If you are running a business in Kolkata, you have to use digital marketing strategies to grow the customer base. A lot of companies do not realize the power of digital marketing companies in Kolkata. Thus, they face difficulty in surviving the competition. However, there is no shortcut to growing your business.
If you want to make things easy and simple for your business, you have to opt for a digital marketing company in Kolkata. Don’t forget that a digital marketing company in Kolkata can offer you real-time growth even when you are on a limited budget. It is 2021 and every entrepreneur has to understand that strategic digital marketing is successful for business.
Digital marketing evolves over time. Sometimes it is complicated for a business to cope with the changing strategies. You are a business owner. You can control your business, However, you cannot control the pace of the market and its trends. Thus, you have to focus on the elements that can help grow your business.
| SL NO. | Digital Marketing Tips to Grow Your Business Digitally in Kolkata |
| 1. | 93% of the interactions on the internet start with search engines. |
| 2. | 72% of digital marketers consider creating high-quality content as an effective SEO technique. |
| 3. | 49% of people open their emails using mobile devices. |
| 4. | There are 3.2 billion social media users every day spending an average of 142 minutes. |
| 5. | More than 74% of business organizations worldwide have a mobile personalization program. |
| 6. | 51% of consumers use mobile devices to identify new brands |
| 7. | 95% of companies use automation to reap the benefits of email marketing. |
| 8. | 90% of the people say positive online reviews influence their buying decisions. |
| 9. | 50% of the search queries use four or more words. |
| 10. | Using visual content like videos can improve conversion by 86%. |
Here is how to grow your business using digital marketing services in Kolkata.
1. Analyze the present SEO situation
If you have a business, then you must have a properly-designed website. Start with evaluating its health in terms of ranking in the search engines and also the usability. There is a lot of competition in the digital arena. Businesses have to work hard to get ranked higher on the search engine results page. SEO is a very important part of your digital marketing strategy when you have to optimize your digital footprint.
Yes, it will take some time (3-6 months minimum) for a digital marketing company in Kolkata to create an impact on SEO efforts. However, the good thing is, white hat SEO doesn’t require a massive budget. All you need is a professional digital marketing agency in Kolkata with a well-thought-out SEO plan. Getting high traffic for your website is not easy without proper SEO. When you are looking for SEO services from a digital marketing company in Kolkata, think long-term.
Getting a better ranking with competitive keywords is a long-term process. It needs high-quality content. Thus, it brings us to the next factor, creating valuable content.
2. Creating valuable content
There is no denying the fact that content is the fuel you need for running marketing campaigns. Good content is very important for promoting your business online. Right from the web copy to the off-site campaigns, to the regular blog posts and ad copies, creating good quality content will increase the chances to stay ahead of the competition.
While creating content for different platforms, you have to focus on offering value. Also, to make sure the content performs well in the search engines, you have to optimize the content using keywords. Keep in mind that you cannot use too many keywords otherwise it will be considered spam.
Now, all these things can be sorted with the help of a professional digital marketing agency in Kolkata. A digital marketing company in Kolkata will have experienced content creators who can create the right content for your website.
3. A strong social media presence
Regardless of the industry, you are in, you need to have a strong social media presence. If done in the right way, social media marketing is a highly cost-effective way to create brand awareness and enhance your business growth. Most business organizations, be it a small organization or a well-established company, use social media to stay relevant in the digital world.
Social media marketing also helps in expanding their customer base by handling the profiles on social media platforms. The primary reason why social media is important for the brands is because not every time a potential or an existing customer would want to interact with you through the website. Social media platforms like Facebook, LinkedIn, Instagram, or Twitter make it easy to connect with the desired brand of the audience and exchange messages directly.
A digital marketing company in Kolkata can help you in getting a strong social media presence and also establish your brand. Sharing regular posts, images, videos, polls, and stories on social media helps you in getting more attention from your audience.
4. PPC – Pay Per Click
This is a form of advertising which helps the companies in getting more leads and sales. You are running a business. So you have to get more customers as soon as possible. PPC ads are something that can help you get more leads and customers. Google Ads is one of the most popular PPC platforms where advertisers can launch their ads. You have to pay a small fee every time someone clicks on the ads.
