There are more than 1.3 billion active Facebook users every month!
And most of them also use Facebook Messenger for networking as well.
Facebook Messenger bots are a relative newcomer to the marketing scene. Studies have shown that Facebook Messenger Marketing has about 88% open rate and a 56% click-through rate!
Now, what does Facebook bots do? How do they actually work?
Let’s learn about this exciting new tool in the online marketing world!
What is Facebook Messenger marketing?
Simply speaking, it is a form of email marketing but using Facebook Messenger.
It uses Messenger as a conversational source to send targeted messages to reach more customers.
However, one of the main differences between Messenger marketing & email marketing is the execution. Messenger marketing is essentially more conversational, interactive & spontaneous, unlike email marketing which is more formal & impersonal.
Why use Facebook Messenger Marketing?
There can be two reasons- one is strategic & the other one is tactical.
Let’s discuss the strategic one at first.
Few businesses are using Facebook Messenger marketing or they are not using that to maximum potential. I mean a lot of them have a contact button on their Facebook page. But very few of them a responsive. It is very average!
Most of them don’t use chatbot which will reply to the query immediately or initiate conversation.
Now coming to the second one, which is tactical.
A competitive email marketer is expected to achieve 5-10% open rates.
But with Messenger marketing, open rates skyrocket to 70-80% in the first hour.
It is a huge difference.
Here are some more facts which will prove our point better:
· A huge portion of the customers are often unsure to share their mail address. Worse, they might completely ignore your marketing emails.
· Messenger sequences are way faster than email campaign sequences. It gives instant response. As a customer would you want to wait for like 30 mins to get an answer?
· Retargeting your Messenger leads is easier and faster than retargeting email leads since the leads are already on Facebook.
· Human engagement is far more real in messenger marketing. It is just like chatting with a person online!
How to do Facebook Messenger marketing?
This form of marketing requires using chatbots.
Chatbots are automated messaging programs that simulate conversations, ask questions, gather feedback, send blasts, segment users, schedule appointments, make reservations, purchase items, track order status, provide feedback, provide 24/7 customer service, offer downloadable resources, drive traffic to landing pages & often used to get in touch with a real human being.
To get started with your Facebook Messenger marketing, you need a few steps.
- First, you need a Facebook page.
If you don’t have one yet, create a Facebook page for your business.
- Choose a Chatbot
Building a proper conversation with Facebook’s native tools is not possible. You need to have a chatbot builder like MobileMonkey to get started. They even have some free plans!
- Build Your Chatbot
The process of building a Messenger chatbot depends on which tool you’ve selected. Some tools allow you to be up-and-running with a simple chatbot in ten minutes.
Just add a Messenger chat widget to your website & boom!
You have everything you need for Messenger marketing. You can even customize your chatbot accordingly.
Here are some of the most popular chatbots in the market.
MobileMonkey
MobileMonkey is a chatbot building platform for marketers focusing on Facebook Messenger. There is a free version available as well where you can easily start your marketing without having to spend any money.
While using it, you need to name your chatbot so you can identify it in case you have multiple bots and pages.
Some of its major advantages include:
· They do not require any coding experience or web developer.
· They’re on 24/7 and provide instant answers to leads
· They take just minutes to create when you use a pre-made template.
Chatfuel
Chatfuel is another leading company that helps the user build their chatbots. It was founded in 2015.
There is a free version with basic features, which you can use until you reach 1k subscribers.
Some of its features include:
· Get audience insights via the segments you created
· Easily delete inactive users.
· With the premium version, you get a VIP support treatment, with a dedicated account manager
ManyChat
This one is used by most of the influencers. And of course, there is a reason for that.
They have a free version but you get their branding which is fair if you’ll use their tool without paying money.
Some of their features:
· Easily create message automation to send the exact messages you want to send without you doing it for every person
· In the pro version, you can convert people who click on an ad into a bot subscriber
· Easily convert people who comment on any post you choose into a bot subscriber
Although, the main game lies in the way you want to create your message strings.
If not well composed, it can drive your customer away or worse, misleading information.
Want some help?!
Contact Skyram Technologies. With our expert digital marketers, we will create the perfect Facebook Messenger Marketing campaign designed just for your business. Connect with us here!
Also, for more blogs on marketing, read here!
