice of a healthcare provider as today’s patients are subjected to a sea of health-related information at the click of a button. The online journey of a patient begins at the click of an online ad or a website. Top digital marketers like Skyram Technologies know that designing an effective website or online advertisement is of utmost importance to a medical brand. It not only builds a robust online presence but also helps to add fuel to the growth and development of your online services. At Skyram Technologies, our experts are updated with the latest happenings in the realm of health tech and are well-armed with AI, ML, and other smart techniques and tools to design the most cutting-edge digital marketing strategy for your healthcare brand so that you can stay ahead of the competitive curve.
FAQ
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What is ‘wearable HealthTech’?
These are health and fitness data-providing devices that you can wear. For example, Fitbit watches.
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Do digital marketers use social media for health-related brand promotion?
Of course, social media is the most sought-after platform for a brand’s promotion and awareness as the majority of the population spends most of their time surfing social media platforms.
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What is ‘hybrid care’?
It is the process of providing medical or healthcare assistance virtually over the phone or audio-visual mediums.