Source – Statista
However, to make a successful Google Ads campaign, it needs research and experience. You will find this experience in digital marketing firms in Kolkata. This is why it is important to have a professional and proven digital marketing agency in Kolkata for your business to grow. Do not hesitate to seek professional help.
5. In-App Advertising
This is a branch of PPC advertising. The display ads might be exclusive to the websites at one point in time. However, the advertisers are looking for a larger audience to target on tablets and smartphones. The numbers do not lie. Mobile devices get you more than 70% of the traffic these days. The reason is, users engage more with apps than websites.
Source – Statista
The developers can monetize the app’s audience even when the app itself is free. All they have to do is include display ads. The digital marketers will be able to track the target demographic information, usage data, intent, in-app actions, and locations. Thus, it helps in reaching a high-intent audience that is likely to convert.
This also includes social media PPC. Coming to online engagement, social media has got a lot to offer in PPC as well. Because apps like Instagram, Facebook, YouTube, Twitter, Pinterest, Snapchat have their own paid ad systems for businesses.
This is very useful because just like ads in other mobile apps, with detailed user information, it is easier to connect the message to specific audience segments. For instance, you can deliver relevant ads to the users in every stage of the marketing funnel.
6. Retargeting
Retargeting offers you a second chance to target the users who have already visited your website but didn’t take action. Since these people have already shown interest in what you have to offer, it is highly likely that they will return.
This kind of advertising is available in multiple display networks. For instance, you can use Google, Facebook, Microsoft Ads, and others as well. Email also supports remarketing campaigns using subscription click-throughs and customized follow-up messages.
The retargeting feature of digital marketing companies in Kolkata offers the option to re-engage with the users that abandoned the carts before purchasing. Also, you can use this feature to retarget the users that landed on your website organically.
7. Backlinking
Backlinking is another aspect of digital marketing agencies in Kolkata. It helps in increasing the search engine rankings and traffic by bringing another website to link with your site. These page links from other sites can be partners or affiliate pages, blog posts, or any other relevant location.
Just like any other “traditional” SEO method, developing backlinks requires a lot of work. For that, you have to reach out to other websites and arrange a content exchange or “link swaps” for connecting their site to yours. Remember the higher domain authority your partner link has, the more link juice (traffic) you will receive.
8. Email Marketing
Yes, it is true that email marketing is not an exciting digital marketing strategy. However, it is still one of the most effective ones, especially when you have to build relationships with the audience with targeted messaging.
Source – AWeber
Even if the users don’t open every email, it is highly likely that they will remember when it is time to convert. According to Hubspot, email marketing works best when you can offer relevant information to the subscribers.
It encourages them to take action. This can also include discounts, offers, new products, informational videos, and more. You can also segregate the leads according to where they are in the conversion funnel and then create customized emails to your target audience.
9. Video Marketing
When you have to expand your business digitally in Kolkata, you cannot ignore the benefit of video marketing. A digital marketing firm in Kolkata can offer you the best video marketing strategies to increase brand awareness.
At present, online buyers prefer watching more videos. Thus, video marketing is a great option for digital marketing. Right from using explainer videos to showing your users about the product from different angles, you can use videos for multiple purposes.
Source – Statista
Also, users that consume video content, remember it better and for a longer period. With so many people using smartphones all over the globe, it is easy to shoot, edit, and publish any video. Thus, it is easy to engage your audience and drive conversions. The search engines prefer video content. This will also give better results to your SEO efforts.
10. Webinars
This is another way to share valuable information with the audience. It allows you to invite more people (who are potential leads) to learn about new products, industry concepts and also connect with experts. Similar to video marketing, webinars are also another aspect of a digital marketing company in Kolkata.
However, unlike videos, the webinars offer an opportunity to interact with the audience directly. You can not only respond to the queries but also learn more about your prospects. When the webinar is complete, you can post the webinar as a video for interested users to check out later.
