Marketing is the key to achieving success in any genre and onset of digital marketing has revamped the concept extensively. Facebook is a network that may appear as a social media site but also offers immense opportunity in your endeavor of marketing. If you are keen to utilize the technology associated with the social media podium, you can take a look at a tool named Facebook pixel. This will help you extract the most from your expenditure and achieve the excellence in business through the finest social advertisement.
Facebook Pixel: What is it?
Basically, Facebook pixel is a code which is implemented in the website to appropriately understand the conversions from the ads, create target audience for the future ads, ad optimization according to the data acquired, and remarket the qualified leads, which have already searched or accomplished an action on the website.
The aforementioned activities are accomplished by the system by triggering and distributing the cookies in order to check the activities of the users while they communicate with your website and the Facebook ads.
Importance of Bestowing your Website with Facebook Pixel
Facebook pixel can be utilized in numerous ways that not only help revamp the marketing strategies in the social media site but also use data collected from the tool in an appropriate manner. Let us take a look at the benefits offered by this coding system:
Remarkets
Data obtained as a result of pixel tracking enables you to exhibit your advertisements to the users who have already checked into your website. You can opt for the granular step in this case, by showing them the products that have either been kept in the shopping cart or has been added to the wish list. This will help in better conversions with enhanced satisfaction. If you implement Facebook pixel since the first-ever ad posted on Facebook, you will enjoy the immense benefits of re-targeting the clients and get the most from your investment.
Tracks conversions
This tool enables you to understand the pattern in which the people communicate in your website after checking on the Facebook ad posted by you. You can also accurately calculate the ROI or Return on Investment by tracking the devices used by the customers. Understand if the end users are accomplishing the purchase through the mobile gadgets or desktop. Also, check the extent of using the mobile phones in order to check the items available on your site. This will help evaluate your present strategies and tweak those if needed.
Looks for people who share the similar interests
Another stupendous capability of the tool is to segregate the people across the platform who share the similar interests. This will make your brand visible to those who are unaware of the same, without having to implement any other marketing strategy. The tool searches for the equivalent demographics, likes, and interests; assisting you to elaborate your customer database.
Enhances the effectiveness of the ads
The Facebook ads can be made highly effective with the implementation of this magnificent tool. This will not only accentuate the intensity of the ads executed by you but will also optimize the list of target customers. This system also ensures the ads posted by you are visible to the maximum number of people, who are inclined towards the types of items sold by you.
Integrating Social Media Platform with Facebook Pixel
The magnificent tool is the easiest way to accumulate the maximum potential customers that will prove to be extremely beneficial to your business. Basically, it collects data based on the two events, which are either the custom conversions set by you or predefined set of 9 standard events on behalf of Facebook. Let us check those in detail:
9 Standard Events
The set of 9 standard events of the system, which allows you to copy and paste the event codes of Facebook are:
Add to Cart Someone adds an item to the shopping cart of your website.
View Content Someone checks into your website.
Search Someone utilizes the search tab to seek for an item on the website.
Includes payment information Someone adds information regarding the payment on your web page.
Initiate checkout Someone initiates the process of checkout to accomplish the purchase from your site.
Incorporates to the wish list Someone adds a product to the wish list.
Accomplishes the purchase process Someone concludes the purchase process on the website.
Lead Someone either opts for a trial or recognizes them as a potential lead on your web page.
Completes the registration Someone fills the subscription form on the site and fulfills the process of registration.
Custom Conversions
The activities of custom conversions are utilized either to replace the standard events or to accumulate elaborated details which the standard events of Facebook pixel fail to offer. The conversions implement the rules of URL that are based on the specified URL keywords or URLs.
For an instance, the tracking through the coding system can be utilized to identify the views of a particular genre of items on your web page rather than understanding the pattern of views of all the contents by applying the view content code from the standard event.
However, before implementing the custom conversions in the Facebook pixel, you have to educate Facebook regarding the pattern of tracking of the detailed conversion event you prefer. In order to accomplish the said activity, check the Facebook Ads Manager. From there you will select the Custom Conversions before clicking on the Create Custom Conversion. This will help define the custom conversion events from the URL rules.
You may also generate the custom events of Facebook pixel by incorporating enhanced details to the standard events. This can be done by using parameters which are the extended bits of code. These enable you to optimize the standard events that are based on the following criteria:
- Name and category of the product
- ID
- The value of the conversion event
- The string of the specific search
- Registration status
Creating a Facebook Pixel and implementing it on Your Website
It is now time to get over the conventional techniques of marketing as the new strategies allow you to track the movements of your users, contributing to enhanced conversions. Addition of pixel in your website can do the trick with ease. Let’s check the steps of creating Facebook pixel:
Step 1 Create your pixel
- Click on the hamburger icon (☰) from the Facebook Ads Manager and select Pixels.
- Click on create a Pixel.
- Name the pixels and accept the terms and click on next. The selection of the name of the pixel should be done as per the name of your business rather than a campaign as only a single pixel is available for each ad account.
Step 2 Include pixel code to your web page
In order to initiate the proper application of pixel, you need to install the appropriate codes on the website. This can be done by two ways which are decided on the tools which have been installed on the website. One is the copy and paste method while the other is to use tag manager or integration.
Copying & Pasting the Code
Copy the pixel-based code and paste it into the header code of the web page. The pasting should be accomplished on every page and/or template. After pasting is completed, click on next.
Copy the event code depending on the actions to be tracked on your web page. In case of custom conversion code, click on the custom event.
Paste the code in the specific location of the website. You can either paste the code to the specified elements of HTML like buttons that initiate actions in the page or can also attach it below the </head> tag when the new page opens with the tracked actions. Click next when it is done.
Step 3 Check if the Facebook pixel is functional
Before concluding on the information collected from Facebook pixel, it is inevitable to check its proper functionality.
For Google Chrome, install Facebook Pixel Helper extension.
Go to the page where you have already downloaded the Facebook pixel. Once the extension identifies the pixel, the icon of </> will transform into blue and a popup will appear that will depict the number of pixels found on the page. The popup will also reveal if the pixel is properly functional. Otherwise, it will provide information to rectify the mistakes.
