With the ongoing COVID19 pandemic, a huge number of business organizations and brands are going through a phase of transition. There are a lot of changes going on in the business operations, and work hours. This is due to reduced manpower and disrupted modes of communication.
The well-established e-commerce business organizations or major brands are facing an overload of incoming queries from customers. On the other hand, small and medium businesses are struggling to retain customers. It is tough for them to deliver due to reduced human resources.
Well, the good news amidst all these issues is there has been a sudden spike in the number of people that stay online. This is the best time to reach more people through digital marketing, social media marketing, and online marketing strategies.
India observed a significant growth in the e-commerce sector due to the COVID19 pandemic.
To capitalize on this scenario and maintain customer loyalty, it is important to bring a few tricks in digital marketing strategies. How to do that?
In this blog, we have brought you some simple yet effective hacks to increase customer loyalty through digital marketing even during the downturn.
1. The power visual explanation with videos, animations and GIFs
No doubt that every customer will have a lot of queries regarding their requirements, especially with the COVID19 crisis now. Instead of posting answers for FAQs, or communicating with them verbally, it is better to use videos. Written or verbal communication will solve the query of a single customer.
Videos on the other hand will solve the same queries of thousands of people at once. Animation has become an integral part of marketing, especially among industries like real-estate, e-commerce, SaaS development companies, and more.
There are multiple uses of animation in business like advertisements on social media, explanatory videos for customers, tradeshow videos, and more. Videos create long-lasting impressions, increases engagement, encourage them to stay, and help retain customers.
People are more interested in explanatory videos these days. Such videos are easy to understand and fun to watch. Thus, they are beneficial to the clients because they save a lot of time. No one wants to read long wordy posts for their queries.
It is useful to gain the trust of the customers. When they feel that you have made things easier for them, it makes them return to you for any issues. Et voila! Customer loyalty increased!
2. Improve the virtual illustration by removing the sharp edges
Virtual illustrations create an emotional connection. To associate your brand with a particular digital illustration you have to make things unique and distinguishable. Create a few elements that are present with your brand everywhere.
Starting from the website, the mobile app, the social media marketing campaigns, and advertising banners, those elements should always be there. A seamless and smooth digital illustration can boost marketing and multiply the sales.
If used properly, a digital illustration will smooth out the sharp edges of negative customer experience. A simple example is, if your website or mobile application is facing a technical glitch, instead of displaying “we’re sorry”, put up a fun illustration asking forgiveness.
Chances are, this will make the users smile despite their issues. Thus, they shall continue to stick with your brand, hopefully in a better mood.
3. Use mobile apps to stay connected with customers
Most of the businesses these days have a mobile application for both Android and iOS operating systems. Companies that invest in their own mobile app, have a stable and independent channel of communication. It helps the company to spread the updates and news among their clients with ease.
Yes, we know a lot of factors can cause things to go out of schedule. But, with a mobile application, it becomes easy to retain customer’s trust. Mobile apps offer complete access to the customers to get all their queries resolved quickly.
Customers are loyal to the brands that offer them mobility.
4. Create loyalty programs to survive the downturn
In business, it is not always about profits. The downturn can also help businesses in surviving the market. During a crisis like this, a lot of businesses think of reducing their online marketing efforts.
Well, this might sound contradictory to the popular belief, but the loyalty programs are helpful. The loyalty programs and discounts drive business to get out of the crisis.
Trying to engage more with customers during a downturn makes them more loyal. It enhances their confinement. Offering loyalty programs through digital marketing, social media marketing, or online marketing during such a crisis, increases the chances of enhanced customer loyalty.
If your company can do it, rest assured that your target audience will appreciate it. Companies that take care of their customers, the customers feel the same way. When the brands reveal their care through discounts, loyalty programs, it increases customer loyalty.
At present, mobile loyalty is important to maintain the customer’s interest.
5. Invest in business mobility through delivery services
Amidst this crisis and lockdown, there has been an increase in the mobile delivery services. This has offered businesses a chance to improve their services through mobile delivery. Now, multiple digital businesses, especially the retail stores and e-commerce stores are making it compulsory.
A lot of e-commerce firms are also investing in Progressive Web Applications (PWA) to enhance the online shopping experience. The mobile application development firms need to plan for PWA regarding all digital solutions.
Time is of significant value, especially in this fast-paced era. Ensuring a flawless delivery service is imperative to ensure a better customer experience and increase loyalty. With changing requirements of customers, the brands need to keep up.
To create an intense reputation it is crucial to have a strong customer care service. To survive through crisis, businesses need to improve the quality of customer care and pay attention. This reduces the anxiety among customers. That, in turn, increases customer retention and financial problems for business even during a crisis.
To get a complete digital marketing guidance for your business to stay afloat amidst this crisis, get in touch with Skyram Technologies.
For more insights on digital marketing, social media marketing, and e-commerce strategies, follow our blogs.