11. Influencer Marketing
Another important element of digital marketing in companies in Kolkata is influencer marketing. A professional digital marketing agency in Kolkata has got connections with multiple influencers. Thus, not only they post and promote on social media platforms, but also, they connect with influencers to enhance your brand awareness.
Source – Influencer Marketing Hub
With influencer marketing, it becomes easier to connect with a wider social audience by sponsoring a post from an online personality with a lot of followers. Influencer marketing draws 2x more engagement compared to other forms of digital marketing. If you can partner with a relevant and reliable influencer, you can enhance brand awareness and also create a better consumer opinion about your business to your target audience.
12. Affiliate Marketing
Just like influencer marketing can add up more leads to the top section of your conversion funnel, similarly, affiliate marketing is driven by much more measurable and pre-set performance metrics.
Affiliate marketers are partners who receive commissions when the users complete a certain action like site visits, form submissions, or sales conversions. This can help in expanding your audience and also drive results because the affiliates are incentivized on your behalf for more revenue.
Source – Statista
Also, if you can get your links on the third-party sites through these programs, then you can also increase the backlink and domain authority.
13. Appeal to a foreign market
Just because you are starting to grow your business digitally in Kolkata, doesn’t mean that you cannot target foreign markets. In fact, picking up customers from foreign markets is the secret sauce that can make your business work.
To do this, you have to start picking up foreign traffic. You have to localize your content for foreign markets. If you can create content in other languages, it helps too. Then there is the Google Translation app that does a pretty decent job on the wordings. However, if you can get a native speaker, it is better.
The internet has broken down all the geographic barriers, you have to take advantage of that. This is where a digital marketing company in Kolkata can help you. With the content specialists, they can create content customized for the foreign audience as well.
14. Automate everything
Automation in marketing is the way of the future. For every task assigned to a human, there can be a way that a machine can do it faster, and more accurately. More and more companies in the world are using marketing automation these days.
There are a lot of automation tools available for use. For instance, MailChimp, Rebuyers, ConstantContact are excellent marketing automation platforms to use and they are not the only ones. Hootsuite is also a great social media scheduling automation platform. In fact, Hootsuite is the ideal tool for all social media campaigns.
Source – Statista
There are more such tools. You have to keep an eye on the tasks that can be automated. This is again where a digital marketing agency in Kolkata comes in. They are updated and informed about the different types of marketing automation tools available. Thus, they can use the tools in the best way to help you grow your business in the digital arena.
15. Responding to the online reviews
Online reviews are highly important if you want to grow your business digitally in Kolkata. The reviews are a major part of your business. Whether you are selling products or offering services, reviews can make or break your company.
People constantly check reviews to know about other people’s experiences. This is a matter of trust and you cannot be on the negative side of it. It is also important to respond to online reviews. When you respond to the customers, not only do you show that you offer great service but also they can see that you are accessible to the people.
Here is where a digital marketing company in Kolkata can help you. When you start growing your customer base, you will get a lot of reviews. It will not be possible to respond to every one of them manually. The digital marketing agency in Kolkata can help you set up chatbots to track the experiences of the customers, seek feedback, and respond to their queries.
16. Keep your business current on Google Maps
A lot of people use maps while finding a company. This is especially true when people are traveling. Won’t it be a shame if they couldn’t find your business on maps? What if they are not able to contact you? What if they show up apart from your business hours? These are the things that you need to share with your people. This is where again a digital marketing agency in Kolkata comes in handy. They will take care of the nits and bits of your business so that your audience can stay updated regarding all the information about your company.
The digital marketing company in Kolkata can help you use Google My Business in the best way possible. Apart from that a lot of link aggregators and other platforms use Google My Business for information. Thus, if you can keep the list updated, it works in your favor. It is like being listed in the Yellow Pages back in the 80s. If you are not listed correctly in Google Maps, Apple Maps, Foursquare, and Yelp, this is the time to fix it.
More and more businesses are spending money to get the services of digital marketing companies in Kolkata and the results are truly effective. Small businesses can take advantage of these affordable services to collaborate globally and get a competitive edge. If you too are using digital marketing services to grow your business digitally, then share with us what technique works best for you?
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